How to place Baidu promotion Juping ads? How to deliver?

1) What are the different modes of Juping advertising?

Answer: There are two types, RTB bidding model and GD contract model.

2) How to calculate the price under various delivery methods?

Answer: The RTB bidding model is priced based on CPM, and the GD contract model is priced based on CPT.

3) What is the minimum selling unit of different resources?

Answer: In RTB mode, the minimum budget for Fengchao is 50 yuan/day; in the contract mode, the minimum budget is a single device.

(For example, a movie theater lobby LED/outdoor building LED/ticket machine, Beijing Metro Line 10 Shuangjing-Guomao section subway tunnel screen, Beijing Chongwenmen Souxiu Shopping Center north-facing outdoor LED screen).

4) How many days in advance is the minimum allowed for purchase?

A: It depends on the actual situation of the customer. It is recommended to do so 2-3 weeks in advance to facilitate account opening, review and other matters.

5) I just started to invest in RTB, how do I determine my bid?

A: You can submit a price above the reserve price shown in the system based on the reserve price indicated in the system and your own circumstances.

6) In RTB mode, can I control my playback time?

Answer: In the RTB model, there is no specified advertising broadcast time. As long as the customer wins the CPM bid, the ad will be displayed. With Fengchao Mingtou, customers can manually choose to pause advertising when they do not want it to run, and manually start it when they want to run it.

Please note: Fengchao materials are enabled by default after review. Please change the status to Pause when submitting for review. When the material review is passed and the customer wants to place an advertisement, manually set it to Enable.

7) Under the contract model, what should be done if demand changes after the schedule is confirmed?

Answer: Currently, if there are any changes after the schedule is confirmed, you need to synchronize PM through the operation interface person in time, and PM will follow up and handle it.

8) After the material review is completed, can it be directly used for the next release without changing the release material? How long will it take to play it at the fastest?

A: Yes, it will take effect immediately.

9) Can Juping’s funding pool be separated from Dasou’s promotion funding pool to avoid Dasou’s consumption conflicting with Juping and causing no consumption?

Answer: There is an independent Juping fund pool in the RTB independent platform, which can be transferred out from the advertising fund pool and take effect in real time.

10) Can OTT+search support delivery according to GD?

Answer: Currently only RTB supports delivery, and GD will support this function in the future.

11) Since it is online, can it support multiple advertising creatives and carousel switching? How to do it?

Answer: The RTB method can be supported by uploading multiple materials; the GD method is not supported yet.

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