Online promotion channels for product operation and promotion plans!

In the mobile Internet industry, the market for game startups is suitable for all-round and multi-faceted attacks, adopting various channels and approaches to minimize investment and achieve the best brand promotion effect. Of course, we must also focus our limited energy on the most effective and explosive approaches to achieve the ultimate goal. So what are the main online promotion channels currently available? A detailed introduction will be given below.

1. Basics are online

Coverage of major download markets, app stores, large platforms, download sites, and Android version release channels. The first step in promotion is to go online. This is basic and does not require spending money. Just cover the largest possible range.

1) Download market: Android, Jifeng, Anzhi, App Store, 91, Mumayi, etc.;

2) App stores: Geogle Store, HTC Mall, Crosscat, Kaiqi, Aimi, Meizu Store, Lenovo Developer Community, OPPO App Store, etc.;

3) Large platforms: MM Community, Wo Store, Tianyi Space, Huawei Zhihui Cloud, Tencent Application Center, etc.;

4) Client: Wandoujia Mobile Wizard, 91 Mobile Assistant, 360 Software Manager, etc.;

5) WAP sites: Paojiao, Tianwang, Lexun, Yisou, etc.

6) Web download sites: Sky, Huajun, Feifan, Greensoft, etc.;

7) iOS version release channels: AppStore, 91 Assistant, pp Assistant, NetEase App Center, Syncios, Kuaiyong Apple Assistant, itools, limited time free collection.

2. Operator channel promotion: China Mobile, China Telecom, and China Unicom, the three major operators, have a very large user base. They can pre-install products in operator stores, leveraging capabilities that third parties do not have. If the product is a good one, they can also receive subsidies and support from them.

3. Third-party stores: The above two categories are both third-party stores

Due to their early entry and large user base, third-party stores have become the traffic entrance for many apps, and there are no less than a hundred third-party application stores across the country. Channel specialists need to prepare a large amount of materials, conduct tests, and connect with the application market. If you have enough funds, you can also place some advertisements.

4. Mobile phone manufacturer stores

Large manufacturers’ own-brand mobile phones will have pre-installed stores, such as Lenovo Music Store, HTC Market, OPPO Nearme, Meizu Market, Moto Smart Parts Park, etc. The channel department needs more operations specialists to interact with mobile phone manufacturers' stores.

5. Promotion of Points Wall

The "Points Wall" is a page within an app that displays various points tasks (downloading and installing recommended high-quality apps, registering, filling out forms, etc.) for users to complete tasks and earn points. When users complete tasks within an application embedded in the offer wall, the developer of the application will receive corresponding income. The points wall grows quickly and the effect is obvious. Most of them adopt the CPA model, with prices ranging from 1 to 3 yuan. However, considering comprehensive costs such as active users, the cost is relatively high and the user retention rate is low. Companies in the industry include tapjoy, Weiyun, Youmi, Wanpu, etc. The points wall is suitable for large teams with funds that need to develop users as quickly as possible.

6. Ranking promotion

This type of promotion is an informal method, but it is very popular in China. After all, most Apple mobile phone users use the APP Store to download APPs. If your APP is directly in the top few positions, it can certainly quickly gain users' attention and obtain a higher real download volume. However, the price of manipulating the rankings is relatively high. The price for the top 25 on the domestic list is about 10,000 yuan per day, and the price for the top 5 is more than 20,000 yuan per day. Since this type of promotion is relatively costly, it is usually done in conjunction with news hype, which makes it easy to become famous quickly.

7. Promotion on social platforms

The current mainstream smartphone social platforms have clear potential users and can promote products quickly. This type of promotion basically adopts a cooperative profit-sharing approach with various cooperation methods. Companies in the industry include Weiyun, 9you, Tencent, Sina, etc.

8. Advertising Platform

The volume increases quickly and the effect is obvious. The cost is relatively high. Taking the current mainstream platforms as an example, the CPC price is between 0.3-0.8 yuan, and the CPA is between 1.5 yuan and 3 yuan. It is not conducive to team promotion and use before entrepreneurial financing. Companies in the industry include admob, Duomeng, Weiyun, Youmi, and Yidong.

9. Exchange

There are two main ways to exchange volume:

1. Mutual recommendation within the app: This method can make full use of traffic to increase exposure and downloads. The scale is not large, but the exposure is good. Apps with built-in recommendation positions can exchange traffic with each other, but this requires a certain number of users as a basis.

2. Buying traffic in exchange for traffic: If you are unable to bring traffic to a certain app or the volume is very small, you can look for an online alliance to increase traffic in exchange for high-quality resource positions in the app store or convert it into money for promotion. Stores including App Store and Xiaomi can exchange traffic. Through certain agents, you can also exchange traffic with 360, etc., which may have better results than doing CPT directly on 360. CP generally exchanges traffic in a 2:1 manner.

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