Glass-hearted? App Store removes PP Assistant and 360 Mobile Assistant

When you work in someone else's place, you have to pray to the boss and burn incense. But even so, you are still under his roof. Even if you bow your head and bend your back, your boss will inevitably kick you out. Why? Because there is a business conflict. In the face of interests, even if the tenant has a powerful background, he will be kicked out anyway. Who told you to steal my customers? APPStore is a super landlord, and all developers are tenants, including other downloadable software.

ASO optimizers should be very clear that in the process of listing the APP, words such as Android and Android App Store cannot appear in the title and keywords of our APP. Why? It is Apple's competitor. Do you still want your APP to be listed? Therefore, when developers write APP descriptions, including the screenshots of the APP, there will be no text and graphic information of Apple's competitors. There is no other way, they are afraid of being removed from the shelves or failing the review. The above is actually to make everyone understand that there are many reasons why the APPStore removes an APP. One of them is that if there is a business conflict, there is a risk of being removed.

On November 4, 2016, Apple removed 323 Chinese applications, including 360 Mobile Assistant Apple version, PP Assistant mobile version, Haima Assistant and other applications.

Recently, Apple has been cleaning up zombie apps on a large scale, with one app being removed from the shelves after another. Developers are worried and scared, while the onlookers are just watching the fun. But why were PP Mobile Assistant and 360 Mobile Assistant removed from the shelves this time? Is it because of business conflicts? Let's use the Cicada Master ASO tool to look at the relevant screenshots.

From the picture, we can easily find that the common point in the titles of these apps is that they all contain words such as "Apple" and "free download of apps". The third app, "Apple Assistant", mentions "Quick Use". So what's the secret behind the title of this app? Next, let's analyze the title of this app for you.

Through ASO word analysis, we can extract the keyword "Quick Use Apple Assistant". Domestic users may be very familiar with "Quick Use Apple Assistant". What does it do? It allows Apple mobile phone users to install genuine application software for free without jailbreaking. This developer was indeed very scheming, as he uploaded his app to the APP Store in this way. But unfortunately, the Apple review team was not a pushover, and it was eventually removed from the App Store.

In fact, most developers and users know that downloading apps from the APP Store costs money, especially game apps. In other words, game apps are a great source of money for Apple. So? ... Free game app downloads from Apple... OK! Although it is convenient for users, doesn't it offend Apple?

The above is purely personal speculation. Other reasons are not ruled out. I personally think that the possibility of business conflict is greater. APP Store's revenue in China is the highest in the world. Apple will pay more and more attention to this market. Similarly, APP Store's market cleanup activities and copyright protection will also be given more and more attention. In the future, it may become more and more difficult for ordinary Apple users to play free genuine games. Finally, the question is, will you pay to download genuine apps?

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Author of this article@ Wang Xuehua compiled and published by (APP Top Promotion). Please indicate the author information and source when reprinting!