Overseas video marketing and promotion skills!

Given these trends, we believe video marketing offers a great opportunity to connect with potential customers and develop stronger relationships more effectively.

Your face, tone of voice, body language, and environment can help you create a more compelling story than a text-based article, static image, or email. It’s also a powerful content medium that can help you stand out from your competition, especially those who haven’t yet added video marketing to their overall marketing strategy.

According to research, 79% of consumers believe that video is the easiest way to learn about a brand online. The same research shows that nearly three-quarters (74%) of consumers are able to make a direct connection between watching a video on social media and their purchase decision process. In fact, about half (46%) of consumers say they have made a purchase as a result of watching a brand video on social media, while another third (32%) have considered buying a product after watching a video.

So, what type of video is right for your business? This article summarizes the following three suggestions for creating videos for social media channels.

How-to videos can be informative and help your audience better understand your product or service. Posting this type of content on your social media accounts will engage users and encourage them to seek more information about your business.

When creating a how-to video, make sure to include a call-to-action (CTA) message at the end. This could be inviting viewers to visit your website or sign up for a free trial, or asking them if they’re interested in purchasing your product.

Product videos are a great way to increase conversions. Showing your target audience a product video that highlights its benefits can have a great influence on their purchasing decision.

Whenever you launch a new product, a product video should be part of your social media marketing. It is easier for users to absorb information about a product through a video than simply reading an article.

This type of video is effective for social media because they are relatable and show your business from another perspective through the eyes of your customers. Hearing about your product from someone other than you or a marketing expert helps build trust and increases your chances of converting viewers into customers.

When researching the right product to buy, people often look for reviews to help them make an informed buying decision. With testimonial videos, customers will have a higher level of trust in your reviews because potential customers can see your customer reviews, hear their voices, and hear from them why they are satisfied with your product.

You probably already post some user-generated content on your social media accounts, so why not do the same with customer videos? With its huge shareable potential, user-generated video content can bring you a new set of followers.

Customers who post videos will provide a fresh vision for your product, show how it helped them in a specific situation, or simply list the reasons why they love your product.

If you’re like many businesses or sellers, you may be hesitant about creating and sharing your own videos. Here are some video marketing tips to help you create successful videos.

1. Understand your audience

If you try to sell to everyone, you’re going to end up with less than ideal results. While having a viral video that everyone loves may be great social proof, your video marketing strategy and the videos you create can help you achieve one or more of your business or marketing goals (i.e. drive awareness, sales, traffic, etc.).

How to make your videos more effective starts with your potential customers. You need to do your research and have a clear understanding of your audience’s needs and preferences.

Therefore, you need to determine:

What channels do they use to play videos ?

The type of language they use, and which language best conveys your message

What challenges or needs do they have and what solutions can you provide ?

If you understand what motivates them and you speak their language, you will be able to communicate with them in a meaningful way. When you create targeted videos about your audience’s problems or needs, it will drive better results for your business and be more useful to your audience.

2. Be consistent

Consistently brand your videos, whether you’re creating live videos, professionally scripted and edited webinars, or something in between, stay consistent with your brand. This will make it easier for people to identify you when they see the videos you share, while also instilling a sense of professionalism that will build trust over time.

Decide what branding elements you’ll include in all your videos, which will help your viewers recognize them when they see your video content. It can be a simple thing. This could be a unique piece of clothing you always wear when recording, a simple brand logo in the same corner, or a short brand introduction or closing sentence included in every video.

3. Clarify the theme of the video

There is a ton of video content out there competing for your potential customers’ attention. Therefore, you must quickly capture their interest and clearly communicate the subject of your video with your title and description. You must provide enough information for users to decide whether they want to watch your video. But it should be noted that viewers usually decide whether to watch your video based on your video title, so the video title must be clear and concise.

If you want users to watch a video of 5 minutes or more, you need to provide them with an accurate and informative summary. In your synopsis, try to highlight two or three benefits they’ll gain from watching your video, or provide the main plot points.

4. Use video to tell stories

Storytelling is essential to successful video marketing. Audiences tend to forget the various statistics and numbers you share, but they will remember a funny or inspiring story that they relate to emotionally.

People use stories every day to help them understand the world around them, and stories can be one of the best ways to express complex situations or ideas. Here are four tips for incorporating effective storytelling into your videos:

（1） Demonstrate professional skills

Share customer success stories or create in-depth videos on topics of interest to your users to highlight your expertise and your success in helping users overcome similar challenges.

(2) Explain the trend

Join the conversation on hot or emerging topics in your industry by sharing your perspective or your unique take on the trend.

(3) Display process

Make users feel like a brand insider with a behind-the-scenes view of the process, or use a video that walks through a step-by-step process to help them solve the problem.

(4) Encouragement

Share an inspiring story that grabs users’ attention, sparks positive emotions, and, ideally, makes them associate it with your brand.

