A comprehensive collection of Xiaohongshu operation tools!
|
If you want to do your work well, you must first sharpen your tools, so in this article we will share what βmay beβ the most comprehensive collection of Xiaohongshu operation tools in history ! In order to ensure readability and reduce the user's selection cost, I have scored each tool based on functionality, ease of use, payment, and security. The full score is 5 points. Tools with a score below 3 are not recommended for use. First, I classified the commonly used tools into the following categories, and then evaluated and analyzed them one by one according to the categories. Text As the name implies, text processing is done on text, which is generally divided into two types:
In fact, not many people use these two tools. The text modification tool is rarely used because of limited scenarios, while the note illegal word detection tool is rarely used because most people donβt know that such a good thing exists! ! ! With this kind of thing, your rights will be downgraded and all violations will be avoided. It must be strongly recommended. First, letβs talk about the note violation word detection tool. As the name suggests, it actually does keyword detection on the written note content before posting the note on Xiaohongshu, so as to reduce the penalty or demotion of notes due to text violations or sensitive words. 1. Text Detection 1. Lingke Word Checker - Xiaohongshu Notes Illegal Word Detection Tool Lingke Dictionary is currently the only tool that can detect illegal words in Xiaohongshu notes . The general dictionary uses the dictionary API interface of the supplier who provides illegal dictionary for Xiaohongshu (this sentence is a bit difficult to understand. To put it simply, because the third-party dictionary used is the same as Xiaohongshu, the detection accuracy is very high. Compared with other general detection tools, Lingke Dictionary is specially made for Xiaohongshu, and for detection tools, the result is of course the ultimate significance). Other advertising law dictionaries + Xiaohongshu feature dictionary + medical dictionary + multiple judgment and semantic analysis algorithms ultimately make the detection results more accurate. It only takes a few seconds to detect before publishing the note, which can effectively avoid the demotion due to note violations. It also supports access from mobile phones and computers.
1) Open the website on your mobile phone or computer: http://ci.lingke.pro 2) Copy the written notes or the text to be tested into the input box on the left and click "One-click detection" 3) If there is no problem with the note content, you can click "One-click Copy" in the right box and paste it into Xiaohongshu. If there are any problems, you can continue to make changes in the edit box on the left. After the changes, you can re-test until the content is correct, then you can copy and paste.
Summarize: Recommended for illegal word detection: Zero-gram word search 2. Text modification Most of the notes on Xiaohongshu are made up of pure text and emojis, which can be easily completed using the mobile phone's built-in input method or the commonly used Sogou input method. However, if we want to add a little more characteristics to the text note content, we need to use some emoticons or special fonts, which cannot be completed by common input methods. At this time, we need to use the following products. 1. Fancy text Flower Text is an input method that provides multiple fonts and some quick emoticon phrases. It can be used even on iOS. It can be displayed normally in Xiaohongshu and can also be used in Moments. It is really a great tool for making beautiful notes! However, only a part of them can be used for free. Most of them need to be unlocked with payment, which costs 18 yuan to purchase. It's a bit regrettable. If you don't use it often, just use the free version.
1) Open the App store, search for and download "Fancy Text". 2) Go to Settings - General - Keyboard - Add New Keyboard and select "Fancy Text". 3) When using, click the "globe icon" to switch the input method. ps: Some friends have wild ideas. If you use so many fonts to write contact information, will Xiaohongshu not be able to detect it? I can only say itβs too young and too simple. You will be prompted for violations in less than 5 minutes.
Summarize: Recommended text modification: fancy text Image category There are a lot of picture software, for convenience I divided them into two categories
In Xiaohongshu, beautiful and attractive pictures are an important guarantee for the click-through rate of notes. They can also be said to be the soul of a note. In order to increase the click-through rate, the early stage of shooting and editing, and the later stage of puzzle or poster making are all indispensable. I tested dozens of picture apps this time, but for the sake of focus, I will not list all of them. I will only recommend the ones that I think are better, so that you donβt need to study again, just focus on the tutorial to find the best app! (I wonβt recommend selfie apps, after all, they know more about this than I do) 1. Photography & Photo Editing 1. Snapseed Snapseed is a very outstanding photo editing app that can be used on both iOS and Android. It includes filters, masks, and multiple image adjustment functions. It is quite powerful, but the threshold for use is high and requires a certain learning cost. However, there are many tutorials on Xiaohongshu. Snapseed is suitable for scenery and portrait processing, and is recommended for beauty and fashion bloggers .
