Here’s a sneak peek on how to connect with influencers on social media!

Before starting this article, let's take a look at a short passage sent to me by a friend in a WeChat group . It talks about how she always interacts with great people. I think she is very sincere and attentive. The following passage is worth pondering for many people. Ps: Maybe you need to take some time to read this article "Xiao Bei Talks about Ability and Growth Series - Questioning Skills" before you start the article. Here we go:

1. Value his time

When I was doing foreign trade, I was invited to make a special series of videos on "One-stop" and posted them on the forum. Many "trade friends" added me on QQ after seeing the videos. There were always a few "fearless" ones who asked right away: "Kellie, do you have One-stop?" I don't know what you think, brother. I suddenly felt a sense of desolation as if "a thousand arrows pierced my heart". It turned out that all the things I said were fabricated...

So, cherish his time, this is the least respect you can give! Don’t ask everything, don’t ask questions about things you can understand yourself!

2. Don’t ask questions with an empty mind

In other words, ask questions with answers. This sounds unreliable. Why ask when you already have the answer? But the fact is, you do need to come up with the answer first, even if it’s not the right answer! This is much better than having an empty head!

Deep down in their hearts, everyone desires to help others; this is where their value lies. But they also need to make sure that you have done all you can before they help you. If you simply throw out the problem without ever thinking about it yourself and wait for others to help you solve it, I'm afraid you won't get the answer. Everyone is willing to work on the fulcrum of other people’s values ​​and become the “hero” in your mind, but no one wants to be treated as your “nanny”!

You will find that a truly wise person will not give a direct answer to a question. He will ask you back: "So, what do you think?" You must not think that he does not know the answer, or reply, "I just don't know, so I'm asking you!"

He just wants to make sure if you have put any effort into it, are you looking for a "hero" or a "babysitter"? If you tell him how you think and where you are stuck at the moment? I think he will be happy to help you! Because, knowing where you are now, he can easily bring you to a higher level, and this is where his value lies!

3. Be friends, not fans

I have hundreds of foreign trade friends on QQ, and many of them always come up to me and say, "Kellie, I saw your post on EC, I am your loyal fan!" Even last time a boy pursued me, he also said, "I love you so much, Ziwei! I am your fan!" I always smile helplessly and reply with the same words, "Be my friends, don't be my fans!"

In fact, to be honest, if you are my fan, it is difficult for you to become my friend. There is a popular saying on the Internet, "If you choose to look up at others at 45 degrees, don't blame others for looking down at you at 135 degrees!" Of course, this is not the truth, but it does make sense if you think about it carefully.

From the perspective of a great person, you treat me too much like a "god", and I will live a very tiring life because I have to constantly make myself meet your expectations. Once there are too many "audiences", not only can you not see my true appearance, but I also have to live in fear every day. How can I not be tiring?

“It’s lonely at the top.” The higher you go, the lonelier you become. Everyone hopes to have a group of "friends" with whom they can open their hearts, speak freely, and talk about their true feelings without judgment or prejudice, and everyone is a friend.

But it’s different with “fans”. The relationship between fans and you is “profit-oriented”. What they value is the “value” you can bring to them. If you invite them to dinner but they insist on discussing “Amazon marketing methods” with you, then the meaning has changed, because you know very well that if you don’t provide them with value during the meal, or they feel they haven’t learned anything, then you probably won’t be able to enjoy the meal, right?

That’s why I said, “If you choose to be his fan, it’s hard to be his friend!”

4. You must know how to pay for other people’s wisdom!

Is there any shortcut to success? I think so! Success is like traveling. Wherever you want to go, find someone who has been there, give him the reward he deserves, and let him take you there! It's that simple!

The problem many people have today is that they only want to learn free stuff! When they hear that a course can cost several thousand or even tens of thousands of dollars in just a few days, they sigh and say, "MLM!" "Brainwashed!" These are the words they often use. For them, the training industry is a "money grabber"! They would definitely not be so "stupid". After all, every penny they earn is hard-earned money!