5. Use social proof

Social proof is a key influencer people use when deciding to buy. People look to what others have done when making decisions, which is why reviews, recommendations, and endorsements are so important for businesses.

Simply put, social proof helps people make decisions in uncertain situations based on the experiences and choices others have made in the past. Additionally, social proof can also take the form of likes, votes, views, or comments on videos. Depending on your budget, you may also consider incorporating experts or influencers into your video marketing strategy.

6. Optimize Video

When optimizing your videos for social media channels, make sure you’re familiar with current video best practices on each platform. Here are some tips to try:

. Facebook - Keep your video short, upload it directly to Facebook and add a caption

YouTube - Wait two weeks after the video is published before making any adjustments or optimizing the target audience

. Twitter — Upload videos directly, keep them short, and find the right balance between fine-tuning your target audience (interests, keywords, devices) so you can accurately track results.

In addition to optimizing your videos on each channel, you also need to optimize them for SEO. Keep these tips in mind when creating your video to help potential customers find it when they search for relevant topics:

.Like your blog posts, plan keywords for your videos

Include your keywords in the title and description

Keep the title short and informative ( preferably less than 60 characters)

. Include a link to your website

Use tags with different keyword variations

Use eye-catching, branded, high - quality thumbnails

Optimize your videos for viewing on mobile devices

LinkedIn Native Video

Posting videos on LinkedIn is now very easy, and you can upload and share videos directly from your phone. You can also review the performance of your videos, see how many views your videos received (defined as videos that played for more than 3 seconds) and the engagement your videos received at any time.

7. Include a call to action

It is imperative to include a specific call to action that you want users to follow after watching your video. Your call to action (CTA) is what you tell your audience what you want them to do next. Without a CTA, most viewers will leave your video without taking any further action.

Adding a simple yet powerful CTA to your videos can help drive meaningful engagement from interested viewers. If they finish watching your video, they’ve shown clear interest, which is when you need to prompt them with a CTA.

. CTAs can come in different forms and have different purposes. Incentivize users to take different calls to action, such as asking questions in the comments below that they can answer

.Direct them to another content

.Suggest another related video

.Send them to the target web page

.Direct them to your website

. Ask them to subscribe to your YouTube channel

. Ask them to connect with you through other social media channels

.Free trial available

8. Analyze video effects

Your video results need to be tracked and analyzed in order to maximize your video effectiveness. It’s important to know that the time, energy, and money you invest into your video marketing strategy is designed to achieve the goals you set when you start.

A/B testing is a great way to test which specific elements respond better and which respond worse. Keep testing to help you determine the best content and timing for your videos.

You can use different metrics to measure the success of your video:

(1) Participation rate

How many interactions did your video get? How long do users watch videos? This number will show the quality of your content and whether your video is too long.

(2) Number of views

How many times has the video been viewed? Understand how each platform measures views (30+ seconds for YouTube, 3+ seconds for Facebook).

(3) Play rate

How many unique visitors clicked your video play button on each different platform? This can tell you a lot about your audience and their usage of each network. Please note that playback speed may be affected by the size of the thumbnail, copy, or video.

(4) Social sharing

How many times have your videos been shared by viewers on social media? People only share content that they are interested in, or that they get value from. If your videos get a lot of shares, it means your content is resonating with potential customers.

(5) Comments

What kind of comments do you get on your videos? Use this feedback to help you create new videos that engage well with your viewers.

Tips for Making Video Marketing

Here are some tips to try when making your video:

（1）Keep your videos short

Unless you have something shareable, keep your videos under a minute. Even if it's a complex topic or presentation, try to keep it to 7 or 8 minutes.

(2) Video environment

Use an environment with good lighting so that users can see your face. A useful trick is to face a window with the camera above your eye level, with the lens pointed towards you.

(3) Choose the right thumbnail

This is the image people will see on social platforms or in emails, and it’s just as important as crafting the right headline. Also, when choosing a thumbnail, make sure the video’s play button doesn’t cover the main image.

(4) Pay attention to the length of the video

When you send your video via email or message, mention the length of the video so that potential users have an idea of ​​the length, which can give you a higher click-through rate. For best results in your email, you should also include a value statement (three lines or less) that explains who you are and why you’re connecting with them, as well as a call to action for them to watch your video.

Video has become a very important part of digital marketing because it facilitates a more personal connection with your prospects and customers.

When video marketing is done right, it provides viewers with an opportunity to learn about your product in a way that other forms of content marketing cannot compete with. With a little time, effort, and a planned video marketing strategy, you too can start sharing video content that’s valuable to your potential customers.

Related reading:

1. Video promotion skills: Revealing the new algorithm recommended by the platform!

2. Video promotion: How should video websites be “branded”?

Author: Ueeshop

Source: Ueeshop