How to promote videos on Station B? How to promote videos on Station B

I believe many people know about Bilibili, especially those born after 2000. I myself didn’t pay much attention to Bilibili before. I just heard people talking about it online. Later I learned that there are things that men like. One is beautiful girls, and the other is learning courses. But do you know how to promote Bilibili with such a large amount of traffic? Today, Shi Jinming will share with you some methods of promoting videos on Bilibili .

There are usually two ways for Bilibili to promote itself, one is to publish articles, and the other is to publish videos. However, this year, Bilibili has become very strict in its control over advertising. No matter whether it is an article or a video, any video with the slightest bit of advertising will not pass the review. For the specific reasons, please refer to: Bilibili began to upgrade its commercial content review service on April 7.

Due to the word count of the article, I will only share the B station video promotion today. When I have time later, I will share how to use articles for promotion. The content of this article will focus on title writing, cover production, content production, release time and other aspects. Let’s take a look together.

1. How to write titles for videos on Bilibili

Let's look at the picture above. The one with the higher number of views has over one million, and the other videos are not low either, with tens of thousands of views. The key is that the system is still recommending them, so it is still possible for the other videos to exceed one hundred thousand, and the one with one million has a better chance of breaking through.

How to write the title of Bilibili? We can see from the picture that the titles of the videos are normal, and they are not long-tail words like the articles on the website. The main reason is that long-tail words are not attractive enough. For example, in the first video, the college entrance examination physics is explained in one minute. If you are interested in physics, would you click to watch it? The answer is yes. As for the third question, why don’t young people visit relatives anymore? Not to mention others, I myself want to click and take a look, after all, I don’t like visiting relatives either.

As for the following three, they have no appeal to me personally, but may be attractive to others, otherwise how would they get so many views? Therefore, before promoting on Bilibili , it is very important to write an attractive title. It is recommended to spend more time writing the title before uploading and publishing the video.

2. Video cover production at Station B

Is it enough to have a good title to promote B station? In fact, this is just the beginning. The cover of the video is also the key point. After all, the text is small, and the cover occupies people's eyes. So if your cover is attractive, others will click in. Only after watching it and clicking three times, the system will recommend it to more users to watch.

Regarding the production of the cover, Shi Jinming has a few suggestions here. You can use the content in the video, or you can make it yourself. The simple way is to get the content in the video, and then add attractive words to the picture. For example, the third and sixth videos above, I personally think they are quite attractive.

3. Video content production at Station B

There is no way to teach you the production method, but I can still share some ideas with you. There are two common types of videos on Bilibili, one is real people, and the other is text and picture dubbing. First of all, you need to choose the one that suits you. If it is a very formal sharing of life, it is recommended to have real people appear. After all, it can allow fans to know more about you.

If you are following hot topics, it is recommended to use text and pictures, because it is the Internet and people are afraid that you may get into trouble if you say something wrong, so it is better to use text and pictures. But don’t mention it, in terms of production time, both are similar. Although real people are better, it also takes time to shoot, while for text and pictures, it takes time to find materials.

The content can be based on your own positioning. Don’t just post whatever you see. For example, if Shi Jinming talks about online promotion knowledge, it’s okay to share life occasionally, but you can’t share promotion knowledge today, food tomorrow, and games the day after tomorrow. Otherwise, my fans will not know what kind of blogger I am and will unfollow me in about a week to half a month.

Therefore, before you start promoting your video, you can spend a few days thinking carefully about what you are good at or what you plan to do. If you haven't thought this through clearly, I don't recommend you to blindly operate the B station video, because you will lose your clue while doing it.

4. B station video release time

The release time of videos on Bilibili is the same as other video websites. They try to release them during people's rest and meal times, so that more people can see them directly when the system recommends them, which is conducive to the system recommending them to more people. Although this is one method, whether it can have a high number of views still depends on the above dimensions, and more importantly, the overall quality of the video.

Of course, in addition to this time for eating and relaxing, we can also set a time for ourselves if we have fans, such as updating on time at 8 o'clock every night, so that fans know that as long as it is 8 o'clock in the evening, they can see your creations, and there will be reading volume and three likes in a short period of time, which can greatly increase the system recommendation volume.

The four key points of promoting videos on Bilibili mentioned above are actually not as simple as I said. From the perspective of gaining fans, Bilibili and its fan quality are far higher than other video platforms. This is undeniable. If you want to do a good job in promoting Bilibili, you still have to do serious research on the field you want to do. I wish you all gain fans soon.

Related reading:

Analysis of B station advertising promotion!

Tips for increasing followers for UP hosts on Station B!

B Station Brand Promotion Guide

B station advertising account opening, B station video stream promotion introduction

Author: Shi Jinming

Source: Shi Jinming