Tieling SEO Training: 2020 SEO Knowledge Assessment Interview Questions (with SEO Answers)

1. SEO knowledge assessment interview multiple choice questions (2 points per question, 14 points in total)

1. The steps before indexing in the search engine workflow are (A, B)

A. Capture B. Filter C. Output results D. Save snapshot

2. Which of the following are second-level domain names (A, C, D)

A、www.xx.net B、xx.com C、bbs.xx.com D、bbs.xx.com.cn

3. When logging into FTP, which of the following options are definitely not needed (A, B)

A. Mysql database account B. Website backend password C. FTP account D. Server IP

4. What suffix does the IIS log file usually have (A, D)

A、.txt B、.html C、.xml D、.log

5. What is the format of the site map written for search engine spiders? (A, C)

A、XML B、HTML C、TXT D、HTACCESS

6.H1 tag is (A,B)

A. HTML tag B. Title tag C. Weight tag D. Keyword tag

7. Among the following URLs, the ones with dynamic path features are (A, D)

A. http://www.xx.com/?p=473

B. http://www.xx.com/yunyong4.html

C. http://www.xx.com/yingxiao

D. http://www.xxx.com/index.php

2. SEO knowledge assessment interview multiple-choice questions (1 point for each question, 42 points in total)

1. How can we see the spider's crawling of the website? (A)

A. IIS log B. ROBOTS protocol C. Baidu statistics D. CNZZ statistics

2. When address A redirects to address B with a 301, the HTTP status code for accessing address B is (B)

A、301 B、200 C、503 D、404

3. If a website with a good ranking has any of the following phenomena, it is considered to be plucked (C)

A. Included, ranked outside the top 100B. Not included, ranking unchanged

C. No content is included and rankings are all down. D. The homepage is no longer included.

4. Which of the following factors has no direct relationship with the PR value of page A? (D)

A. Backlinks B. Content quality C. 301 redirects D. Domain age

5. When searching for a keyword in Baidu, several related searches are usually displayed (C)

A. 10B. 8C. 9D. 20

6. Which of the following is not a meta tag or meta tag attribute (C)

A、keywords B、description C、title D、meta

7. The time displayed by Baidu snapshot must be (A)

A. Time of index creationB. Time of index releaseC. Time of article publicationD. Time of spider crawling

8. Regarding Baidu snapshot, the correct statement is (D)

A. The faster the snapshot is updated, the better the ranking. B. If the snapshot regresses, it must be a demotion.

C. The snapshot must have been K-ed out if it regressed. D. The snapshot is updated every day, and the spider must crawl every day.

9. When you click a dead link, the HTTP status code returned is usually (D)

A、500 B、301 C、200 D、404

10. The correct description of robots is (A)

A. Used to specify the crawling range of the spider on your website

B. Disable snapshot generationC. Declare keywordsD. Is an HTML tag

11. On a webpage with a picture, when you put the mouse on the picture, the text that appears is which attribute of the picture (D)

A、alt B、img C、src D、title

12. Which of the following methods is the most accurate in finding website external links? (C)

A. domain B. Aizhan.com C. Baidu Webmaster Platform D. Baidu Statistics

13. Which of the following websites would have the greatest value in exchanging friendly links? (C)

A. Domain name with long ageB. Snapshot updated on the same dayC. High weight and good rankingD. Many external links

14. In the Disallow: command in the robots.txt file, the correct way to prohibit the inclusion of dynamic pages is (C)

A、/*?$ B、/? C、/*?* D、/$?$

15. In Baidu web search results, the small icon in front of the title in the search results is (B)

A、banner B、ico C、gif D、jpg

16. The site and domain instructions are (C)

A. Check the inclusion and effective external links B. Check the weight and effective external links

C. Check the included and related domains D. Check the related domains and external links

17. In robots.txt, the $ symbol matches (B)

A. Start character B. End character C. Any character D. English character

18. In the following situations, if you search your website address on Baidu, you will definitely not find your website (D)

A. There are no external links. The homepage is included but the internal pages are not.

B. No external links, the homepage and internal pages are included, and the keywords are not ranked

C. Posted many external links, included internal pages, but not the homepage

D. I posted a lot of external links, but none of the homepage or internal pages were included.

19. What kind of websites does Baidu think are more valuable to crawl and include? (A)

A. Create high-quality content B. Update quickly

C. Simple website structure D. Many friendly links

20. Which of the following page elements cannot be identified by search engines (A)

(1) Image (2) JS (3) Flash (4) Plain text

A、123 B、124 C、234 D、1234

21.a label is (A)

A. Hyperlink tag B. Space tag C. Line break tag D. Bold tag

22. Which of the following factors has the least impact on keyword ranking? (D)

A. Matching B. Relevance C. Spam backlinks D. Domain age

23.Where should robots.txt be placed (A)

A. Site root directory B. Template directory C. a directory D. log directory

24.The function of the nofollow attribute is (D)

A. Prohibit the inclusion of this pageB. Prohibit the inclusion of specific content of this pageC. Increase weightD. Do not pass on weight

25. Regarding Baidu keyword ranking, which of the following statements is most accurate (D)

A. The more included, the better the ranking. B. The faster the snapshot, the better the ranking. C. The higher the PR, the better the ranking. D. The higher the weight, the better the ranking.

