This Chinese Valentine's Day, I am only impressed by these 7 marketing plans!

First of all, I have a bad news to tell you. Yes, yesterday was the Chinese Valentine’s Day!

As new media editors and marketing planners who have no sex life, you should have started planning various Qixi marketing activities long ago. Are you being driven to death by your boss?

If you are not driven to death yet, you might as well take a look at the following 7 Qixi Festival marketing plans . They all exerted great efforts and deserve the word "best".

Although these marketing plans are excellent, there is also good news. To be able to plan such a wonderful Qixi marketing, they must also be single! Hahaha. (I feel more balanced now.)

The most arrogant Dior: Limited time sale of handbags on Chinese Valentine's Day

More than a week before Chinese Valentine's Day, Dior launched this year's Chinese Valentine's Day marketing plan - limited edition handbags sold for a four-day limited time. In the early morning of August 1, French luxury brand Dior released a blockbuster news through its WeChat official account : "The Lady Dior Small handbag limited edition for the Chinese Valentine's Day is officially on sale in the online boutique." Dior became the first luxury brand to sell handbags on WeChat .

Dior introduced that this Lady Dior Small handbag is specially presented for the Chinese Valentine's Day . It inherits the classic lines of the Lady Dior family, the iconic rattan check pattern and the metal charm in the shape of the letters "DIOR". Not only that, this handbag also offers personalized customization functions. Dior will provide three lucky charms that can be freely matched on the shoulder straps, and users can make personalized combinations directly online.

This handbag, which costs 28,000 yuan, is not only limited in quantity but also limited in time. Online purchase is only available from August 1 to 4. The hunger marketing method also made Dior win the title of "Most Arrogant" in this year's "Qixi Cup" marketing competition.

The most affordable KFC : 23% off on all items during Chinese Valentine's Day

If Dior's marketing is really arrogant and rich, then KFC seems to be much more down-to-earth. A few days before Chinese Valentine's Day, KFC announced that it would join hands with Alipay to hold a six-day carnival with a 23% discount throughout the event. That is to say, from August 9th to 14th, anyone who pays with Alipay can enjoy the discount. The most important thing is that this benefit is available to all consumers, whether they are single or couples .

This is not only a benefit for foodies, but also a blessing for single people! Compared with other restaurant brands’ marketing methods such as showing affection, KFC has won a good reputation by saving money.

The most disappointing thing about Alipay: the divorce appointment function

Alipay is truly a unique flower in the marketing world. Putting aside the high-profile show of affection with KFC, a notice was posted on its official account "Alipay" titled "Some Reminders about Divorce on the Chinese Valentine's Day". The text stated: Alipay divorce appointments must be made one day in advance. If someone urgently needs a divorce today, there is nothing they can do and they can only make an appointment for the 10th. Friends outside Beijing can go to the Civil Affairs Bureau to handle it on their own.

On the day of Valentine's Day, Alipay did the opposite and used a 100,000+ hit article to promote the marriage registration appointment function, one of its online city services. However, Alipay did not describe the marriage registration appointment in a proper way, and instead introduced the divorce appointment in a very "disappointing" way. It is indeed a debris flow in the marketing of Qixi Festival.

The most high-tech Durex : Durex GO, let’s go bird-catching on Valentine’s Day

The opening of the Olympic Games still did not cool down the previous " Pokemon Go " game . Even the Olympic arena has heard news related to it. Japanese gymnastics star Kohei Uchimura set off for Rio on July 20, but received a sky-high bill for the "Pokemon Go" game and had no intention of continuing the fight.

Yesterday, Durex, the leader in chasing hot topics, launched this year's Chinese Valentine's Day marketing. Durex developed a game imitating "Pokemon Go" called "Durex GO". The gameplay is similar to catching Pokemons, but the target is magpies.

Durex released a design draft on Weibo and published a "Durex GO Game (wai) (gua) Guide" on its WeChat official account. By catching different kinds of birds, they can evolve into gold coupons, hotel keys, etc. It is simply high-tech and can be called the domestic version of "Pokemon Go". It is well-made and does not feel like a copycat at all. It is not only a new way for couples to play on Chinese Valentine's Day, but also a powerful tool for single people to "refuse to be stay-at-home and go out of the house" on Chinese Valentine's Day.

The most dirty treasures website: sex virus video

This year on Chinese Valentine's Day, Zhenpin.com took a different approach and went for a "dirty" route. Zhenpin.com produced a short video of more than three minutes, "3 Minutes to Make 200 Million Singles Cry", which stood out among many Olympic topics and was listed on the Miaopai 24-hour hot list. Previously, there were very few advertisements on this hot list.

This video is truly "dirty" because in its more than 3 minutes, it shows dozens of animals having sex. It received over 5 million hits on the Miaopai platform in just half a day, and Tencent Video also received 470,000 hits.

Although the content of the entire video is very dirty, it is very interesting, and there is even some positive energy at the end, which makes people interested in watching it and sharing it. From sex in the animal world to the Qixi Festival sex event on Zhenpin.com, the associations are relatively close. The reposting of the post by many Weibo celebrities also directly triggered a round of viral spread .

The most scheming car company in China : "Love U" marketing poaches Uber

In early August, after a series of rumors, Didi and Uber China finally officially announced their merger. On the day that Didi and Uber announced their merger, UCAR posted a picture of a Chinese painter, "Woman Playing Mahjong," on Weibo, with the caption : I wish you happiness.

Subsequently, on the afternoon of August 4, UCAR published a letter to Uber's Chinese partners on both WeChat and Weibo, expressing its admiration for Uber's young people and its willingness to poach them with high salaries, offering the huge temptation of "6 months' salary + options" and also releasing a set of posters.

This set of "Love U" series posters was specially made into the same template as last year's Shenzhou Special Car "Beat U". Rather than a high-paying poaching, Shenzhou’s real purpose seems to be planning a “Love U” Chinese Valentine’s Day marketing campaign.

Uber China was acquired by Didi, and more than 800 employees are facing the issue of whether to stay or leave. If Shenzhou Zhuanche can recruit a group of talents who are familiar with the market, business, and competitors while launching event marketing , then it is indeed a scheming boy.

Didi + Weibo + NetEase: Houchangcun Internet Dating Conference

A rainstorm made Houchangcun Road a " net celebrity ". This road, which is the only way to China's top Internet companies such as Tencent, Baidu, NetEase , Sina, Lenovo, and Didi, is jokingly called by netizens as " the road that strangles the throat of China's Internet ."

The Internet industry, which has the highest proportion of single people, finally began to save itself on this year's Chinese Valentine's Day. Around Houchangcun Road, Didi, Weibo and NetEase News launched the first Houchangcun Internet Blind Date Conference, intending to match people up and absorb singles internally.

Each family will select 6 men and 6 women to participate in this blind date meeting, which will be held at 7pm on the Chinese Valentine's Day. What else can we say about this thoughtful and people-benefiting Qixi marketing plan?