2. Vsco VSCO is a powerful photography and photo editing app that includes three major functions: camera photography, photo editing and photo editing. The most widely known thing about VSCO is probably its massive filters. You can use VSCO's built-in camera with powerful manual control functions to shoot, and use VSCO's numerous film filters and basic photo adjustment tools to process photos and create mobile phone photography works with a strong film flavor. VSCO is easy to use, and you can continue to advance on a simple basis to retouch more beautiful pictures. It is very user-friendly. For advanced tutorials or other sample photos of VSCO, you can follow blogger @ζε½±θε°θ on Xiaohongshu to learn more usage techniques. (Little Red Book blogger: Photographer Su Xiaosu)
Summarize: Easy to use Recommended Vsco Snapseed is recommended for complex processing 2. Puzzles & Posters Β 1. Jane-simplified Jane is a simple puzzle software that provides a large number of puzzle templates. You only need to select a template and add pictures to automatically piece them together. It also has a text editing function that can achieve a simple poster effect. Jane can be used to create various main picture puzzles on Xiaohongshu. In addition, Jane also provides video editing and Vlog template functions, which are simple and easy to use. (Puzzle form on Xiaohongshu) (Using Jane to spell it randomly within 1 second)
2. Instasize InstaSize is an app that combines photo editing and puzzle making. Most of the filters require payment to use, and the free ones are basically nothing good to look at, so photo editing is rather useless. Regarding puzzles, other apps select templates and then select pictures in batches to fill them, while InstaSize allows you to select the number of photos first and add photos freely. Up to 6 pictures can be stitched together. However, compared to Jane, there are not so many templates, and it is not easy to get started. The fonts are all in English, so it is a bit regrettable. (Puzzle Example)
3. Picsart PicsArt is a free photo editor and an iOS and Android application that combines photography and photo processing. It can directly draw pictures, process photos, add text and artistic effects. Well... to put it simply, it is a magic tool for Xiaohongshu. It can not only cut out pictures and add backgrounds, but also make posters. I calculated that at least 6.7 out of every 10 Xiaohongshu bloggers use this app. It is also very easy to use. As long as you have a little patience, cutting out images is not a problem at all. You can take a look at the resulting effect. (Xiaohongshu blogger: Hal's Little Shyness) Currently, similar Xiaohongshu pictures like this can be created using this App. Briefly describe the tutorial: 1) Import the image and select the silhouette (which means cutout. If it is a portrait, you can also choose Ai automatic cutout, which only requires a small amount of repair). 2) Save the image after cutting it out, or select a background. 3) If you want to continue cutting out the image, import it again and repeat the silhouette. 4) Finally, draw a white line around the cutout circle. (Please ignore my clumsy technique, this is probably what I mean, just understand)
4. Edit pictures every day Tiantian Ptu is an all-round photo-beautifying app, which includes functions such as selfie, filter, cutout, puzzle, sticker, adding text, etc. Letβs put it this way, if you want to be a fashion blogger on Xiaohongshu but are lazy, this app can actually handle the whole process. It not only has AI cutout function, but also like Picsart, you need to manually outline the clothes, but Tiantian Ptu can directly generate it for you... It can be said to be a fashion blogger artifact! The only less than ideal aspect is adding words. Although there are quite a few fonts, there are no templates provided, so it is still quite troublesome to edit it into a poster effect (mainly in terms of time cost and creativity). It can be used in conjunction with other software, such as Butter Camera, but the advantages outweigh the disadvantages. It is recommended! Briefly describe the tutorial: 1) Import the image, select Magic Cutout, and make some repairs to the unselected areas. 2) Change the background and add a new cutout piece of clothing. 3) Select Stroke to automatically stroke the circle of the cutout with a white line (fully automatic, easier to use than Picsart)
5. Meitu Xiuxiu Meitu XiuXiu is the leader in the field of beauty...I won't introduce it in detail. Its functions include photo effects, portrait beauty, shooting modes, stickers, puzzles and other functions, among which the portrait beauty function is the most prominent. When using Xiaohongshu, we can use it to add text to pictures (there are many text templates), or to make puzzles, and it is easy to create a poster effect, which just makes up for the weakness of daily photo editing.
