Creative formulas and ideas for advertising in the medical beauty industry!

Sponsors have started a war to grab market share, and it’s time for us to frantically output creative materials!

If you want to help sponsors grab high-quality traffic, you need not only enough creative ideas, but also new ones! Therefore, it is crucial to accumulate creative materials on a daily basis!

Not prepared in advance? Don’t worry, come and see my collection!

In this issue, let’s take a look at the latest creative styles in the medical beauty industry . (Note: All pictures in this article are from Information Flow Radar)

Medical beauty advertising creativity hot list

No.1 Boot test class

Title copy: Want to know if your face shape is popular with the opposite sex? Get a free face report

Title copy: Test your appearance and how much you can score

Creative highlights: The beautiful image attracts attention, the questions arouse curiosity, and attract users to click to participate in the test.

No.2 Answering questions

Title copy: How much impact do double eyelids have on appearance? Look at them….

Title copy: What is the difference between silicone prosthesis and expanded polytetrafluoroethylene prosthesis for minimally invasive nose surgery?

Title copy: Orthodontics = plastic surgery? These 3 situations will cause great changes in dental correction

Creative highlights: Answers to users' frequently asked questions demonstrate authority and professionalism, attracting users to learn more details and thus guiding them to convert.

No.3 Star Effect

Title copy: Evidence of plastic surgery of 5 popular female stars, the part they dare to show off is actually here

Title copy: Is the hyaluronic acid that Korean stars love to use really that good? Seeing the changes after using it, I have to admit it!

Creative highlights: Imitating entertainment news, fitting the interests of the target audience, and using curiosity and celebrity effect to stimulate clicks.

No.4 Popular Science Data

Creative highlights: The popular science data display is eye-catching, the comic materials are vivid, and the visual experience is better than real-life case diagrams.

No.5 Imitation charity

Title copy: [Region] Attention citizens: From now on, patients with missing teeth can apply for registration and enjoy free dental implants!

Title copy: [Region] Mobilization for missing teeth: People with missing teeth can apply for dental implants for free!

Title copy: Guangzhou Dental Implant Charity Event: From now on, patients with missing teeth can sign up to apply for free dental implants!

Creative highlights: The pictures imitate official posters, highlighting public welfare and benefiting the people, and emphasizing free or subsidized services. Dental implants and vision correction are the most commonly used.

No.6 Quotation Testing

Title copy: Must read before dental implants: How much does a dental implant suitable for you cost? Get a quote in one minute.

Title copy: Don’t be cheated again, don’t waste money on dental implants, get a quote online, and get a free oral examination

Creative highlights: Using quotation inquiries can attract high-intent customers, and the accompanying pictures simulate paper questionnaire reports and online inquiry platforms to enhance authenticity.

No.7 Comic Hard Advertising

Title copy: Good news: [Region] There is a new policy on dental implants, and elderly people with missing teeth can enjoy these discounts!

Title copy: New information: Find citizens with missing teeth in [region] and receive free dental implant subsidies.

Creative highlights: The copywriting style of message notifications weakens the advertising effect and is more easily accepted by users, and comic materials can avoid the risk of prohibition.

Tips:

Using a solid color or a simple texture as the background in the material can better reduce the interference on users' acquisition of information.

· Highlight the benefits and pain points when presenting the copy, further reducing the reading burden on users.

Medical beauty advertising landing page hot list

No.1 Soft News

Creative highlights: Soft articles that simulate users sharing their acne removal experiences are more authentic, can resonate with users, and can attract users to add followers and consult, with great conversion effects.

No.2 Interactive Test

Creative highlights: The endless test questions are the favorite of users. The 30-second test is low-cost and fast, with high user participation. In the process of answering questions, users can further deepen their understanding of their symptoms, and ultimately the test results will guide users to obtain solutions, which naturally increases their desire to act.

No.3 Customer Case

Creative highlights: Detailed customer case information greatly improves authenticity, enhances user trust, weakens symptom pictures, and strengthens postoperative effect pictures. It not only greatly improves the aesthetics of the picture, but also reduces the risk of rejection.

No.4 Consulting

Creative highlights: Online consultation can quickly answer users’ questions, increase their sense of trust, and allow them to experience customers’ professionalism and efficient service in advance.

at last:

Let us review the 7 new ways of playing in the medical beauty industry. How should we match them in actual application?

01

Guided testing | Can be used for cosmetic surgery, orthodontics and other businesses + landing page matching: interactive testing

02

Answer questions | General for all industries + landing page combination: Consulting

03

Star Effect | Applicable to plastic surgery, skin care and beauty + Landing page matching: soft article information

04

Popular Science Data | Universal for All Industries + Landing Page Matching: Customer Case Studies

05

Imitation charity | Universal for all industries + landing page matching: consulting

06

Quotation test | General for all industries + landing page combination: interactive test

07

Comic hard advertising | Applicable to dental implants, various cosmetic surgery businesses + landing page matching: consulting

After reading this recipe, you no longer have to worry about running out of creative ideas. Outputting materials is so easy!

Author: Li Ting

Source: Feed Creative Camp