Summary of Zhihu promotion: 12 methods of marketing on Zhihu

1. Create topics that attract a lot of attention.

Attract users to comment and forward on Zhihu . Generally, they are divided into real-time hot issues and routine hot issues. New topic hype. The so-called new topic hype is actually creating marketing topics on the Zhihu platform. Once a post becomes popular on Zhihu, it can attract hundreds of thousands or even millions of views in a short period of time.

2. Search for users and stimulate activity.

Discover new users, understand their background characteristics, exchange professional knowledge with them, invite them to answer relevant questions, and become good friends with them.

3. Give the best quality content more exposure.

Push the best answers to the corresponding on-site and off-site traffic tools to help users' answers be seen by more people, and also help consumer users see the most essential and concise content of the day.

4. Develop operations in multiple fields.

Zhihu's initial users mainly came from the Internet and had a single professional background. In order to transition from a single field to a comprehensive platform, the website invited big names in fields such as food, travel, and photography to join Zhihu.

5. User management.

Zhihu has supplemented the most original question-and-answer function with a series of management functions such as anonymity, reporting, opposition, no help, folding, banning, and account blocking. It also carefully stipulates the details of written expression such as language expression, symbols, format, etc., and provides a public editing function.

6. How to leave contact information.

Leave an "introduction" in your personal profile. Leaving contact information here is allowed by default by the administrator. Leaving your own promotional information at the end of the article has a relatively high risk of being deleted, mainly depending on the quality of your answer.

7. The overall image of the Zhihu account.

Build your own personal image on Zhihu, form an independent brand for your account, and decide what area you want to focus on. For example, if you want to focus on mother and baby products, you can target women over 24 years old.

8. Zhihu account decoration.

The more professionally decorated your account is, the better. Be more realistic, make people feel closer, and lay the foundation for the following traffic. Perfect account decoration can bring better results to your marketing.

9. Promote through soft articles and other forms.

Old topic marketing. Old topics that were once popular have huge page views and are ranked very high in keyword searches, making them easily visible to Internet users. Therefore, when we conduct marketing promotion, we can use soft articles to answer questions, and then pin the answers to the top. The pinned answers can easily attract a high number of views and bring better attention to the brand.

10. Choose high-end topics.

The most intuitive way to find answers to questions with high traffic is to judge by the number of people following the question. After searching for keywords, the higher the ranking, the more topics you are good at.

11. Soft articles must pursue quality.

The quality of soft articles is also where their value lies. For users, whether your content can help them solve problems and whether it can grab their attention in the fastest time, the first sentence at the beginning is like the eyes.

12. The effect of likes.

For example, an answer that receives a large number of real likes in a short period of time will be ranked higher than an answer that has accumulated more likes over a long period of time.

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1 Zhihu answer optimization and top posting, keyword search ranking

2. Ordinary likes (stable), thanks, comments, dislikes, account following, etc.

3. Zhihu Q&A, answer posting, copywriting

4. Zhihu big V and small V like and post (first-hand resources)

5. All operations such as agency account operation, such as negative suppression, reporting, answer deletion, topic hype, topic creation, keyword ranking

Author: Yuewenwen Source: Jianshu