Xiaomi App Store keyword optimization? Find out about these!

To some extent, Xiaomi App Store and App Store have many similarities. The difference between Xiaomi App Store and App Store is that Xiaomi App Store can modify application information in the background without version updates.

Similar to other Android app markets, the keywords of Xiaomi App Store come from application names, background keywords, etc., but the difference is that the introduction and application description have no effect on the keywords.

Therefore, in the Xiaomi App Store, the keyword weight ratio is: title>subtitle>background keyword>0=developer name=app introduction=update instructions=comments.

1. Application name

Let’s first talk about the source of keywords, starting with the app name.

Xiaomi App Store has a strong point, which is its ability to expand the word list of app names (as shown in Figure 1: the app title contains the word "skills", which can also cover skill training, clinical skills, skill exchange, etc.), but there are also certain limitations. For example, the app name must be consistent with the app name in the APK package, and the length must be within 8 Chinese characters or 16 English characters.

2. Backstage keywords

Next, let’s talk about background keywords.

In the background of Xiaomi App Store, you can set a keyword of one hundred characters. The requirement is that you cannot use semicolons, illegal keywords, infringing content, etc., and they must be separated by spaces.

Normally, the further to the left the keyword is, the greater its weight is, which also means a greater probability of coverage. However, there is also a flaw, which is that its ability to form words becomes weaker. Therefore, when setting background keywords, staff can try to fill in some long-tail keywords.

2. Application Weight

After talking about the source of keywords, let’s talk about application weight. Regarding application weight, we need to know that in the Xiaomi App Store, the factors that can affect the weight are somewhat special, and their impact ratio is: new applications>CPD>daily downloads>downloads and positive reviews.

1: New Application

In the Xiaomi App Store, new apps will be weighted for about a week.

2: CPD

Placing CPD can effectively increase keyword coverage, but it will also decrease after the placement is stopped.

3: Daily downloads

The greater the daily download volume, the greater the impact on keyword rankings and keyword coverage.

4: Downloads and positive reviews

In the Xiaomi App Store, there is a certain basic download volume and number of positive reviews, which can have a positive impact on keyword coverage.

3. Summary

Summarizing the above content, we can draw the following conclusions:

1-The keyword source of Xiaomi App Store: application name > background keywords.

2-The keyword weight influence ratio is: title>subtitle>background keyword>0=developer name=application introduction=update instructions=comments.

3- The application weight impact ratio is: new application > CPD > daily downloads > downloads and positive reviews.

Related reading:

1. Introduction to Xiaomi App Store CPD Cooperation

2. Introduction to Xiaomi news resources and advertising formats

3. Introduction to Xiaomi App Store CPD prices and resources

4. Creative label settings for Xiaomi App Store advertising

5. Xiaomi Performance Marketing Account Opening Qualifications and Rules!

6. Introduction to Xiaomi MiMeng advertising resources

7. Introduction to Xiaomi Information Stream Performance Advertising Resources

8. Introduction to Xiaomi Information Stream Performance Advertising Resources