What does it take to place an ad on TikTok? How to advertise on TikTok?

In an environment where market demand is increasingly fierce, high-quality advertising is needed to create your own brand and make it prosperous. However, with the rapid development of short video marketing, Douyin advertising, as a short video advertising, is particularly popular among young people born in the 1990s in first- and second-tier cities. This type of young post-90s users are active, open-minded, have a consumer market and high consumption ability. If you can capture their hearts and minds, you can quickly monetize your products/services. Therefore, let’s learn the actual steps of Douyin advertising.

What does it take to place an ad on TikTok? How to advertise on TikTok?

1. Activate TikTok account

Before placing Douyin ads, it is necessary to open a bank account. Therefore, advertisers can prepare the company's business license, legal representative's ID card, industry qualification certificate, etc., and submit them to the official or professional regional agency to conduct agency operations.

2. Carry out online pre-recharge for Douyin account

To place advertisements on TikTok, all the fees must be paid online first and then the promotion fee can be deducted from the tax, so advertisers must pre-pay online on their accounts. However, opening an account with a local agent bank for different games has different pre-recharge limits. For example, Xingya Technology only requires about 5,000 yuan.

3. How to place Douyin ads

1. At present, there are four popular advertising methods on the Douyin platform, namely splash screen advertising, information flow advertising, single-page advertising, paper sticker advertising and celebrity collaboration.

(1) Splash screen ads As the first channel on the Douyin platform, splash screen ads can be displayed using short videos to enhance users’ impression of the advertisement.

(2) The Douyin information flow advertising GD single-page advertising adopts the short video method, presents the original style, firmly screens the new visual experience, strengthens the account relationship to gather fans, and is shared and disseminated with users, making the advertising effect more significant.

(3) Douyin stickers use Douyin stickers customized by well-known brands, such as 3D face pendant stickers and 3D market outlook stickers. The positions are optional for four days and can be purchased continuously to maintain a certain freshness.

(4) Advertisers who collaborate with Douyin celebrities can use the celebrity’s popularity to promote advertising videos on his account and gain the attention of customers! These Douyin celebrities share their daily videos with customers on the service platform and interact with them, gaining the trust of customers and accumulating a certain degree of popularity.

2. Directly search for Douyin’s official advertising. Directly search for Douyin’s official advertising, but this type of advertising is more expensive and the effect cannot be guaranteed.

3. Record videos by yourself, shoot some high-quality videos with highlights to attract fans' active attention. When you have accumulated a certain number of fans, you can carry out advertising promotion to complete the monetization.