「Dry Goods」22 Micro-Marketing Practical Tips You Don’t Know!

Now many individuals and companies are playing with micro-marketing , but most of them don’t know what micro -marketing is, let alone how to play it. Let me tell you, micro-marketing is not WeChat marketing , but WeChat marketing is an integral part of micro-marketing. Weibo, WeChat, QQ, micro-websites, APP, etc. combined together are not micro-marketing, these are just a carrier and tool to realize micro-marketing.

If I were to write a long article to tell you how to master micro-marketing, it would be too tiring to write and read. So I decided to organize it into useful information to share with you. First, I will share with you some useful information about WeChat personal accounts:

Suppose that a personal WeChat account can add up to 5,000 friends. If it is full, when you post a circle of friends, at least 1,000 people can be guaranteed to see it, and it may even be higher during the peak reading period. The circle of friends is not just for individuals, companies can also create personal accounts. If they do a good job of building a personal account, the influence it generates will be much greater than that of a public account.

2. How to break through the friend limit for personal accounts

The upper limit of friends for a personal account is 5,000. When the number of friends for each account increases to about 4,500, you can open a second account. Don’t say that you only have one account. If you don’t have one, you can find the omnipotent Taobao. After opening the second account, copy the avatar and nickname, so that you can form a WeChat matrix, send to friends at the same time, and enhance your personal influence. If you have multiple accounts, it is best to use WeChat to open multiple accounts, otherwise it will be very troublesome to switch accounts. One mobile phone can open up to 10 WeChat accounts.

3. How to increase interaction in Moments?

Post more interactive texts to increase the activity of your Moments, leave more question marks, like more posts when browsing Moments, and comment more on other people's updates, because relationships between people are mutual and courtesy is reciprocity. Even if it's just friends who like posts, liking posts will make others feel that you are paying attention to them, thereby narrowing the distance between you and making them feel good about and trust you.

There are three types of texts that are more popular: food, beauties, and funny. However, lively comments and likes cannot be seen by others (only friends can see them). In this case, when replying to a friend's comment, do not @ the friend, but directly comment on the text you posted, which is equivalent to commenting to yourself, so that everyone can see it.

4. Pretend that many people are interacting with you

If no one interacts with you and it seems too deserted, then you can comment to yourself and pretend that many people interact with you. Even if there is no comment, you can reply like this: Thank you all for your enthusiastic support! Others will think that there are many replies. Especially those who do micro-business often use this method. For example, if you post an advertisement and hope that others will buy it, you can reply in a unified manner: Thank you all for your support. There are too many people asking me for purchase methods. I will tell everyone one by one... This will not only stimulate others to buy and increase conversion rates , but also not seem abrupt and will not cause others to be disgusted.

5. Choose a reliable name!

Naming WeChat is just like naming a baby. It is necessary to give it a loud and recognizable name.

6. Learn to use the tagging function

By classifying different friends through labels and separating friends from customers, you will not cause other people's disgust or even be blocked by others.

7. Make good use of WeChat’s pinning feature

WeChat has a pinning function, which many people may not have used. If you have many friends and groups, you must use this function. You can choose to pin recent clients, important friends or group chats to the top, so you can avoid missing important messages. After processing, you can unpin them.

8. The best number of pictures to post in Moments is 3, 6, or 9

Why can't we send 4, 5, 7, 8? Of course we can, but it doesn't look very pretty, especially for someone like me with obsessive compulsive disorder, it's simply unbearable!

9. Learn to post the Nine Grid Diagram on your Moments

Post 9 pictures in your circle of friends, which is the so-called nine-square grid. You can make the 5th picture your advertising picture, and the other 8 pictures of the same type. This will not only look high-end and classy, ​​but will also attract the attention of many people, increase the reading rate and conversion rate of the copy, and at the same time will not cause disgust in others. Creative advertisements are always popular.