6. Butter Camera The famous Huangyou Camera, in addition to basic functions such as filters and shooting, has always been unique in the field of adding text to pictures. Not only because there are many official templates, but also you can Ding the templates of the pictures posted by users (that is, copy the template with one click). It can be said that UGC is fully utilized... So in my opinion, it is even more perfect when combined with the functions of Picsart or Tiantian Ptu. In comparison, if Meitu XiuXiu is only used for adding text, I would recommend Huangyou Camera. (Words added randomly using a butter camera)
7. Maker Post Poster Tool has a large number of poster templates (some of which are charged). You can directly select a template and simply change the words to complete a beautiful poster. The function is simple and easy to use. You only need to drag and drop to complete it. It also provides a lot of materials, a web page for computers, and an App for mobile phones. It does a great job in the field of simple posters. If you want to make a poster, using it with Tiantian Ptu or Picsart is a very effective combination! (A simple case)
8. Pico Pico is a picture annotation software. Its coding and labeling functions are very useful. The advanced version also has a magnifying glass function, which is very useful for tutorial bloggers. But the disadvantage is that these special functions require payment... The price is 18 yuan.
Summarize: Recommended for puzzles: Jane Recommended tools for cutting out images: Tiantian Ptu or Picsart Add word recommendation: Butter Camera Recommended poster: Maker Post Video Vlog is an imported word, which means video blog, which is a form of blog. The full name is video weblog or video blog. Vlog is a variant of blog. The author of Vlog uses images instead of text or photos. Ever since Vlog became popular, this relatively long video has become a must-have in major communities and short video platforms, and there are strategies to support users in terms of traffic. Xiaohongshuβs current basic video time is 1 minute, and the long video permission is 5 minutes (if the 1-minute video is good, you will automatically be given the long video permission). Moreover, Xiaohongshu has a traffic bias towards videos. Although it is not recommended that all of a person's notes are videos (this is not particularly search-friendly), under normal circumstances it is best to occasionally mix in videos. Therefore, making excellent videos is also an inevitable choice for today's bloggers, and this naturally requires good tools. Video tools can be divided into two categories:
But the embarrassing thing is that for the video apps reviewed, basically both functions exist at the same time, so I wonβt introduce them separately. However, as far as I know, most bloggers use the systemβs native camera to shoot, and then use tools for editing and optimization. 1. VUE VUE is an APP that allows us to shoot and edit videos anytime and anywhere. VUE streamlines all steps and provides stickers and templates. It is very easy to use. This software is also the video app I use most. As Vlog becomes more and more popular, VUE has gradually become a video software serving bloggers. It provides a vloggers community and video templates, which not only allows you to see the works of like-minded people, but also allows you to quickly get started as a vlogger. A small number of functions require payment, but the core functions are available for free.
2. Inshot InShot is a mobile video editing tool. Users can add their favorite music to videos, add special effects to videos, trim and merge videos, etc. The operation of adjusting the video ratio is also relatively simple and convenient. It even adds a TikTok ratio icon, which provides a good user experience. But compared to Vue, Inshot requires more hands-on work. There are not many templates to choose from, and you need to have a certain level of creative ability. Secondly, InShot also provides puzzle and image editing functions. Although it has all the basic functions, its features are not obvious. In actual tests, it does not have much advantages compared with other professional image processing software.
