APP Promotion Tips | Make good use of Weibo light application and you can use big tricks without spending any money!

Preface

The concept of light applications was proposed in 2013, when Baidu launched this concept at the Baidu World Conference. Its characteristics are fast and simple, no need to download, and immediate use after searching. Weibo Light App is a set of basic framework and access services provided by Weibo for third-party services (H5 pages) to access Weibo. Weibo is one of the two largest social platforms in China. The report shows that by the end of June 2015, the number of microblog users in China reached 204 million, with a usage rate of 30.6% among netizens. Among them, the number of mobile microblog users is 162 million, accounting for 79.4% of the total. There is no doubt about the number of users. In the era of social commercialization, the dividends generated by social networking have already accounted for a large proportion. However, the core of social marketing lies in sharing and dissemination, and what can inspire users to share must be high-quality content, and to ensure better dissemination effects, convenient dissemination tools must be used. And I found that light applications have these two characteristics.

1. How to use Weibo light application promotion

1. Create an application page

There are two types of light applications: one is embedded in the desktop browser through an iframe, referred to as the Web version . The other is displayed through Webview in the Weibo client, referred to as the H5 version . Merchant applications can choose one of the two display platforms, or support both.

Before creating a Weibo application, you first need to develop and design an application page based on your own product. Different content can choose different presentation forms. I have summarized 6 forms.

<1> Menu format, place order directly

Ayibang used to present its services directly through light applications, and users could choose different services and place orders directly.

<2>Function combination, interesting DIY

Generally, this form does not directly display the product, but stimulates users with a sense of freshness. Literary and funny styles are most likely to resonate with people and spread quickly.

<3> Simple and crude, give benefits

Jumei Youpin previously became popular for allowing users to directly input their mobile phone numbers to receive red envelopes. This offered benefits, and the participation and sharing rates were relatively high. This was generally popular in the e-commerce industry, but small businesses generally needed to consider the costs.

<4> The download address is directly used as the application page

If the content in your download address is very tempting, you might as well give it a try. What you need to pay attention to is that the design of the application page must be very interesting.

<5> Submit online and obtain information

This form is generally used to collect activity attendance or user information.

<6> Challenge yourself, the game is king

I adopted the form of a small game, in which users pass the level by guessing the song. In order to stimulate more users to download, I added a small functional plug-in called free answer card, which users can receive for free by entering the registration ID of Haochang APP.

2. Submit your application and apply for resources

After creating your own application, the next step is to enter the light application development platform http://open.weibo.com/development/pro and click Create Reference (as shown below)

After creating the light application, you need to start applying for resources for platform promotion, and there is no payment during the entire process.

Throughout the creation process, I summarized the steps of the entire process as follows:

The specific operation process is:

①. On the day of the event, you should first use your official Weibo account to launch the event online.

②. Send the activity link to the Weibo official light application team

③. After the official team reviews the event format, they will evaluate the resources that can be applied for.

④. Free resources are usually available 1-2 days after the event goes online

Because of the good creativity of the event, the Weibo light application team spontaneously helped us promote it (you can add QQ to discuss ways to expand free resources: 149090339).

From the data comparison, we can see that the reading volume increased by about 400 times after the promotion.

The main promotion methods are as follows:

①、Haochang fan headlines (follow Haochang official Weibo, the first one is about this event)

②. The official accounts [Weibo Payment] and [Weibo Light Application Center] forwarded the event

③. [Weibo Pay] Fans’ Headlines (Follow the official Weibo account of Weibo Pay, and the first post will show this information)

PS: Depending on the form of the activity, the official accounts provided by the Weibo light application platform will also be different. If it involves a light application with a red envelope function, you can apply for the official account [Weibo Red Envelope]. Whether it is Fans Headlines or the official account, you can apply for use every month. Fans Headlines can be used 2-3 times a month, each time for 24 hours.

In addition, we also share and disseminate information on personal WeChat Moments, QQ Space and other social platforms. The individual influence is relatively small, but combined with the official influence, the impact will increase exponentially.

After 5 days of activities, we were very excited about the final statistical results. We did not change anything on this basis, but only made some minor operations. The activity was changed from the original article format to a light application format and promoted on Weibo. Before this event, our participation was minimal.

2. What details should be paid attention to during the promotion process

I believe that many people have heard of Weibo light applications, but not everyone has successfully used them. You also need to pay attention to the following points:

1. The sense of participation in the activity must be strong

User participation is the key to the success of an event. When designing and developing your own application page, you must fully consider the user's perspective. If you just do it for your own pleasure, Weibo will not recommend it. Even if you promote it, users will not buy it.

2. There must be as many channels as possible

The first thing is to make full use of official channel resources . Don’t think that Weibo’s resources are limited to topic recommendations and startup pages. Although these resources are useful, for small companies that have just gone online, they are extremely cost-effective and difficult to pay for. Secondly, try to create your own interest group and communication group for the people you can directly influence. Don’t post hard advertisements, otherwise you will be kicked out quickly. However, if you recommend a fun game, others will be grateful to you.

3. Prizes should meet user needs

Prizes are the most direct factor in stimulating user participation, and you must not save money on them. The author also suffered a great loss in this event. If the prizes could be prepared more fully, the interactive effect would be much better than it is now.

4. Synchronize self-media and import traffic centrally

To open up self-media channels, each platform must follow up simultaneously and provide comprehensive coverage. While synchronizing multiple channels, we must also pay attention to traffic concentration. The purpose of traffic concentration is to cultivate user habits and facilitate statistical data effects. By attracting all users to the same location, developers can manage users in a unified manner, which will cause a greater response.

3. Other features of Weibo light application

By accessing Weibo Light App, you can also

1. Obtaining the geographic location information and current network status of Weibo users is very helpful for companies that have user information needs. Developers can display different

2. Customize the title of the top navigation bar to tell users the information of the page they are on.

3. In addition, Weibo is also a payment interface. Developers can make payments directly within Weibo to achieve a closed transaction loop.

Welcome colleagues and friends to communicate and discuss better marketing channels and methods! QQ: 149090339

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The author of this article @卧倒起 contributed to the article and it was compiled and published by (APP Top Promotion). Reprinting this article must be approved by Top Promotion , and please attach the link to this article!