Meizu App Store promotion information flow advertising delivery process and billing method!

1. Introduction to advertising types

1. App Store Advertising

(1) Display advertising

Refers to advertisements displayed in featured, ranked, and essential ad slots in app stores.

(2) Search advertising

Refers to search ads in the App Store.

(3) Event Advertising

Refers to the application download activity advertisements held from time to time in the application store or other Flyme APP.

2. Non-app store ads

(1) App download information flow advertising

Refers to app download ads placed in the information flow;

(2) Non-app download information flow advertising

Refers to brand advertisements placed in information flow, banners, splash screens, etc.

(II) Advertising Billing Method

1. CPD Billing Method

App store advertising uses the CPD billing method, which is charged by the number of downloads. The billing formula = CPD unit price * new downloads.

2. CPC Billing Method

Non-app store ads use CPC billing method, which is charged by the number of clicks. The billing formula = next ECPM/own estimated click-through rate + 0.01 (ad bid ≠ deductible price, deductible price <= bid). Since the competition environment may change at any time, even if your bid remains unchanged, the click price of the same ad at different times may be different.

(III) Meizu App Store Advertisement

1. Meizu display ads and Meizu search ads

① Enter the "Meizu Performance Promotion" page in the background and select "App Store".

To place application ads, you must first upload the application to the Meizu advertising background.

② Click "Create a new plan" to create "Meizu display ads" and "Meizu search ads";

a. "Meizu Display Ads" and "Meizu Search Ads" need to bid separately;

b. If you select the search ad type, you can also select a keyword package.

• When you select "Meizu Search Ads" without selecting a word package, the system will automatically match the keyword Meizu to display ads based on user search habits;
• When you select "Meizu Search Ads" and a word package at the same time, the system will automatically match keywords based on user habits and will also match Meizu display ads with the word package keywords;
• If there is no word package, you can select "New word package" to add it.

2. Meizu event advertising

(1) On the "Meizu Performance Promotion" - "App Store" page, you can view the information of the activities that have been published for investment promotion. Click "Apply to Join" to create an activity advertising plan.

(2) Select the Meizu promotion app, fill in the basic information and submit it for review.

(IV) Meizu non-app store advertising

Meizu non-app store advertising mainly refers to Meizu information flow advertising, Meizu splash screen advertising and Meizu banner advertising. The delivery is divided into two steps: "Create an advertising plan" - "Create an advertising unit".

1. Create an advertising plan

(1) Select Meizu non-App Store resources, click Create Plan, enter the plan editing page, fill in the plan name and budget, and you can create a plan.

(2) After creating a plan, you can perform operations on the created plan on the plan page.

2. Create an ad unit

(1) Click Create a new unit, select the corresponding plan, fill in the ad name, and select the promotion object.

The promotional objects support three types: H5 links, application/game downloads, and in-app pages;

A. If you choose to promote an app, you need to enter the app package name uploaded to the app store or game center.

B. If you choose to promote an in-app page, you need to enter the app package name, in-app link, and default H5 page.

For users who have installed the designated app, clicking on the Meizu ad will lead to the designated page within the app; for users who have not installed the app, clicking on the ad will lead to the default H5 page.

(2) Support delivery by specified date and time period

(3) Upload materials

(4) Optionally add monitoring code

(5) Add a bid, submit for review, and complete ad creation.

To open an account for Meizu App Store promotion, please contact Qinggua Media

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