A quick start course for live e-commerce with zero basics: analysis of live streaming platform gameplay, team building, and the entire process of bringing goods.

A quick start course for live e-commerce with zero basics: analysis of live streaming platform gameplay, team building, and the entire process of bringing goods.

Part 1 Analysis of live e-commerce trends and gameplay

1. Quick Start: The Past and Present of Live E-commerce

2. Why do 90% of companies and individuals fail to do live streaming well?

3. Advantages, disadvantages and opportunities of the three major live streaming e-commerce platforms: Taobao, Douyin and Kuaishou 4. What are the user portraits and consumption preferences of the three major e-commerce platforms?

5.3 What are the mainstream monetization methods of major e-commerce platforms?

6. Choose the platform that best suits you and conduct live streaming sales according to your own situation

Part 2 How to build a professional and efficient live broadcast team

1. Detailed explanation of team member capability requirements How do you choose a live streamer? What capabilities does a live streamer have to help you sell goods?

What qualities does a host assistant need?

2. What should be paid attention to when building a live e-commerce team and configuring a self-built live team?

How to avoid the various problems caused by anchors leaving their jobs after becoming popular?

How to rent a suitable anchor to help you sell goods?

How to examine the anchor’s real sales performance?

How to recruit and train a live broadcast team?

How to configure different live broadcast teams according to the needs of your company?

3. How do the standard procedures of the live broadcast team and the SOP for assessment and division of labor/the SOP for work plan/the SOP for training newcomers help the anchors improve their abilities?

How to find a matching learning account?

Part 3 Necessary prerequisites for live streaming sales

1.4 Steps to Create an Account that is Good for Selling Products Positioning Logic of Account Maintenance - Account Maintenance Rules Fan Increase Positioning Method VS Selling Products Positioning Method 6 Popular Selling Fields and 5 Popular Content Forms How to Verify Whether the Positioning Direction is Successful?

2. Use account decoration to accurately highlight positioning. What are the benefits of account decoration?

3 steps to decorate your account 3. The 2 most effective ways to maintain good fan relationships How many fans do you need before you start selling products?

How to keep fans active: Build user loyalty in 3 steps: active content, active behavior, and active group chat

Part 4: 4 preparations before live streaming

1. Rules for selecting and grouping products in live broadcast rooms. 4 rules for selecting products in live broadcasts. N methodologies for category planning. How to match products in live broadcast rooms?

How to sort the products in the live broadcast room?

2. Preparation of the “people” and “venue” in the live broadcast room

3. Live broadcast script templates used by influencers with millions of fans. Live broadcast overall plan planning. Product scripts, product selling point scripts, on-site execution division of labor table, major pre-live warm-up strategies

4. 4 Methods for the Cover Title of a Hot Product Cover and Title Directly Determine the Click-Through Rate How to Extract Keywords How to Combine Titles and Covers 4 Techniques for Making

Part 5 Two traffic rules for popular live broadcast rooms

1. Two major warm-up channels before live broadcast

2. Promotion strategy for preheating short video promotion on live streaming platform Four steps for preheating short video promotion Skills for purchasing and promoting new accounts

3. How to increase traffic with the help of platform traffic during live broadcast?

How to set the live broadcast promotion operation process and live broadcast promotion strategy?

4. How to use a reasonable broadcast rhythm to increase the popularity of the live broadcast room?

Part 6 Practical Guide to Live Selling and Reviewing

1. Four types of words commonly used in live broadcast rooms. Four types of live broadcast content. How to make product explanations more attractive?

2. Analysis of the live streaming sales process: 8 complete and efficient live streaming sales process modules and 7 steps to complete a live streaming transaction

3. How to improve user repurchase rate through post-live service and data analysis?

Core evaluation indicators for reviewing new live broadcast rooms Core evaluation indicators for reviewing mature live broadcasts Core indicators for reviewing live broadcasts Live broadcast review table example: Live broadcast data review table

Part 7 Live streaming methodology and live streaming sales skills for newcomers

1. A complete set of methodology for selling goods through live streaming

2. Live streaming methodology for popular categories Live streaming methodology for education category Live streaming methodology for food category Live streaming methodology for department store category

3. Tips for new live streaming sales. Why is it difficult for anchors to sell goods at the beginning? How can talented anchors transform into selling goods?

Part 8 The necessary mentality for live streaming sales

N strategies for new live broadcasters with 0 fans to sell goods in bulk: cooperation with external anchors

1. What is live streaming?

2. To be successful in the charts, you must know these two things

3. Five steps to improve your success rate in ranking

Part 9 Anchor growth path and live broadcast room precautions

1. How can a novice anchor grow into a sales expert?

2. 8 major problems and 6 major minefields in the live broadcast room

Part 10 New track of live e-commerce-strategy on monetization of private traffic live streaming

1. Advantages and monetization models of private domain live streaming

2. How to use private domain + live broadcast to easily increase fans and realize monetization?

3. Analysis of successful cases of private domain live streaming