10. When sending links on WeChat, be sure to send short links

If you send a long link, the small screen of the mobile phone will affect the appearance. There are two ways to generate a short link: send the link to Weibo, Weibo will automatically generate a short link, and then copy it, or directly Baidu: short link generation, there will be many websites that generate short links.

11. When forwarding articles to your friends circle, it is best to add your own comments or extract the essence of the article

Adding your own comments or quoting opinions from the article is equivalent to endorsing the article, increasing trust or generating curiosity, thereby increasing the click-through rate of the article. Especially when forwarding your own article, you should add your own comments and insights.

12. Bind your WeChat ID with QQ

After binding WeChat with QQ, you can promote your QQ number uniformly and let others add your WeChat through QQ. When your WeChat is full or you change to a new WeChat, you can unbind the original WeChat and rebind the new WeChat you are using. This is especially important for people who work in the Internet.

13. When adding friends, pay attention to the verification message

Try not to use the default verification message. If you really don’t know how to write it, you can say: I know this person through recommendation from a friend, which will increase your passing rate.

14. When sending group messages, use "you" instead of "you all"

When sending text or voice messages to a group, try to address others as "you" instead of "you all". This will make you seem more friendly and make it difficult for others to tell that it is a group message. If it is a group message, very few people will pay attention to you.

15. Post inspiring words and pictures on your Moments in the morning

It is very effective to post inspirational texts and pictures on WeChat Moments in the morning, because people need positive energy to motivate them, and the materials can be found on Weibo; in the evening, you can post some literary and philosophical content. The accompanying pictures are very important, and a picture is worth a thousand words. It is best to add your own personal insights when posting.

16. Post screenshots of interesting conversations to your Moments

Take screenshots of some wonderful conversations or positive reviews from customers about your products, and post them on WeChat Moments to serve as testimonials and make customers speak for you more convincingly. What if you don't have positive reviews from customers? It's very simple. You can create another account to talk to yourself, or install a conversation software so that you can generate any conversation content you want. In fact, many micro-business people use this method, but I don’t want to expose it...

17. Moments with more than 6 lines will be folded

If the text posted on Moments exceeds 6 lines, it will be folded. Therefore, if there are more than 6 lines, you must click on the full text to read it. This is an era of fragmented attention. People are accustomed to fragmented reading, so others may not open it to read it unless they are very interested in what you posted.

At this time, after posting to Moments, we can copy the full text into the comments, so that when others are browsing Moments, they can directly see your full text in the comments, and the number of words in the comment can be very long.

18. Put your own slogan into the "location"

When posting to Moments, click on "Current Location", then click "Search Nearby Locations", then enter your slogan. After clicking search, a window will appear saying "Can't find your location? Create a new location". After clicking, a "Create Location" window will appear. OK. After creating the location, when you post to your Moments, you will be able to find the slogan you designed previously in the "Current Location".

19. Share your personal status more often

According to data statistics, the content of personal life status is highly interactive, which means that friends are more interested in other people's real life status, because people are curious and can satisfy other people's voyeurism.

20. Make your name appear first in the newsletter

Take a look at your WeChat [Address Book]. Are all the friends at the front of the list starting with "A"? However, this method has been overused. If you also want your WeChat to be at the front, you can try adding A in front of your name...

21. Don’t change your WeChat nickname and profile picture frequently

It is important to have a good nickname and a good avatar, or just use your real name and avatar. It is equivalent to your business card on the Internet, which can leave a deep impression on others and make them remember you. Never change your nickname and avatar casually. Why? Because on WeChat, others can only see your avatar and nickname. After you change it, others will not know who you are. If you are a micro-businessman or self-media , changing your nickname and avatar is equivalent to losing all your previous marketing accumulation.

22. Learn to market yourself

Joe Girard, "the greatest salesman in the world", once said: The only product you sell in your life is yourself. Yes, you are the best product. Marketing starts with marketing yourself. An idea can change the world, and a good concept can shape your life. Therefore, the best way for us to do this is to build a personal brand in the process of micro-marketing.