3. Videoleap It is already a professional-level video editing app on the mobile phone. It is very feature-rich and can provide double exposure, blending, masking and other functions. In terms of usability, it also provides a material library that can be quickly imported and used. In short, it is powerful, but the learning cost is relatively high, and you need to learn to get started. I have always believed that a good product, in addition to providing powerful functions, should also minimize the user's usage costs. Therefore, this software is recommended for professional bloggers . Secondly, the advanced functions are paid subscriptions, 288 yuan/12 months, which is not cheap. The buyout costs 488 yuan .
4. Flash A Vlog App that everyone can quickly get started with. It does not have too many fancy features, nor does it have complicated and difficult to understand concepts. It is a Vlog editing App that is quite easy to use. Of course, basic functions such as music, text, editing, and speed are all available and free. It is not suitable for making videos with cool transitions or special effects, but is more suitable for making Vlogs calmly.
5. Vllo A relatively professional and easy-to-use video editing app, it has all the functions for adding audio, stickers, and text. In addition, it also provides "sound effects" in the audio, such as "cheering", which is a very interesting feature. In addition, advanced materials need to be paid, 68 yuan, but the free ones are generally sufficient. In addition, it only costs 18 yuan to remove ads. Vllo is a quiet tool product without any concept of community, and is suitable for creative bloggers.
6. Cutting Like TikTok, it is a βToutiaoβ app and can be regarded as the official video editing app of TikTok, so it is naturally very friendly for editing TikTok videos. In addition, it also works very well for Xiaohongshu. The characteristics of Jianying are derived from Douyin. In addition to the basic video editing functions, it also has a lot of Douyin's popular special effects, and an additional community function, which can copy the same videos of Douyin influencers with one click, lowering the threshold for editing. Simply put, you only need to import the video material to generate the same popular Douyin version with one click. A must-have app for Tik Tok influencers!
Summarize: Simple template: Jianying or VUE Professional editing: Video leap Relatively professional and relatively easy to use: Vllo or Yishan Data Class In today's Internet era, being a KOL is definitely not just about sharing your daily life. In fact, it is essentially about operating yourself as a brand. For "operation", marketing is just the beginning and data is the result. In other words, today's KOLs cannot do without looking at data, because looking at data can not only better adjust the content direction according to the data situation, but also judge their own commercialization capabilities. In addition, advertising cooperation is also based on data. Only by knowing yourself and your enemy can you become a KOL in this new era. Of course, businesses also need to pay attention to the data of KOLs or brands. After all, whether the testing influencers are effective has a direct impact on their own interests. There are two main types of data analysis on Xiaohongshu: one is Xiaohongshuβs personal analysis, and the other is Xiaohongshuβs merchant analysis. Although there are official data reports from Xiaohongshu in the brand partner background, there are also third-party analysis products, which I mainly divide into two categories:
1. Personal Analysis 1. Data of brand partners of Xiaohongshu App Officially produced by Xiaohongshu, the data is undoubtedly the most accurate, and most of the data can be presented in full. You can use it to understand your own fans and the business notes data of your cooperation. The downside is that currently only brand partners can view the data. (Brand Partner Center Example) Although Xiaohongshu's data does not include any analysis, as a new-age KOL, we must learn to use this data. Basically, we can roughly determine which day from Monday to Sunday is the most ideal for note exposure based on the business note cooperation status. Taking this as an example, we can also infer a lot of "analysis" as a reference. (Business notes placement on Xiaohongshu) (User portrait of Xiaohongshu fans)
2. Qiangua Data Qiangua Data is a more professional Xiaohongshu data analysis platform. It can currently be used to view bloggers' personal data, even if they are not brand partners. The data is monitored from Xiaohongshu and is definitely not as accurate as the official one. In addition, the number of note readings that Xiaohongshu does not display to the public cannot be viewed on Qiangua. For KOLs, even if they are not yet brand partners of Xiaohongshu, they can use Qiangua data to analyze their own user portraits. However, the free version can only see 3 people per day, and these 3 people can only be seen once. Every time you refresh the page, it counts as 1 person, and if you click casually, it will be gone. Most functions require payment, the cheapest one is 799 yuan/month, which is still quite expensive for ordinary users. But some of the features are pretty useful, such as the following:
Secondly, Qiangua Data also supports the use of merchants and institutions, and has many functions, such as:
But the price is indeed very expensive, the advanced professional version is as high as 3599 yuan/month... Donβt ask me if itβs useful or not. I canβt afford it and Iβve never used it.