These people always have only one account in their heads, that is, how much money is deposited in their bank cards. Even if you wake them up in the middle of the night, they can still report the number accurately. But the problem is, they never think about what is in their heads, and whether what is in their heads now can take them to a higher realm? He will also not realize how many detours a lesson or a reminder from others may help him avoid, how much time he saves, and how much money he loses!

What’s funny is that these people would also complain, “Why aren’t there any famous teachers to guide me?” “The open classes out there are all scams, they won’t teach you anything substantial, they’re just there to lure us in so that we pay money,” and so on.

What I'm saying is that if you only want to learn free stuff, you may never really learn your lessons!

Remember: know how to pay for other people's wisdom! Don’t ever just say, “I want to learn ** from you.” If you don’t plan to pay, you don’t really want to learn! Making excuses is a habit. You can make excuses for not paying today, and you will make excuses for not taking action tomorrow! How could you possibly learn that? To put it bluntly, you just want to get something for nothing!

I think one day, our society will charge for intellectual property more widely, including paying for songs, articles, and consultations. And this day has already arrived, and we must learn to adapt. What do you feel after reading this? My feeling is that only those who put themselves in other people's shoes and think for others can win the respect and affirmation of others, because those who are attentive will never be far from success.

You say every day, "Ah, how can I find someone I don't understand? No one pays attention to me. In addition to your funny question, there are two points you need to pay attention to.

First: You must first "decorate" yourself

Just like when a boyfriend and girlfriend are in love and go out on a date, the first thing you do before going out is to get yourself ready. You can't say that you are very talented, but if you go out with unkempt hair and a dirty face to chase a girl you like, who will give you a good impression and a chance? Haven’t you seen Hu Ge’s talented Mei Changsu in Nirvana in Fire? He is talented and handsome, so he is surrounded by so many beautiful women…

Isn’t it the same principle when you do e-commerce and look for influencers? Your profile picture, profile, and the content you update regularly are your business cards and represent you as a person. You can't say that your avatar is always blank, you don't have any introduction or it's all random, and your status updates are usually about women and stuff, exposing yourself all the time. All of these are a pass. You think foreigners are stupid, why do you want to find others to cooperate with now, and don’t you want to improve yourself? You can’t complain all the time, why don’t you reply to me, why don’t foreigners pay attention to you. You have to think about it, foreigners are also human beings, and they are also afraid of being deceived, so they must observe whether you are reliable. Then he will judge you from various dimensions, so your status on Facebook , Twitter, and Instagram will become the criteria for others to judge you. If you don’t do well in one area, or if foreigners think you are a “scammer”, then the business will be ruined…

You are talking about Xiaobei, I am not like that, I have an avatar and a profile, right? But why can’t it be done well?

Are you sure your profile picture isn't a photo like Gan Lulu?

Are you sure that you used Ganlulu's avatar as your profile picture, and that the updated status is indeed Yang Mi's face?

Are you sure your past experiences and living areas match up?

Are you sure that your other social media platforms are also working hard to improve this information? Why can you see that beautiful women’s profile pictures are usually marketing accounts, but foreigners can’t see it?

Second: Show your intentions

Okay, now you know, when you chat with others, you should first improve yourself, and don’t post some Ganlulu photos every day to attract other people’s attention. So, the only thing you have to do now is to be attentive.

Why do I say so? Please remember that this is an Internet age. Everyone cannot live without a mobile phone and everyone has their own social channels. What does it mean? Even though you often use WeChat, you haven’t given up QQ, Sina Weibo , and you even have a blog. Don’t give up just because you think it’s hard to find celebrities on WeChat. In fact, celebrities also use other social platforms, and it’s easier to find them through other platforms or relatively less popular platforms. The same is true abroad. Everyone focuses on finding celebrities on Facebook, but have you ever thought that this celebrity also appears on other platforms, such as Instagram, Pinterest, and YouTube. Can we promote these platforms to reach them?

