Why did the A4 waist become popular overnight?

Spring is here, everything is reviving, and the grass is about to sprout...

Girls and boys should also start to wear less and less, so that showing off muscles and waist will become natural.

On March 15, in addition to people's concern about which brands were exposed, the A4 waist became popular!

What is A4 waist?

The highly-anticipated Baidu Encyclopedia gives the standard answer:

A waist that is narrower than an A4 paper is called an A4 waist, and the A4 waist will become the ultimate standard for measuring beauties.

At 8:51 am on March 15, 2016, actress Zhang Li posted a picture on Weibo.

This trend is so rapid that it has the power to directly trigger a global epidemic.

Afterwards, we saw celebrities, experts, and grassroots people all showing off their waists. For a while, the A4 paper market became popular across the country. I guess those who sell office supplies now don’t know what happened?

Let’s see how popular it is:

@Yuan Shanshan

@Guo Jingfei

@Wang Likun

@Monica

@张雪迎Sophie

@Chow Lai Ki nk

@Astro12-girls

Well-known American Chinese talk show comedian Joe Wong @黄西Joe_Wong

Rage Comics Editor @王尼马

In addition to celebrities, many netizens have participated:

Topics like this require the participation of media, companies and institutions.

There are many topics related to A4 waist on Sina Weibo. Currently, the most popular ones are #A4 waist is becoming popular# participated by Zhang Li and #I have A4 waist# participated by stars such as Yuan Shanshan. As of 22:00 on March 16, the former has been read over 100 million times, and the other has been read over 70 million times.

It’s such a hot topic that many people want to get involved, but once they lift the cloak, they really can’t bring themselves to do it!

Spring has just begun and everyone is already thinking about summer. For the sake of beauty, girls can really do anything! I just saw a hot search term on Weibo: “B5 waist”. Isn’t this a life-threatening term? These new words are not coined casually. How many people must have lost sleep because of what you said?

From touching the belly button with the back of the hand to touching the chest with the back of the hand, to clamping a coin between the collarbone, and then to this A4 waist, she really works hard.

Many of the companies that are taking advantage of the trend this time have not yet reacted. Weibo Fitness and Walmart have simply taken advantage of the hot topic. It is expected that starting from March 17, many food-related companies will play the "touching the belly button with the back of the hand" joke, such as "Sorry, it's us XX that made your waist no longer A4". Things related to fitness and sports are easier to combine.

A4 waist is popular, there are several reasons:

• Star Effect
• Expert participation
• Media boost
• Institutional leverage
• Hitting the user's heart: consistent with the smile challenge and touching the belly button with the back of the hand
• For some people, it is an impossible task

Regarding the hot topic of "touching the belly button with the back hand", I have written an article "The "disease" of brand leverage marketing caused by not being able to touch the belly button with the back hand". Here are two leverage pictures for everyone to review:

Here are some suggestions for businesses:

1. Combine the topic

Everyone should follow the topics on Weibo, such as the two topics mentioned above #A4 waist is becoming popular#, #I have an A4 waist#, as well as #A4 waist competition#, #I am an A4 waist#, etc., but the reading rates of the latter are still relatively low.

In addition to simply adding two hashtags on Weibo, what is more important is what activities and products are there in conjunction with A4 waist?

• Fitness center: Should we hold an A4 waist competition? Or you can set up a preferential card application event, where if you buy an A4 size card on site, you can get an instant discount, etc.
• Sports products: If you are in the sportswear business, then product placement is a natural thing. Look at the picture of celebrity Zhang Li, isn’t that the best advertisement for Nike? And the clothes worn by several other celebrities, can’t you just organize a talent show? Or if you are making sports bracelets or smart devices, the idea is the same.

2. Choose KOL

When combining hot topics, the role of KOL (opinion leaders) cannot be ignored, especially for hot topics with a strong sense of participation. If KOLs participate in the topics organized by your brand, use your products, and then cooperate with this hot topic, you can get twice the result with half the effort!

3. Social scenes

For hot topics that are highly participatory, you should consider the integration of social scenarios. For example, if you are a restaurant and hold an event, when guests show off their A4 waists after dinner and take a selfie and @ your account, you can give them coupons!

4. Integrate resources

There are many platforms that are easy to attract participation if you like to show off. Weibo is topical and participatory. WeChat Moments and WeChat groups also have a great sense of participation. There are also various short video and photo applications, such as in, nice, and Miaopai. Find different groups and combine the characteristics of different platforms to create creativity.

A4 waist is a pursuit!

A4 waist is a dream!

A4 waist is a positive energy!

Those motivational people, your behavior has inspired so many people who are getting fat or are already fat. After seeing your behavior, they have two choices: one is to make up their mind to lose weight tomorrow, and the other is to decisively turn off their mobile phones and computers and pretend nothing happened.

The A4 waist became popular on an Honesty Day.

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This article was compiled and published by (APP Top Promotion) by @魏家东. Reprinting this article requires the consent of Top Promotion , and please attach the link to this article!