Paid Marketing FAQ

1. FAQ about paid promotion

Q1

How to start recharge-delivery-invoicing?

For specific operation instructions, please see: Huawei App Market Paid Promotion Operation Guide.

Q2

How is it charged?

Free display, only the downloads brought by the display in the promotion position are charged. The download is charged after the installation is successful. Natural downloads are not charged. The cost of each download is determined by bidding.

Q3

Does CPD paid promotion require scheduling?

Paid promotion in the CPD model does not require scheduling. Developers can bid independently, and the system will place orders based on comprehensive competitiveness.

Q4

How can I see where my app is placed after placing a bid?

The CPD bidding model does not have a fixed position. The algorithm optimizes the delivery position in real time based on the bid. Developers can view download and amount consumption data through background report data.

Q5

How much bid is required to appear on the recommended home screen?

The system ranks apps based on their comprehensive competitiveness, which is related to the app's bid and brand influence. The comprehensive competitiveness of each app needs to be summarized by each developer through delivery and operation.

Q6

How long does it take for the deposit to arrive in my account after recharging?

Online recharge can be credited to your account in real time, while offline recharge requires timely communication with the business department.

Q7

After setting a daily budget for a campaign, will there be any extra deductions?

The paid promotion system will be precisely controlled and there will be no extra deductions or extra placements.

Q8

You need to compete with other apps for display opportunities. Impression opportunities are related to two factors:

1. App popularity: The more popular the app is, the greater the chance of being displayed;

2. Bid: The higher the bid, the greater the chance of being shown.

Q9

How to improve download conversion rate?

1. Optimize the icon, app name, one-sentence introduction, etc., and cooperate with your app marketing activities to attract users to click, view, and download the app;

2. During the prime time hours at noon and in the evening, as well as on weekends and holidays, there are peak download demand periods for users. Increase your bid to obtain high-quality traffic.

Q10

The general recommendation area has a large exposure but a low conversion rate?

It is recommended to increase the bid appropriately to obtain better exposure.

Q11

After the price increase in the general recommendation area, there was no significant increase in promotion downloads?

In addition to bidding factors, the general recommendation area is directly related to factors such as application quality and CTR. After the price increase, it is recommended to maintain the bid for 1-2 weeks to conduct data analysis and evaluate the effect of the price increase.

Q12

What are the exposure positions in the general recommendation area?

There are mainly horizontal sliding cards such as featured applications on the home page, applications that everyone is using, hot search cards on the search page, must-have applications for installation, and related recommendations on the application details page.

Q13

When applying for promotion and evaluation for a financial management app, can it be approved if I cannot provide complete qualifications?

cannot. Complete qualifications must be provided in accordance with the "Huawei App Market Financial Management Application Promotion Review Standards".

Q14

My app has a low rating, what should I do?

1. Developers can use Huawei phones to log in to their developer accounts and make official responses to comments on a daily basis by simply clicking on a reply (maintenance only takes 10 minutes a day);

2. After replying to the comments, it is recommended to select at least one and no more than five positive comments, take a screenshot and send it to the alliance email address [email protected] to apply for the excellent comments to be pinned to the top;

3. Solve and optimize problems that occur within the app on a daily basis to improve user experience and increase ratings.

Q15

The login account of the paid promotion platform has been disabled and cannot be logged in normally. What should I do?

Prepare the following materials: Partner Account Modification Statement (with seal), Huawei Account Appeal Form and company business license, and send an email to the alliance customer service email address [email protected] to apply for an account appeal.

2. Search Promotion FAQ

Q1

How to start keyword promotion?

After the search keyword promotion task is approved

Q2

What type of search keyword promotion resource position is there?

Search ranking and search direct access.

Q3

How to set keywords?

Method 1: Turn on the "Search Automatic Matching" switch, and the system will automatically match the appropriate related keywords for the app;

Method 2: Add keywords by yourself. The system will use big data to count the popular search terms. Click "+" to add them to the promotion keyword list.

Q4

How many keywords can be set at most?

Currently, you can create up to 200 target promotion keywords.

Q5

What are negative keywords?

After setting negative keywords, you can avoid searching and promoting your app under these keywords.

Q6

Will the promotion tasks for the search function included in the old “General Recommendation Area” continue to be effective?

No longer in effect. Developers, please log in to the Huawei Developer Alliance backend and set the search promotion keywords for your apps in a timely manner.

Q7

After bidding, how to view the effect of keyword promotion?

The system algorithm optimizes the promotion position in real time based on the bid. Developers can log in to the Developer Alliance backend, click "My Report" > "App Promotion Report" > "Search Data" to view the download and amount consumption data.

Q8

How much do you need to bid to appear on the first screen of the search results page?

The system ranks apps based on their comprehensive competitiveness, the degree of correlation with user search intentions, the app's bids, and brand influence.

Q9

How to improve search download conversion rate?

1. Set appropriate keywords and optimize the icon, app name, one-sentence introduction, etc. to increase app exposure and attract users to search and download the app;

2. During the prime time hours at noon and in the evening, as well as on weekends and holidays, there are peak download demand periods for users. Increase your bid to obtain high-quality traffic.

Q10

You have established multiple search marketing campaigns, but only some of them generate consumption?

For the same type of promotion plan, only the one with the highest unit price will be executed. It is recommended to integrate the keywords of multiple search plans into one plan.

Q11

The search plan created does not generate any consumption or consumes very little?

The search plan supports adding up to 200 keywords. It is recommended to cover more keywords and bid for each keyword separately. For hot words in the industry, it is recommended to increase the bid to obtain better exposure.

Q12

When conducting search promotion for competitor keywords, no exposure is generated under these keywords?

It is recommended to increase the search ranking bid so that your app has a better chance of being displayed in the horizontal card "You may also like" on the search results page.

Q13

Search plan consumption rate drops abnormally?

It is recommended to export the keyword plan report before and after the anomaly, compare the data to see whether the volume of a certain high-consumption word has decreased, and increase the bid for the word to strive for high-quality exposure.

Related reading:

1. HUAWEI AppGallery Initial Launch Application Operation Guide

2. Introduction to Huawei AppGallery's first release resources

3. Introduction to Huawei AppGallery’s first release rules!

4. Common questions and precautions for the first launch of Huawei AppGallery!

5. Introduction to Huawei App Market paid promotion process and resource positions!

6. Huawei App Market search keyword promotion operation process!

7. Huawei AppGallery Paid Promotion Audience Targeting Function Operation Guide

8. Huawei AppGallery Brand Resource Bidding Promotion Service Rules

9. Huawei App Market Brand Resource Bidding Promotion Process

10. Frequently asked questions about paid promotion in Huawei App Market!

11. Introduction to Huawei AppGallery Paid Display Service

12. Huawei App Market paid display and delivery process!

13. Huawei AppGallery Paid Promotion Operation Guide