And in this process you must be attentive and show your sincerity.

I remember reading an article about WeChat marketing . The general idea was that when you see your friends’ status in Moments, you should first like them, and then adopt the following strategies according to categories:

• Everyone who posts food photos says, wow~ it looks so delicious, I’m so envious, the cooking skills are amazing~
• Everyone who posted selfies said that he was really handsome (very beautiful), and he has become whiter recently~
• Everyone who posted photos of their travels said, "I'm so envious. Where did you go to be free and easy? There are so many beautiful scenery. It's beautiful~"
• Everyone who posts photos of their kids says they are so cute. I really want to pinch them.
• Everyone who shows off their love says that the man is talented and the woman is beautiful, they are indeed a perfect match~
• All good articles say, very good article thanks for sharing.

After doing this for a month, when you update a message in your circle of friends, it will definitely be overwhelming~~

Ladies and gentlemen, do you think this makes sense?

So what about contacting celebrities? Does this method work?

In the Internet age, we check our mobile phones and computers every day. We don’t go to work on purpose, but we just get used to it and check our emails and see if the guests are online on our mobile phones. When I was in the process of connecting with influencers, every time there was a major holiday or an influencer’s birthday, no matter how busy I was, I would send a message or email to the client wishing them a happy holiday. This is a very simple action, but you know the power of silent influence~

Let’s look at two scenarios

Scenario 1

For example, if a customer is on vacation now, I will chat with him. The customer will tell me where he has been and send me photos of the scenery and family. Although I didn't mention work during his vacation, he took the initiative to tell me that he would place an order after the vacation.

Scenario 2

Before going on holiday, send a vacation notice to inform the company of the holiday time, but also indicate that if there are any questions, you can contact me. I will make an EXCEL spreadsheet in advance, prepare the contact information of potential customers who will respond during the holidays, and the content of the development letter, and save the draft in the mailbox. Although we are on holiday and will not be developing new customers, we still need to follow up with old and potential customers for samples or to place repeat orders. We will also share travel information with old customers.

Through these two scenes, you will give people a feeling that you are everywhere!

First of all, you can certainly think of their dedication and professionalism. We always say that work and life should be separated, but if you turn around and look at the people around you who are more successful than you, you will understand that they are not smarter than you, they are just more hardworking and give more than you.

Work is part of life, isn't it?

Of course, the point I want to make here is not how to work hard, but the social marketing they are already doing. Maybe they themselves don’t realize that this is social marketing, but at least they are moving in the right direction.

So you ask me what is social marketing? How to use social marketing to develop customers?

Many people go around in circles, seeking scriptures everywhere, but are still confused. In fact, the essence of social marketing is to increase your presence. To put it bluntly, the only purpose is to make you remember me.

How can I make you remember me?

Where you appear, appear by chance.

What's the meaning?

Just forget about the business and just show up.

I have a good friend who received an inquiry from a potential customer. After contacting the customer for a while, the customer still chose to purchase from a competitor. At first, she sent emails and Skype to the customer to inquire about the matter, but the customer did not respond. Later, she changed her method and sent a Skype message to the guests every two days: hello today, Good day tomorrow, and See you tomorrow the day after tomorrow. She repeated this process over and over again, persisting in it.

After six months, the customer started to reply to her occasionally, and the replies were simple, such as Hi, Good day. After seven months, the customer began to get used to the interaction. After nine months, the customer placed the first small trial order with her. Now, 60% of this customer's orders are purchased from her.

So, my dear friends, the competition in foreign trade is so fierce now, what are we fighting for?

There may be tens of thousands of answers, but I think the most important thing is the dedication of a company and a person!

Well, after writing so much, the end of the article should end gently~

I just stood there quietly, but I don’t know why I fell in love with him. On every street corner, at every dusk, everything met just right!