Summarize: Free and easy to use: Xiaohongshu App Brand Partner Center Paid and comprehensive: Qiangua Data 2. Delivery Analysis 1. Xiaohongshu brand partner platform Brand partners can publish cooperation notes in the background and freely view the data of bloggers who have joined the brand partners. It is official and only provides data without any special analysis, but the advantage is that the data is accurate. Naturally, we can also analyze it ourselves through the data.
2. Search show data Souxiu is a Xiaohongshu data analysis platform that uses the Souxiu Index to reflect the commercial value of KOLs. Data such as MCN agencies, business notes, and popular notes provide data and strategic support for brands to conduct precise social media marketing. This index is not written randomly, the official website provides a detailed analysis Search index = fan score 0.5 + note score 0.5 Fan score = [ln(number of fans + 1)/ln(theoretical maximum number of fans)]*1000 Note score = (0.4 [ln(increase in followers + 1)/ln(maximum increase in followers)]+0.3 [ln(number of favorites + 1)/ln(maximum number of favorites)]+0.2 [ln(number of notes + 1)/ln(maximum number of notes)]+0.1 [ln(number of likes + 1)/ln(maximum number of likes)])*1000 The theoretical maximum score of the Souxiu Xiaohongshu Influence List Index is 1,000 points. If an account scores more than 1,000 points, it means that some statistical indicators of the account exceed the theoretical maximum value. Currently, it is free to view blogger data, but the disadvantage is that not all bloggers are included. Newer bloggers cannot be viewed for the time being, and there is no way to submit for inclusion. However, it should be enough for merchants who want to put some KOL notes (KOL refers to bloggers who are active and have a large number of fans, who are theoretically included)
Summarize: Free and easy to use: Xiaohongshu brand partner platform PC version Free and relatively comprehensive: Souxiu Data Profitable Making money is the last link of being a real Xiaohongshu blogger. Currently, there are two main ways to make profits. One is through official cooperation, and the other is through unofficial channels. The official channel means that you must sign a contract with an MCN, and it also means that you must be a brand partner. The unofficial channel is simply private cooperation. In these two cases, there are several ways to obtain advertisements:
1. MCN or Xiaohongshu official partner platform 1. MCN or Xiaohongshu official partner platform This kind of cooperation usually goes through official channels, and the contact is relatively passive. The brand account screens the influencers to be cooperated with and then contacts them, or the MCN that the brand has signed a contract with actively contacts itself for advertising cooperation. There is nothing to explain here. The disadvantage is that it is relatively passive. The advantage is that the cost will be higher than the unofficial channels, but minus the share given to MCN, it seems to be almost the same as taking the advertisements yourself (MCN earns a profit share between the brand and the influencer)
Summarize: Official platform or MCN: Xiaohongshu brand partner platform 2. Announcement products 1. Red Notice Red Notice is similar to a task publishing and acceptance platform and is very easy to use. It not only supports KOLs to take orders, but also supports merchants to post recruitment advertisements, but there are good and bad ones. In fact, as a platform, the Red Notice has not verified its authenticity and it is difficult to distinguish between true and false. Therefore, you need to pay attention to safety and avoid being deceived.
2. Crab Notice Very similar to Red Notice, very simple to use. It supports KOLs taking orders and also supports merchants posting recruitment advertisements, but the problem is the same. The content is a mixture of good and bad, and the platform has not verified the authenticity. Therefore, you need to pay attention to safety and avoid being deceived.
