Don’t know how to start advertising on Weibo Fans Channel? Here are some high-quality O2O cases in wedding photography, life services, and education for your reference!

How to direct online traffic to offline and how to accurately find customers with purchasing needs are common difficulties for all O2O merchants. Today I will share how O2O merchants in the three industries of wedding photography, life services, and education use materials and copywriting to guide offline conversions .

Wedding Photography

Material form: Big Card

Material Analysis:

The activity is neat and concise, and it stimulates customers to click through the activity.

Material form: Nine Palaces

Material Analysis:

A similar format is used a lot by wedding clients, and combined with large pictures, it makes people want to click.

Material form: Nine Palaces

Material Analysis:

Perfect wedding photo trip! Enjoy the VV IP treatment throughout the process, quote customer comments, share customer feelings, improve authenticity, appropriateness, and increase trust.

Material form: Big Card

Material Analysis:

Wedding photography category, free lottery, plus high-speed, in addition, there is a Weibo matrix, daily updates and interactions are much better than all advertisements.

Material form: Nine Palaces

Material Analysis:

Wedding photography category, combined with IPHONE X lucky draw, nine-square grid animated picture, set as the phone cover, click to each different place of travel photography points, forwarding the lucky draw brings interaction, clicks bring conversion.

educate

Material form: Big Card

Material Analysis:

The materials for children are designed with very eye-catching pictures and are delivered in cartoon form to attract attention.

Material form: Big Card

Material Analysis:

In order to seize the popularity of the topic of Xue Zhiqian's reunion, Pinsu created a six-square grid of pictures, guiding the audience to click on the large picture to increase the click-through rate .

Material form: Big Card

Material Analysis:

Comic characters are vivid

Lifestyle Services

Material type: Big Card

Material Analysis:

The long article directly hits the audience's pain points, approaches the problem by solving it, and finally leads to the purchasing path.

Material form: Nine Palaces

Material Analysis:

The before-and-after comparison photos are authentic and reliable, and the private message jump link is convenient for direct communication of services.

Material type: Big Card

Material Analysis:

The copywriting is combined with the brand speed, pretending to be a clickable and readable body-shaping secret to increase audience interaction.

Material type: Big Card

Material Analysis:

Short and direct copy directly hits the audience's pain points, approaches the problem in a problem-solving manner, and enhances the audience's desire to click.

Material form: Blog post + interactive guidance

Material Analysis:

Interesting interactions guide customers to leave messages, and then customers respond to convert them into customer information.

Material form: Nine Palaces

Material Analysis:

The before-and-after comparison photos are authentic and reliable, and the link can directly jump to the dialogue window for direct communication services.

Material form: Nine Palaces

Material Analysis:

Local advertising is precisely targeted, and the low price of 18 yuan for acne removal attracts users.

Material form: Video

Material Analysis:

Regional placement, attractive special price of 15 yuan, promised effect, and intuitive video performance.