26. The role of anchor text external links does not include (D)

A. Improve weight B. Promote the website C. Improve PR value D. Improve originality

27. What does HTTP status code 503 mean? (D)

A. The page does not exist B. Temporary redirection C. Permanent redirection D. The page is temporarily inaccessible

28. For a web page to be ranked, it must first be found by the search engine (A)

A. Included B. Considered to be original article C. Detected that the page has a large number of backlinks D. Detected that the page has no flash

29. The help that SEO provides to Taobao merchants in operating their Taobao stores does not include (D)

A. Increase traffic B. Increase transaction volume C. Increase revenue D. Users recognize your product

30. The incorrect description of <meta content="" name="description"/> is (D)

A. It is the description of the page. B. It is in the <head> area. C. It has no effect on the inclusion. D. It has no effect on the ranking.

31. Use nslookup command to reverse the IP address (B)

A. Intercept traffic B. Identify real and fake spiders C. Do 301 redirect D. Do 302 redirect

32. When a website is maliciously attacked by a large amount of spam, the following practice is incorrect (D)

A. Delete related junk pages promptly and handle them as 404

B. Create a broken link sitemap that meets the requirements

C. Log in to Baidu Webmaster Platform and enter the broken link submission tool to submit the broken link sitemap

D. Immediately block spider crawling of the entire site

33.What kind of websites is wordpress usually used for? (B)

A. Forum B. Blog C. Mall D. Movie website

34. I want to build a website mainly for car rental services in Shenzhen. Which keyword will I generally choose as the core keyword (B)

A. Car rental B. Car rental in Shenzhen C. Car rental in Futian District, Shenzhen D. The best car rental company in Shenzhen

35. Which of the following is not a Baidu advanced search command (C)

A、inurl B、intitle C、inimg D、domain

36. The incorrect description of Baidu Spider's work is (C)

A. Download page B. Store page C. Analyze page D. A and B are correct

37. The title tag of a website is usually written in (A)

A. in the headB. in the metaC. in the bodyD. in the footer

38. The start and end tags of the XML format Sitemap are (A)

A、<urlset></urlset> B、<url></url> C、<loc></loc> D、<add></add>

39. What kind of website is Dreamweaver CMS rarely used to build? (D)

A. Blog B. Company website C. Taobao customer website D. Forum

40. The translation of sem is (D)

A. Baidu biddingB. Baidu promotionC. Search engine optimizationD. Search engine marketing

41. From the perspective of SEO, which of the following is the best web design method? (D)

A. Frame B. flash C. Javascript D. div+css

Note: The answer to this question will not be announced for the time being. If you know the answer, please answer it in the comments and explain the reason. If you answer the question correctly, you will receive a set of Taobao and JD SEO optimization advanced tutorials.

A. Dynamic B. Pseudo-static C. Pure static D. Both B and C are possible

3. Short answer questions for SEO knowledge assessment interview (4 points for each question, 40 points in total)

1. What would you do to get a site's keyword ranking on the homepage?

Currently, the main method to optimize keyword rankings is to rely on external link anchor text connections. However, due to recent changes in Baidu's algorithm, original articles will be ranked higher. Therefore, when answering, we must talk about both aspects. One is to increase the number and quality of external link anchor texts, and the other is to add original articles with target keywords.

2. What is the best way to increase website traffic?

The best way to increase website traffic is to increase the distribution of long-tail words. This method is more popular and direct, and it is effective in the long run. It will not affect the overall traffic due to the ups and downs of the main keyword ranking.

3. How to get a website with a higher PR than yours to exchange friendship links with you

To exchange links with a website with a higher PR than your own, you can use two sites to connect to one site, with an auxiliary site making a one-way connection to the other party and a main site connecting to the other party's homepage. This will make the other party very happy, and the main site will also achieve its purpose. Alternative methods such as relying on personal feelings are not under discussion.

4. What role do in-site links play in SEO?

In-site links allow search engine spiders to access the entire website content more smoothly and in a shorter time, which will increase the speed of inclusion. In addition, the website's internal links will evenly distribute the weight within the site, which is conducive to improving the weight of the internal page website.

5. Does the snapshot of a new website necessarily have a higher weight?

A website with a new snapshot may not necessarily have a high weight, but a website with a high weight generally has a relatively new snapshot. As long as the website snapshot is new, it means that the updating intensity is well controlled, and it is only a matter of time before the weight of such a website increases.