3. Announcement to the community In some announcement groups, the group owner or members will send out a link to a form for recruiting talents. All you have to do is fill out the form and wait for contact. However, there will be no feedback if it is not in compliance with the regulations (this reminds me of submitting a resume). It is inconvenient to use, and of course the information has not been verified, so you need to pay attention to safety. Moreover, groups are not publicly searchable, and the cost of finding a suitable announcement group is relatively high. How to use: You need to join the group Function tags: #profit #getads Rating: ππ 4. Personal contact information Leaving contact information on the personal profile page of Xiaohongshu, such as Weibo or email, is effective, but because it is passive, the number of contacts is not controllable and is generally small, and the efficiency is very low. However, the success rate of cooperation is generally higher if the contact is targeted. (Xiaohongshu blogger: a big orange π)
Summarize: Passive method: Xiaohongshu brand partner platform & personal profile email Active: Crab Notice & Red Notice (be sure to verify authenticity) This is the end of the complete list of Xiaohongshu's operating tools. The entire article includes all the tools involved from registering an account to publishing content to later conversion and profit. Finally, let's make a summary of the whole article; Summary: Text Recommended illegal word detection: Zero-gram word search Text modification recommendation: fancy text Image category Shooting & editing is simple and easy to use. Recommend Vsco Snapseed is recommended for complex photo editing and editing Jigsaw Puzzle Recommendation: Jane Cutout recommendations: Tiantian Ptu or Picsart Add word recommendation: Butter Camera Poster recommendation: Maker Post Video Simple template: Jianying or VUE Professional editing: Video leap Relatively professional and relatively easy to use: Vllo or Yishan Data Class Free and easy to use for individuals or brands: Xiaohongshu App Brand Partner Center Personal or brand paid and comprehensive: Qiangua Data Free for individuals or brands, generally comprehensive: Souxiu Data Profitable Official platform or MCN: Xiaohongshu brand partner platform Advertising volume is generally safer: leave an email in your profile More ads may not necessarily mean more safety: Crab notices & Red notices (be sure to verify authenticity) I believe this article will always accompany you on your journey on Xiaohongshu. If you think the article is good, donβt keep it to yourself, share it with your friends~ Author: Mr. Elk Sky Source public account: Mr. Elk Sky (ID: milusir94) |
<<: New Year's Day Marketing Strategy for the Wedding Photography Industry
Recommend
What to eat on the beginning of summer? 9 must-eat foods recommended for the beginning of summer!
The first day of work after the May Day holiday wi...
Analysis of the Unicorn NetEase Cloud Musicβs Competitive Products with Over 300 Million Users!
Before NetEase Cloud Music launched its first ver...
Toutiao Monetization Academy Course Video on Building Your Money-Making Toutiao Account
The course comes from Toutiao Monetization Academ...
The tragedy of Renren Games: How a gaming company once worth 10 billion yuan was ruined
Tencent is undoubtedly the current leader in the ...
Jinan SEO training: What is SEO promotion? How to understand search engine optimization?
What is SEO Internet promotion? It is the most he...
Douyin Taotao Youhua teacher picture and text character story music task practical short video operation course
Douyin Taotao Youhua teacher picture and text cha...
Ma Fang "Dry Stock Incentive + Equity Incentive"
Introduction to Ma Fang's "Dry Stock Inc...
Four major phenomena have occurred in the real estate market. Is the decline of housing prices in 2020 a foregone conclusion? New information on national housing price trends in 2020
The rise and fall of housing prices is the most w...
Why is the number of views always low? Five data indicators that short video operators need to pay attention to
Data analysis is a very necessary part in short v...
The brandβs Qingming Festival poster has a copy that is not as good as the one written by netizens!
Actually, I just want to say that today is Qingmi...
Advertising cost data for 35 categories across 9 channels for your reference!
In this article, the editor has compiled a large ...
17 things you need to know to get 6 recommendations from Apple!
The author of this article is Zhao Hang, the publ...
How should we play βlocal self-mediaβ?
The rise of local self-media is something that is...
One article is enough! APP promotion is so simple and easy to understand (10,000 words of dry goods)
The author of this article combines his many year...
Analysis of Xianyu's competitive products
The scale of active users in the second-hand e-co...