Tips to improve Facebook ad conversion rates!

Customer research data is the key to writing high-converting ads, but getting accurate data is difficult because customers are often too busy to fill out a survey, or simply not interested.

In this article, Ueeshop will tell you several ways to write high-conversion Facebook ad copy. I hope that the Facebook ads you create can better motivate your audience to take action.

1. Customer needs and preferences

Facebook Groups can help you in getting accurate customer research data. You can join a target customer group and ask them some thoughtful questions purposefully.

It's a win-win for both you and them; people in the group come to connect with their peers and are very interested in joining the conversation and answering relevant questions.

In the Facebook group, you can get a good understanding of your customers’ real thoughts, so the conversion rate of the Facebook advertising copy you write will naturally not be low.

The more Facebook groups you join and the more people you ask, the more accurate your data will be. Of course, don't act like a spammer.

For example, Victor Ijidola (SaaS copywriter) wants to collect information to help write advertising copy for a software business that provides the same functionality as Google Analytics.

He found a Facebook group of software business owners and marketers, joined their conversation, and asked the question: "Which analytics tool would you use instead of Google Analytics? Why?"

It’s important to ask the right research questions, like Victor Ijidola above, so that you can understand what your target customers want from your product.

Only by understanding the needs of target customers can we write a proposal that describes the solution, thereby improving conversion rate.

2. Transforming research results into copywriting

Copywriting veteran Dan Kennedy said, “Make sure your client and the message are on the same page.”

Once you’ve completed your customer research and identified key customer pain points, rank those pain points from most to least important.

Start writing copy and introduction from the most challenging customer pain points. The stronger the prelude, the more likely it is to attract the attention of potential customers.

For example, this Facebook ad copy from CoSchedule caught people’s attention from the beginning:

Why does copywriting work?

Because it immediately captures one of the biggest problems marketers face: organizing marketing campaigns.

As a marketer, you always have at least 10 tabs open in your browser, a to-do list that’s long, and countless KPIs that require execution.

CoSchedule capitalizes on the fact that marketers are busy, clearly stating that the product will save them time, and that more than 20,000 marketers are already using it, which has attracted the attention of customers.

3. Display Location and Decision-making Process

As you probably already know, modifying placements when setting up your Facebook ad campaigns is how you decide where your ads will appear on most platforms.

If the goal is to attract potential customers or increase traffic, many people may think that placing ads on as many platforms as possible will get better results, but this is not the case. Good placement options are more effective than simply increasing exposure.

For B2B, the goal of writing sales copy is to drive sales.

Ideally, potential customers see your B2B sales copy on a desktop, at which point they are more likely to make a purchasing decision.

They usually need to learn about your business from multiple channels, watch a product demonstration video, and finally email their superiors to get approval to purchase your product.

This is a typical B2B customer journey for many businesses, especially if your product or service is expensive.

Advertising B2B sales ads on mobile devices is not conducive to improving conversion rates. You have a greater chance of getting a higher ROI through desktop ad placements on the web.

at last

Writing Copy That Sells Unlike writing a blog post, eBook, or other fancy marketing material, advertising is often the most direct way to convert and sell your product or service.

B2B marketers often get so caught up in the tactics, tools, and platforms they use to attract customers that they forget they’re talking to real people, not just “prospects.”

Prospects also have their own bosses and can be fired if they don’t get good results or make the wrong decisions.

Take the time to understand your customers’ needs and convey in your sales copy that you understand their pain points and challenges and will bring them effective solutions.

Author: UEESHOP

Source: UEESHOP