What are invalid clicks in 360 search advertising promotions? How does the system determine invalid clicks?

What are invalid clicks?

Invalid clicks are relative to normal clicks. They refer to clicks that have been confirmed by the system and will not bring you valid visits. Once it is determined to be an invalid click, the click will be filtered out and will not be charged. Invalid clicks may be caused by repeated manual clicks or automatic clicks using software.

How does the system filter invalid clicks?

To protect your interests, we have established a comprehensive mechanism to monitor each click through dozens of parameters, identify invalid clicks and filter them out. The filtering methods include:

1. Automatic filtering: Any clicks obtained through 360 search promotion must pass through our filtering system before billing. The filtering system will analyze clicks from multiple dimensions based on parameters such as the click IP, cookies, keywords, etc. Once the click is found to be abnormal, it will be marked as an invalid click and will be automatically filtered out without being charged.

2. Human-computer interaction: The system will automatically check and analyze clicks and report any abnormal clicks to professional analysts. If professionals confirm an abnormality after analysis and processing, they will feed the conclusion back to the filtering system, and the system will automatically adjust the filtering parameters based on the feedback to filter out invalid clicks.

3. Manual analysis: 360's professional analysts will also use specific technologies to develop advanced tools to conduct more in-depth analysis of clicks, and take corresponding measures based on the conclusions to continuously upgrade and improve the filtering system.

Will access from the same IP be filtered?

You may find multiple visits from the same IP address through some website traffic analysis software, but this does not mean that all these clicks are invalid clicks. There are many reasons for repeated access from the same IP address, including the following three common situations:

1. From the initial search, clicking to visit the promotion results to the final purchase decision, netizens may visit the website multiple times for the purpose of comparing products/services or to learn more information. If repeated clicks are generated in this way, it should be regarded as normal promotion costs and fees need to be paid for it.

2. In one click visit, netizens may browse multiple pages on the website, which may also be regarded as multiple clicks from the same IP by website traffic analysis software.

3. The same IP address may be shared by a large number of Internet users. For example, a school network may have only one exit IP, but in fact there are hundreds or thousands of independent computers and Internet users behind it. In addition, for multiple consecutive clicks that may occur in some situations, such as double-clicking a promotion result or clicks generated by the browser automatically refreshing the promotion web page multiple times, the system will use dozens of parameters to judge such visits.

Will all clicks obtained through 360 promotion be charged?

uncertain. For each click, our filtering system will analyze it through dozens of parameters. Once it is determined to be an invalid click, the system will automatically filter it out. Only normal clicks that are judged as valid visits by the 360 ​​filtering system will be charged.

Can the system provide the IP source of each click?

According to national laws, Internet service providers are not allowed to disclose the privacy rights of netizens, so we are unable to provide the IP address that clicked on your promotion results. Ensuring the safety of our customers’ promotions is our top priority. To protect your interests, we have established a complete filtering mechanism. The system will monitor each visit in real time through dozens of parameters and automatically filter.

Does a sudden increase in clicks and consumption mean there are invalid clicks?

There are many reasons for the increase in clicks and consumption, which may include the following:

1. Your account adjustments You have increased the daily budget for your account or promotion plan, expanded the promotion area, added keywords, or increased the bid and ranking of keywords. These may lead to more exposure of your promotion results, resulting in more clicks and higher consumption. You can use the "Historical Operation Query" tool we provide to view the operations you have performed on your account in the past three months to determine whether these operations have led to an increase in clicks and consumption.

2. Changes of other customers If other customers adjust their promotion plans, such as reducing their daily budgets, lowering their bidding prices, or stopping the promotion, your promotion results may also be displayed more. When there are fewer promotion results, netizens may pay more attention to your promotion results, resulting in an increase in your click volume.

3. Natural growth in Internet users’ search volume. For example, on the eve of Valentine’s Day, a large number of Internet users will search for keywords related to flower reservations. Before and after the country introduces the policy of reducing or exempting automobile purchase tax, more netizens will pay attention to information related to automobile purchase.

4. National news and regional news may also lead to an increase in your consumption. For example, a national e-sports competition may lead to an increase in clicks on electronic products. Regional exhibitions and World Expos may lead to an increase in clicks on hotel reservations. At the same time, for each click, our filtering system will analyze it through dozens of parameters, and the system will automatically filter out invalid visits.

How can I prevent my competitors from seeing my promotional information?

If you can accurately obtain your competitor's IP address, you can use IP exclusion to exclude your competitor's IP address from your promotion display range, that is, people from these IP addresses will not be able to see your promotion results in the 360 ​​search promotion results. Please note that in this case, competitors may also visit your website through other methods, such as opening it directly in a browser, so you may still see visits from competitors through website traffic analysis software, but these visits will not be charged.

How long does it take for an IP to be filtered after multiple consecutive clicks?

Our search engine's filtering system is controlled by dozens of parameters and can effectively filter out abnormal traffic. Moreover, we will not judge whether the clicks brought by this IP should be charged based solely on the two parameters of click IP and click time. Our filtering methods can be divided into the following aspects: automatic filtering. Human-computer interaction. Manual analysis and filtering.

Why did my CTR increase significantly after I increased my bid?

When you increase your bid, you are indirectly increasing the competitiveness of your keywords. The increase in keyword competitiveness may improve your promotion ranking or change your display position. The impact of different display positions on the click-through rate of your keywords is very obvious, so this is a normal phenomenon. It is recommended that you use statistical reports to systematically optimize the quality and bids of keywords to obtain the best promotion method.

The click data I see on the third-party statistics software is different from the data provided by the system?

Currently, most third-party statistical software on the market counts the number of page views, which is not equivalent to the billing click data of the promotion account. The billing system is a very scientific and rigorous system function. The billing data of our system is displayed in the statistical report after being filtered through dozens of parameters. In addition, various network factors (such as slow web page opening, invalid URL, code loading errors, etc.) may cause inaccurate statistical data of third-party software, but the billing function of the system will not be affected.

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What are invalid clicks in 360 search advertising promotions? How does the system determine invalid clicks?