How to make your product a TikTok celebrity?

Many foreign trade advertisers say that they want to market overseas, make overseas video TikTok ads , and make money through TikTok ads!

The ultimate goal of creating content and placing advertisements on TikTok is to make money. There are many ways for us to make money. One is to place TikTok ads, and another is to make our products become influencers on TikTok!

1. TikTok Advertising

It is TikTok's information flow advertising. The advertisement is displayed when users are watching videos on TikTok. The advertisement has the word "Advertisement" and a "little blue bar". This "little blue bar" is the display of the advertiser's promotional link, and there will be guiding text in the "little blue bar". Common text content is to learn more, download and register, and buy now.

(PS: Users can directly enter the advertiser's promotional link by clicking on any content in the ad position. The advertiser's promotional link can support jumping to the company's official website, overseas e-commerce platforms, and customized ad landing pages are also possible.)

The initial investment price for TikTok's information flow advertising is US$1,000. After the advertising plan and advertising creativity are prepared, the advertisement can be launched online. TikTok advertising can choose to be charged in real time based on clicks/exposures. The subsequent advertising costs will be directly deducted from the US$1,000 in real time. When advertisers want to know the specific advertising effects, advertising costs, etc., they can find the answer by viewing the advertising data report!

2. Make your product a TikTok celebrity

Before becoming an internet celebrity, advertisers need to register a TikTok account in advance, upload an avatar, and complete the content of their personal description. In the process of improving product information, avatars and descriptions should be more relevant to the product, and our content descriptions should start with the first person "I" or the third person "he, she, and it".

Before we make a product an Internet celebrity, we need to have a "personality", such as who is it? What can he/she do? What problems can TA help us solve, etc. After having an accurate "personality", all our video content needs to revolve around the "personality".

We can attract more users to our products through product self-introduction, product functions and uses, interaction between products and users, and small stories between products and users. Everything we do is to achieve the goal of making money, so our video content must effectively convey product beliefs, advantages, etc. When creating content, we can add some sound effects and post-processing to give users a good video viewing experience!

In order to make our product a successful internet celebrity, we need to provide high-quality video content. In order to speed up the process of becoming an internet celebrity, we can also cooperate with internet celebrities. After we make our product an internet celebrity, we can also cooperate with peers to conduct partial traffic diversion, etc. But under this premise, our product itself has become an Internet celebrity and has a high-quality fan base!

First, publish more content.

Unless you are lucky enough to shoot a popular video at the beginning and maintain the popularity for a long time, it takes time and effort to accumulate popularity on TikTok.

You might as well make a schedule for yourself and publish video content regularly to ensure that your account has a stable traffic.

Second, find the "selling point".

If you want to become an Internet celebrity, you need to find a selling point that makes your videos unique. It is worth reminding that generally the more niche the video content is, the better. Once the content direction is determined, you must persevere. Don't teach fans how to put on makeup today and show them how to repair a TV tomorrow.

Third, produce high-quality videos.

You don't have to go to film school to become famous, but if you want to become an Internet celebrity, you should post some high-quality videos. Just imagine, if the videos posted by others are of low quality, would you still pay attention to them? Although you don’t have to break the bank to buy photography equipment, you should at least have a mobile phone tripod. The price of these equipment usually ranges from 5 to 8 US dollars, and it is recommended to carefully study the related operations of video synthesis.

Fourth, link your social media accounts.

Connect all your social media accounts to increase your chances of becoming famous. It could even be said that the more social media platforms you use, the more likely you are to have good luck. The more fans follow your platform, the greater the exposure of your videos and the more viewers they will have. Of course, for the sake of personal privacy, you can create a "vest" account and protect your private Instagram account. In addition, if you have enough fans, you can create a Facebook page and set your personal account to private.

Fifth, follow and like each other.

Interaction with fans is crucial. You’d be thrilled if your favorite blogger or celebrity retweeted your tweet or liked your Instagram post. So don't leave anyone out. If someone comments on your post or video, reply with a like.

Of course, some negative reviews may be meaningful and can help you improve your content. If you want to be a public figure, you can't expect everyone to like your work. Some people may send comments or messages that harass you, and some messages may be creepy or even insulting. In this case, you need to identify, report and delete the malicious remarks yourself.

You can also interact with other creators on TikTok and see what's great about them.

Sixth, do your homework.

On any social media platform, capturing current buzz is key to a successful video. We recommend that you keep an eye on hot topics and learn about current hot topics and the latest trends in the "Discover" section. This seems to contradict "finding the 'selling point'", but you can actually add a tag to the video to increase the chances of users finding it, and the video content doesn't necessarily have to be related to the tagged topic. Although this may not be a very legitimate thing to do, the more relevant your content is, the better it will resonate with your audience.