Overseas promotion: Google's marketing skills!

1. Natural Optimization

1. Advantages: The longer you do it, the more stable your ranking will be, the better the effect will be, and the price will be lower.

2. Disadvantages: The effect is slow to show. It usually takes about 3 months to start ranking and see results.

2. Google Bidding

1. Advantages: Once invested, there will be immediate results.

2. Disadvantages: If you invest money, you will get ranking; if you don’t invest, you will have no ranking, and thus no customers. The price is relatively high because the ranking is achieved through bidding.

3. Combination of the two

If you do both together, the effect will be better, because bidding is better for natural rankings. Once the natural rankings are stable, you can bid less, which can have long-term effects without spending too much money.

4. Factors of Google Keyword Quality Score (mainly reflected in account-related factors)

1. Past click-through rate of keywords: how often the keywords attract users to click on your ads;

2. Past click-through rate of the display URL: how often the display URL brings you ad clicks;

3. Account History: The overall click-through rate of all ads and keywords in your account;

4. Quality of the target web page: relevance, transparency, and ease of browsing;

5. Keyword/ad relevance: the relevance between your keywords and ads;

6. Keyword/Search Relevance: The relevance between your keywords and the user's search content;

7. Geographical performance: the performance of your account in the area you are targeting;

8. Performance of your ads on a specific website: The performance of your ads on this website and similar websites (if you target the Display Network).

5. How to do Google keyword promotion?

1. The current mainstream is mainly to promote the official website, and pay according to the keyword click;

2. When overseas customers search for your products or services on Google, your company's ads will appear in the corresponding ad space on the Google homepage. If customers are interested in the ad, they will click on the link to enter your official website. In this way, Google will charge a fee once. If there is no visit, there will be no charge. It is free exposure.

3. If you are engaged in LED tube, when overseas customers need to use your products, they will see your advertisement and contact you at the first time when searching on Google.

6. Fees

1. Pay per click on keywords, only pay for the actual click publicity effect, free exposure;

2. The price of a single click will not exceed the bid. The bid is the highest cost you are willing to pay for a customer to visit your website once.

As the world's leading search engine with more than 80% of the world's monthly users, Google can naturally bring enough exposure to your products, allowing you to only pay for clicks while enjoying the benefits of your products or services being exposed to users around the world who use the Google search engine for free.

Related reading:

1. Which industries are suitable for Google promotion and how to open an account?

2. Where is Google advertising promotion displayed and in what form?

3. How effective is Google’s advertising promotion?

4. How does Google Ads charge, promotion prices, advertising costs!

5. Google advertising promotion, how to position Google display ads?

6. Google advertising promotion: How to improve keyword rankings?