Kuaishou information flow advertising delivery process

On Kuaishou, users can use photos and short videos to record their daily lives, and can also interact with fans in real time through live broadcasts.

Kuaishou’s content covers all aspects of life, and its users are spread all over the country. Here, people can find content they like, find people they are interested in, see a more real and interesting world, and let the world discover their real and interesting selves.

So how do Kuaishou ads work?

Next, let us introduce the delivery process of Kuaishou information flow advertising.

1. Preparation for launch:

2. Delivery process:

Advertising placement: Users provide the platform with information such as advertising materials, budget, targeting, and scheduling, and complete the entire process of advertising placement after approval.

Currently, advertising delivery includes the following three levels of settings:

①. Advertising plan: basic settings based on advertising delivery goals, which can include multiple advertising groups;

The advertising plan mainly includes the following two pieces of information: promotion goals and planned budget

②. Ad group: Ad settings based on targeting, budget, bidding and scheduling, which can include multiple creatives;

Promotion product information settings, including three categories: application promotion, e-commerce promotion, and landing page promotion

Application promotion:

E-commerce promotion:

③. Creativity: Based on the advertising content and data monitoring settings, the minimum setting granularity.

If you want to know more about the advantages of Kuaishou's information flow advertising products, you can read the article: Advantages of Kuaishou's information flow advertising products

3. Advertising review

Once the ad is approved (and enabled), it can be launched at the designated launch time. If the review is rejected, provide a conclusion in the following two ways

OCPC delivery precautions:

01. When investing, the initial target cost can be about 0.5 yuan lower than the acceptable cost. The target cost price can be increased after the volume increases.

02. Use interest targeting or DMP + OCPC. Since the target audience is small, the initial target cost is slightly higher than the acceptable cost.

03. It is recommended to run the campaign all day in the early stage to test the conversion effect at different time periods and ensure comprehensive data collection

04. Do not adjust the price within 3 hours. It is recommended to adjust the price at most once within 2 days (requires certain data accumulation)

05. After creating OCPC, try not to make major adjustments. The degree of impact of adjustments on the model is: change speed < change period < change direction

For Kuaishou advertising , please contact Qinggua Media official

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