5 tips for Facebook advertisers to increase ROI!

There is no doubt that Facebook has a lot to offer your business, and if you know the right Facebook advertising tips, it can definitely help your business grow. But you can’t just post something on your Facebook page and expect good results. If you want to get a higher return on investment from your marketing efforts, you need to publish quality content consistently.

The key to success is: don’t rely on organic reach from Facebook News Feed. Because as Facebook continues to prioritize ad content, organic ad reach may decline (which means less engagement for brands).

Facebook has become so huge over the years that the best way to make your content stand out is to get in front of your audience through targeted ads. Ask other marketing experts for Facebook advertising tips. By utilizing the right Facebook advertising techniques, you can do better than marketers who only focus on “free” social media strategies and outdated methods.

According to the Social State of Social report released by Buffer, 94% of businesses (both large and small) choose to advertise on Facebook, with a large number of them focusing on increasing their social media advertising budgets in the next few years.

Are Facebook ads effective?

If you look closely, you’ll see that each major social network (like Twitter and LinkedIn) has its own native advertising system. However, none of them can deliver the kind of results that Facebook can.

This is because Facebook:

.Provide powerful features for advertisers who want to get the best returns;

.Having advanced tools to target the right audience;

. Gain a detailed understanding of effective and ineffective ads, and be able to better improve them;

. has a huge audience base, and if you look carefully, you will definitely find your niche audience.

This shows that Facebook is here to stay and its advertising system is exactly what your business needs — especially if you’re just starting out. No wonder the number of advertisers on Facebook and those looking for Facebook advertising tips is growing at a rapid pace.

Facebook is a great advertising and exposure platform for brands, but unfortunately, not everyone gets it right. If you don’t do your homework on Facebook advertising to learn more Facebook advertising tips, you might just be blindly burning money.

This usually happens when you act impulsively rather than taking a careful, calculated approach. In short, to get a better return on your investment, you need to have a strategy and use effective Facebook advertising techniques.

Considering Facebook’s growing number of monthly active users, you will need to acquire your target audience, convert them and execute well-performing ads.

Let’s take a look at 5 simple Facebook advertising tips to help you get the most out of your investment.

1. Target the right audience

A mistake many new Facebook advertisers make is that they try to reach as many people as possible with their ads. While this isn’t entirely wrong, it’s also not the right approach and doing so will reduce your chances of success with Facebook ads.

Remember, every ad you create and run on Facebook has a purpose. This goal should align with the core values ​​of your target audience. Therefore, if you target everyone, the purpose of the ad will be defeated. So, your focus should be on reaching the right audience rather than expanding your reach to a large number of people.

Why do you need to target your ads to a group of people who have a strong connection with your brand? Here are 3 strong reasons:

1) You need to make your content resonate with an audience that is not only interested in your brand, but also willing to share it with others;

2) You need to reach out to people who are naturally curious about your type of business and want to learn more;

3) You need to connect with a relevant audience who is highly receptive and welcoming to your message.

You can target the right audience and share tailored messages with them by:

Understand which platforms are attractive to them and are used frequently ;

.Understand how they talk and what language or tone they prefer;

Understand what kind of content appeals to them most and how they engage with it;

.Understand their general preferences, likes and dislikes, etc.

You can use Facebook’s Audience Insights feature to gain a deeper and clearer understanding of your target users and why they do what they do. It allows you to listen to your audience while letting you drill down to the smallest details.

2. Correct login page

Using an appropriate, well-structured landing page can help you achieve your marketing goals. That’s why you need to use a targeted landing page to grab your visitor’s attention and convert them into a lead or customer.

Whether it’s getting people to sign up for your webinar, or getting them to download a free eBook, or just buy your new software tool, it all depends on where they are and how you treat them.

The more effective the copywriting and design of the login interface, the higher the conversion rate of the ad.

Here’s how to make your Facebook ad landing page more effective at converting visitors:

1) Know your audience

When it comes to landing page copywriting, it can be hard to decide between the long version and the short version. But if you know what you want to achieve with your Facebook ads, it’s not that difficult. In other words, your conversion goals almost always determine the length of your landing page copy.

For example, if you’re just trying to generate a lead or get a visitor’s email address, then short copy makes sense. But when you have a larger goal to achieve, like building trust with your audience or actually selling them a product or service, then your copy should be longer and have more compelling details and social proof.

Finally, you need to focus on page bounce rates and conversions. In other words, you should make your copy interesting and relevant enough so that people will spend time browsing it. How long they stay on your page is definitely a metric you should take into account, especially if you want to see better long-term results for your ads.

2) Improve visual effects

Quality, relevant visual elements add to the overall flow of the landing page, making the content easy to scan and consume. This means you’ll have lower bounce rates and better conversion rates.

Visuals can influence visitors’ emotions and make them take action without having to add copy. For example, the color you choose for your action button can affect your page's conversion rate.

3) Don’t distract your visitors

Your landing page should simplify the content of your Facebook ad, not complicate it. This means you should avoid any distracting elements that clutter the page, such as unnecessary navigation links or social icons that drive people away from the page. If something doesn’t contribute to the overall goal, it should be avoided at all costs.

However, this doesn’t mean you shouldn’t add elements that help build trust and credibility. While a login page should not have navigation links, it can have a link to your privacy policy, which helps visitors make a decision.

You also need to make sure that the login page is fully responsive. You can't assume that all users will reach your login page via a desktop. Don’t wait until people visit your login page on their mobile phones and are disappointed that the page doesn’t render correctly. This will undoubtedly cost you money. So, always test your page on all devices first.