6. Does a website with a high PR necessarily have a good ranking?

A website with a high PR does not necessarily have a good ranking, but most of the internal pages have good rankings. The weight of the internal pages of a website with a high PR is higher than the weight allocated to the internal pages of a website with a low PR, and the ranking is relatively good. The ranking calculation method is very complicated, so a website with a good ranking does not necessarily have a high PR.

7. How do you view the authority of a website?

The higher the weight of a website, the higher the ranking of the long-tail word will be compared with other websites every time the website adds an article. The weight distribution of the friendly links exchanged by high-weight websites with others is also higher than that of low-weight websites. Generally speaking, the weight of websites with continuously growing collections, timely snapshot updates, and good traffic is also good.

8. How long does it take for a website to reach 5,000 IP traffic from a new site?

If there are two editors and the website is for gynecology, it will take one year to reach 5,000 IPs. It is hard to say for other types of websites. For a website like Fanhuan.com, as long as the main keyword ranking is up, it can reach tens of thousands IPs in a few months. Therefore, it depends on the actual content of the website.

9. How to convert visitors into end users

There are many ways to convert visitors into end users, and it also depends on the industry. The medical industry generally guides visitors to the business consultation on the inner pages, allowing them to communicate with online consultants to achieve the purpose of making an appointment. Other types of websites should consider different strategies according to their types. However, any strategy is to work on the inner pages to allow visitors to step by step into the location where you want to achieve your goal.

10. How can we improve the density of keywords on the site without increasing the burden on editors?

The density of keywords within the site can be taken into consideration when designing the website. Distribute some tags with keywords to various positions in the inner page template. When articles are added and generated, the keyword density will naturally reach 2%. In this way, when editors add articles, they do not need to specifically consider the keyword density and can achieve a keyword density of about 3%.

SEO top experts test question: What is the difference between the ranking algorithms of Baidu search engine and Google search engine? (4 points)

What Baidu values ​​most are the originality of the article, the frequency of updates, whether the website theme and keywords are related, the homepage construction, and the anchor text within the site. Google seems to pay more attention to external links and website maps, and Yahoo also attaches great importance to external links and website keywords.

Search engine optimization should focus on website structure, website content, website functions and website services. In website optimization, website structure and website content optimization are the most important.

Features of Baidu search engine:

First: pay attention to the first impression. (High human participation) Rich content, much originality, and high relevance of keywords to content.

Second: sensitive to web page updates. (Web pages have different update frequencies depending on their importance)

Third: Pay attention to the homepage.

Fourth: Pay attention to links with absolute addresses (that is, anchor text within the site)

Fifth: Pay attention to the inclusion date.

Features of Google search engine:
First: high sensitivity and quick response.

Second: Give equal weight to relevance and importance. (One of the characteristics) External links

Third: Fast changes (large number of web page indexes, sensitive to broken links)

Fourth: Pay attention to the text description of the link. (The text description of the link is indexed as a keyword)

Fifth: Pay attention to the description of the Meta tag of the web page.

Everyone asks how to distinguish between static and pseudo-static?
Static files (static paths) can be accessed through FTP files, that is, they can be directly accessed and placed in the website directory.

There are four benefits of pure static HTML pages:

1. There is no need to call the database when loading, and the opening speed is fast.

2. Reduce the load on the server to respond to data.

3. From a security perspective, purely static web pages are not vulnerable to heike attacks.

4. In terms of website stability, even if there is a problem with the website code or database, the static website will not be affected.

The biggest disadvantage of pure static is that the program generates a large number of files, which takes up too much website space and increases the cost of website production.

Pseudo-static means URL rewriting, and all files are placed in the database, but dynamic files are disguised as static. It is the process of intercepting incoming Web requests and automatically redirecting requests to other URLs. Its main purpose is to remove the parameters of dynamic web pages by rewriting URLs, which is more conducive to search engine inclusion. A pseudo-static path looks like a static path, but it is converted from a dynamic path.

There are five advantages of pseudo-static:
1. Easy to maintain. The web page changes automatically every day, so there is no need for maintenance or the amount of maintenance is greatly reduced.

2. It can easily achieve search engine optimization and be easily included in search engines.

3. The length of the URL is shortened, and the actual path of the file is hidden to improve security and make it easier for users to remember and input.

4. It takes up relatively little space, unlike pure static ones that take up too much space.

5. Security performance: By hiding or encrypting the URL address, Heike cannot find the real dynamic page. At the same time, dynamic files do not require too high permissions, thus avoiding the injection of Trojans.

The biggest disadvantage of pseudo-static is that it will occupy a certain amount of CPU usage and increase the response time of the server.

At present, search engines can recognize static paths, pseudo-static paths, and dynamic paths. We just need to pay attention to the path of the website URL not being too deep.