What does Douyin’s natural traffic mean? How to improve?

Nowadays, there are many people playing Douyin . As long as you have enough fans, you can get a certain amount of income. Many people will choose to open Douyin stores, etc., and there are many kinds of traffic. Let's follow Dongguan Feng Chao to talk about what is the natural traffic of Douyin?

Douyin’s natural traffic refers to product orders that are displayed as “none” in the store’s backend promotion. That is, the products have not been selected by the alliance, and no commission has been paid to the influencer. They directly bring natural traffic and generate orders to the store.

How to increase Douyin's natural traffic:

1. Do a good job in positioning Douyin

Positioning is very important and meaningful. Let me give you an example. If the target is mothers, this user group will be very broad, and the product positioning analysis can be carried out according to their different needs.

2. Traffic pool

Tik Tok will allocate a traffic pool to each work, so even if you have no fans, the system will distribute dozens of traffic to you; if you perform well in the traffic pool, your video will be pushed to more users. Douyin's traffic pool mainly depends on the number of likes, comments, reposts and completion rate of the video. The better the indicator data, the more traffic it will get.

3. Heat weighting

Only after being tested by a large number of users and layer-by-layer weighting of popularity, will a video be included in Douyin's recommendations. The popularity weights are as follows: number of reposts, number of comments, and number of likes. The popularity of the video will last for a week, so you also need to have a stable content update mechanism and the ability to continuously produce popular products.

4. The main image should make people want to see it

It can increase the desire to watch. If the title is the basis for determining display and exposure, then the picture is the key to whether the product can gain traffic. Therefore, if the picture is well made, the click rate will definitely be higher.

Under the same display, there is a big difference in the traffic brought by 3% and 5% click-through rates. When searching for products, the first thing you see is the main picture, and the quality of the picture determines the number of clicks.

A good picture can quickly attract people's attention, prompting them to click on the picture, continue browsing, or even click to purchase the product.

5. Do a good job of store data

Improve the weight. Generally speaking, the higher the store weight, the easier it is for the products to be recommended to the store. The weight of a store is mainly reflected in its ratings, reputation, services, etc.

6. Increase activity

The main purpose is to show that the store is still "alive" and is not an unmanned store. In addition to the time of delisting and listing, and the listing of new products, you can also run some promotional activities on products with good conversion rates and relatively flexible profit margins. This can instantly improve the store level, so you should pay more attention to the store in your daily life.

Through the above introduction, we can know what Douyin's natural traffic means. This is the traffic brought to the store by the product without going through the selected alliance and without paying commissions. If you want to increase the natural traffic, you can follow the above methods. After all, only with traffic can the account develop better.