Short video operation: Tips to solve the problem of account being demoted!

With the popularity of short videos, more and more people are entering the short video industry. Because in this era of scarce traffic, now that a traffic pool has finally appeared, how can we not get a piece of the pie? But I am afraid that my account will be restricted by the platform before I can reap the benefits. Having my account restricted is a very frustrating thing because no matter what work I post, it may not have any effect. But don’t worry too much. Today I will share with you how to quickly increase the number of views of an account after it has been restricted.

1. Why are new accounts restricted?

After the account is limited, we must try our best to increase the number of views. However, you also need to know why your account is restricted, so that you can fundamentally solve the problem of account restriction. Because if the account is restricted too many times, it will be directly invalidated. The dissemination volume of videos is 10 times or even 100 times that of pictures and texts! Coupled with the state's control requirements on the dissemination of content, overall, the censorship intensity of short video platforms will become increasingly greater as the influence of the platforms grows. After testing multiple accounts, the first five works of a short video account will undergo relatively strict review.

The first five works of an account are used by the platform to raise the entry threshold for accounts in order to prevent malicious marketing and advertising accounts from appearing on the platform. In addition, the first five works are also important works for the platform to label the creators' works and accounts. If the content is detected to be original and of high quality, the system will increase exposure after 3 to 5 works, allowing high-quality accounts to stand out more quickly. Therefore, in the face of the platform's strict review, the first five works must not contain any advertisements or violations, including signatures, nicknames, avatars, and backgrounds. Violations must be strictly controlled.

Limitation situation 1: Are there any marketing words in the account?

Some people start thinking about monetization before their accounts are even established. Even though their accounts don’t even have traffic or fans, they have already posted some content with guiding and marketing nature. The content of the account will contain advertising words such as "need XX plus XX". Or you can directly include the contact information in the account profile. This is totally unacceptable. Once the platform detects it, it will directly limit the flow of the account. The solution is: no more marketing content in the content, change the account name and avatar to normal ones, and remove any marketing content.

Current limiting situation 2: Account illegal operation

Newly registered accounts begin to brush likes, buy followers, like each other's posts, repost videos created by others, and switch between several short video accounts on one mobile phone. These are all violations. Don’t explain too much about buying and moving powder. Never do these things. A friend of mine has encountered this situation before. As a result, all the so-called fans were reset. The scene was very spectacular. If you frequently switch accounts, the platform may consider you to be a marketing account. After all, apart from marketing accounts, who else would keep switching accounts? Solution: If you frequently switch accounts, use one account for each device. As for accounts that bought fans, if the quality of the fans was relatively low at the beginning, then it is basically impossible to save them. If the fans bought at that time were high-quality simulated human accounts, then they can still be saved through operations such as maintaining the account.

Limitation 3: Is the content vertical?

Verticality refers to the degree of focus on publishing content in a certain field. The platform will label you based on the content you post, and then recommend users to you based on the “label”. If the content you post is disorganized, the algorithm mechanism will not be able to accurately recommend users to you. Users will not be interested in your videos, and the completion rate and comment rate will be low, so naturally the recommendation rate will not be able to go up. Solution: Clarify your own positioning, determine the type of account you want to create, find big accounts of the same type, see how they do it, and imitate and create your own, so that the traffic will slowly increase.

It’s not easy to share useful information, and I hope everyone will collect it well. If you think my sharing is good, you are welcome to share these practical knowledge of short video operation with your friends or colleagues who are making short videos. You are also welcome to pay more attention to me. I will continue to update more practical knowledge in the future.

2. Notes on short video operations

1. Plan content based on platform user attributes

No matter which self-media platform we are on, whether we are making videos or writing articles, what we always need to understand is that the content cannot violate the rules of the platform, and we must also output content based on user needs. The output content is published to the corresponding platform. After the platform systematically reviews the published content, it is recommended to users. Therefore, when formulating content planning, we must consider the platform and users to make content planning. When considering a platform, it is mainly based on the platform's operating rules. When considering users, it is mainly through user portraits to understand user needs, and then formulate corresponding content plans. Only in this way can your content get more clicks after being released on the platform.

2. Accurate material selection and adherence to the field

Short videos also belong to a type of self-media operation, so the rules for selecting topics and materials are the same as those for self-media platforms. The content published needs to adhere to the verticality of the content. Only when the verticality of the field is high will it not be downgraded by the platform and it can also ensure that the user groups we attract are more accurate. When making a video, many people often worry that the content is too vertical. In the later stages of video production, due to the high verticality of the content, there will be a corresponding lack of topics and materials. If the content of your account cannot be in the same field due to this reason, we might as well take a look at the accounts of peers before determining the field of the account to find creative inspiration and experience.

In fact, when creating an account, choosing topics and materials are only part of it. If you really want to create a unique and distinctive account, you also need to look at your own creative methods. Even if the topic and materials are the same, different people can create different content. Therefore, when creating content, you must have a leap in thinking and cannot limit your thinking within a fixed framework. It is not necessarily a bad thing to look at other people's works more often and then look for inspiration and creation. Maybe we can get some inspiration from them.

3. Account positioning and tag selection

When creating short video content, not only account positioning is important, but tags are also very important. An accurate tag can bring us very accurate users. The tags of short videos are different from the tags of articles. You can choose the tags of short videos yourself. Some short video operators do not know the role of tags and choose tags randomly. In fact, the role of tags is to help the platform make recommendations based on tags.

What kind of tags will recommend content to users with the same attributes as the tags. In order to make items more relevant to the user's field, we need to extract labels based on the content, or we can expand the user group and choose some popular labels. This way, more users will be recommended to it, and the click-through rate can be better improved!

Author: Network

Source: Internet