3. Use images

Facebook ads are different from the ads you see on the internet or other social media sites. When you run an ad on Facebook, not only do you need to use the right copy, you also need an image to help your ad stand out. Using the wrong image can turn off your potential audience, and worse still, it can even drag down your rankings.

In order for your Facebook ads to be successful, you need to have all the elements in place, especially the images that are relevant to your ad. All the testing and tweaking you’ve done on your ad copy won’t have any impact if your ad isn’t viewable simply because of a bad image.

So, how can you make images bring positive effects to your advertising?

1) Use text creatively

While Facebook no longer rejects ads based on the amount of text an image contains, text still matters. Depending on the text you add to your picture, Facebook will give you a low, medium, or high rating.

But you still need to remember that Facebook likes or prefers ad images that contain little or no text. So, if you want to use text in your ad images, you need to get creative.

The best way to determine how much text you should include in your ad image is to test a few different versions of your ad image. This will give you a better idea of ​​what works and what doesn’t.

2) Avoid randomly selecting stock images

While there’s no harm in using Facebook stock images in your Facebook ads, if you’re going to use a stock image, make sure it’s highly relevant to your ad message. You can’t just pick something that looks appealing but has no connection to the ad copy. The image needs to stand out and at the same time, it has to be unique to your brand. Whatever you choose, test a few stock images to determine which gets the most conversions.

If you have enough time and money, you can take your own pictures, which will be much better than the stock image options that Facebook provides from its library.

3) Maintain consistency

Make sure the image you choose for your ad looks consistent throughout your ad copy and landing page. The image must align with the overall message you are sending to your customers. It should help them connect with your ad on an emotional level.

For example, if you’re running a Facebook News Feed ad for your e-commerce store, you could use an image that reflects the experience your visitors have once they enter your website. Additionally, the images and copy you use on your homepage should match your ad creative so that there isn’t any cognitive dissonance for your visitors.

4) Continuous testing

No matter how well your Facebook ads perform, you’ll need to continually test different versions of your ads to find the ones that convert better.

Don’t make the mistake of basing your ads on recommendations from other Facebook advertisers, because what may work for them may not work for you, and vice versa.

You’ll need to test this yourself to see what type of ads work for your business. It’s important to conduct extensive testing by setting aside a testing budget so that you can compare multiple ad variations to find out which works best for you. Only after you are sure that an ad is giving you positive results should you invest further. Until then, it is recommended that you stay in the testing phase.

4. Use video ads

Facebook takes video ads very seriously, so you need to focus on video news feed ads.

Although Facebook’s organic reach is declining, videos have a special place in its news feed. This means that by leveraging video, you can experience better organic reach and higher engagement rates compared to other types of content.

Facebook’s reasoning about video content is simple: users are watching more video than ever before, 100 million hours a day!

When it comes to social advertising, Facebook videos are not only budget-friendly but also have a wider reach. Facebook knows this, which is why they encourage advertisers to use video ads.

When it comes to creating video ads that get a good return on investment, you can’t just follow the examples of videos you find on YouTube or Vimeo. Video ads on Facebook must be structured keeping in mind your target audience and the content they will find engaging in this specific social context.

Let’s look at what you can do to make sure your Facebook video ads are structured correctly:

1) Your video ads on Facebook need to be interesting. It must catch the viewer’s eye within 3-4 seconds to make an impact. Why? Because Facebook’s news feed is so crowded and users have so many other options, you need to make sure your video ad is interesting enough to keep them scrolling.

2) Although adding sound to video ads is recommended, it is not mandatory. Instead, it’s more effective to focus on creating silent videos, since most Facebook users watch videos in silent mode by default. If the video is interesting enough, they tend to turn up the volume.

3) Test different versions of your video ads to find out which one engages your audience the most. Testing each variation will give you room to tweak and improve your ads to get better results.

Facebook video ads have huge potential for businesses of all sizes. They can help you increase your return on investment while building stronger relationships with your target audience.

5. Build the right sales funnel

Selling on Facebook isn’t limited to an elite few or brands with deep pockets. Your business can actually sell on Facebook too with organic content, paid ads, and some Facebook ads. Selling on Facebook is more effective when you build a sales funnel to help you reach your goals.

Facebook ads work really well for this because you can target potential buyers at all stages of the sales funnel. Although Facebook is used to attract users, it can also be used to generate a large number of sales with the help of powerful channels.

Sales funnels tend to fill in the gaps and educate users to take action by creating demand. It allows users to understand their own pain points and how your product or service will solve them. In short, Facebook’s sales funnel will help you take a different path, and it’s one of those Facebook advertising techniques that has stood the test of time.

When building a sales funnel, you can create different types of ads that target all types of users. Here are two basic steps you need to take to start creating a sales funnel on Facebook.

(1) Build your brand awareness with the help of organic posting, relevant Facebook ads, and referral campaigns. This is the first and most subtle step in getting users into your sales funnel.

(2) Once your target audience understands your product or service, they enter the consideration stage and you need to tell them why they should invest in your brand. At this stage, you provide enough evidence to help users move to the next stage. Be sure to address their pain points, while also being mindful of any objections they may have. For example, responding to comments on your Facebook ads is a great way to do this.

Related reading:

1. Introduction to Facebook advertising promotion

2. Facebook advertising promotion display style

Author: Hugo.com APP

Source: Hugo.com APP