How do I create a video ad? Video advertising production tips!

The whole process of video advertising material production

1. Communication

Effective communication to accurately grasp the pain points - achieve three understandings: understand what the product is, understand the customer types, understand the video styles of the product that have performed well in the past, and understand current topics related to the product.

2. Script Planning

Quickly and effectively produce scripts. Surveys have shown that users are more engaged in the first 6 seconds, while their interest may drop significantly after 22 seconds. Our goal is to make our script attractive in the first 3 seconds, because it determines whether the user will continue to watch.

The first 3 seconds can be used in many ways to attract people, such as expressions, actions, dialogues, music, subtitles, plot, and even costumes and scenes. Effective communication in the early stages to quickly produce scripts.

3. On-site shooting

1. Choose the right actors

Based on the planned script, select the most suitable actors and confirm the actors' costumes and makeup.

For example, the audience in the education industry is mostly couples with children, and some audiences are young white-collar workers (such as adult English education or audiences with certificates such as fire protection and second-level construction). Therefore, the actors' costumes are generally more dignified and decent, they are not allowed to wear too heavy makeup, and rarely have brightly colored nails.

2. Choose the right scene

The choice of scenes must be consistent with the overall style of the actors' costumes and makeup. The scenes in the education industry are generally spacious and bright homes and places similar to classrooms. The scenes must make the audience feel involved.

3. Site detail design

On the set, the director will guide the actors on their movements, expressions, and tone based on the specific scene and the actors' expressiveness, to ensure that the actors' performances are infectious and immersive.

4. Post-production – the final stage of video production

1. Integration of script + material

Post-production staff communicate script editing ideas with planners and directors. The script is combined with the material, and the original material is roughly cut according to the script structure and artistically processed in the later stage.

2. Choose the right background music

In order to make the video look better, the post-production staff matched appropriate background music and some interesting sound effects to highlight the actors' emotions and plot. We will mix and select at least 2-3 types of BGM according to the plot and camera requirements. This will be of great help to the rhythm of the plot, provided that the BGM must be appropriate.

3. Choose the right transition effect

The tempo of short videos is relatively fast, and the screen switching is also relatively fast. In order to make it fast but not abrupt, post-production will use some interesting techniques to transition when connecting the screens. We have accumulated our own special effects library, which can be used for special effects selection, such as flipping, sliding, and flashing the screen to make the video a non-obtrusive whole.

4. Create captions that add extra points

After the picture cutting and sound effects are completed, in order to make the video more complete and beautiful, the post-production staff will make some subtitles. The use of subtitles can increase the fun of the short video.

Share @23rd Floor Culture Media

Industry Category: Finance

Script: Create scripts based on real-life content to get closer to user groups

Shooting: Choose real scenes, such as cafes, supermarkets, and vegetable markets

Costumes and makeup: in line with the character creation in the script

Actor: Familiar with the lines, make them your own language, and perform naturally and realistically

Post-production: Golden first three seconds + tight rhythm + appropriate sound effects

Experience summary: close to life, performances that move users, and scenes that are real and attractive

Industry Category: Novels

Script: Highly restore the novel and conduct secondary creation

The first three seconds are attractive + the transition in the middle is a joke + the ending is a suspenseful easter egg

Costumes and makeup: in line with the character image in the novel,

Actor: Familiar with the lines, full of emotions, and natural performance

Post-production: Golden first three seconds + tight rhythm + appropriate sound effects

Experience summary: The scenes in the novel must be highly restored, the content must be tense, and the ending must be suspenseful.

(Video reference↓)

I hope the above experience can inspire you in making videos!

Author: Baidu Information Flow Advertising

Source: Baidu information flow advertising