What can become popular on Tik Tok?

1. Grasp the best time for hot events

Friends who have done hot spot marketing know that every hot spot has its timeliness, and this timeliness is also its lifespan. For example, the example of "Xiao Tiantian" who was very popular on Tik Tok some time ago. We all know that "Xiao Tiantian" gained millions of fans overnight because of one sentence, but if this were to be done now, it would be too late. If we want to combine product content with hot topics for marketing, we must consider the real-time popularity of the hot topics.

2. Pseudo-originality by learning from successful hot cases

The video in the title became a hit by using this kind of technique. The content of this video has actually received a lot of likes, but the format is basically text + pictures. The account uses the form of a comic and grafts another audio clip behind the audio to complete the story. It is normal to make the video more enjoyable and interesting and get more likes and views.

3. Choosing the right background music is very important

We all know that Tik Tok has made a lot of music popular, and the popular music on Tik Tok generally has characteristics such as "magic" and "fun". Being good at using popular music is a quick way to increase your followers.

For example, a certain anchor created an original piece of music called "Brain Hurt". In the video, the anchor kept hitting the cat's head, which looked very cute. As a result, a large number of imitation videos were produced, including ones showing people hitting a tiger's head, hitting a hedgehog's head, and even using a cat's paw to hit a puppy's head. These videos received a very high number of likes.

There are more and more successful cases on Douyin, and more brands are turning their marketing focus to this new Internet upstart. So how can we generate traffic when marketing on the new Douyin platform? Let’s take a look at the marketing techniques and skills brought by the following cases.

Answer milk tea: a new form that subverts tradition

The video of the Answer Fortune-telling Milk Tea quickly became popular on Douyin, and in just three days it had more than 300,000 fans. It also attracted many brands to do imitation marketing, which shows the role of Douyin in bringing products, but it is also inseparable from the characteristics of the Answer Fortune-telling Milk Tea itself.

Answer Milk Tea can be said to be the No. 1 in milk tea content marketing. Ordinary milk tea can only satisfy consumers' taste needs, but Answer Milk Tea interacts with consumers in the form of divination, which makes it have entertainment attributes. What the Answer Milk Tea case tells us is that if small and medium-sized brands want to gain popularity, they must have novel and unexpected content to differentiate themselves from traditional brands, and ultimately use marketing to achieve influence on the Internet.

Harbin Beer: Using hot spots for marketing

The World Cup is held every four years. It is a visual feast for football fans and a marketing battlefield for major brands. Harbin Beer and Vatti have won great victories in this popularity. Alipay has also participated in this hot topic, which shows how important a hot spot that attracts national attention is to businesses.

As a beer brand, Harbin Beer is highly compatible with the World Cup. The lively atmosphere of watching football games in the middle of the night while drinking ice-cold beer makes it a perfect opportunity for beer brands to use the World Cup for marketing.

The challenge of Harbin Beer on Douyin received more than 300,000 participants, and the usage of the customized Douyin stickers of Harbin Beer + football + speaker reached 69,000. It gained high exposure through the opening screen and challenge, and invited star Neymar to shoot commercials, successfully taking advantage of the World Cup hotspot to build momentum for the brand.

Haidilao: Involve consumers

When the term "sense of participation" came out, many brands began to do marketing in this direction, but many brands did not learn the essence of this word. Haidilao, on the other hand, has done a very good job in this regard. Whether it was intentional or unintentional, Haidilao has been successful anyway.

For only three yuan, you can enjoy Haidilao's tomato beef rice. This hidden strategy has spread among young people at a viral speed through the short video app platform Douyin, and even developed into a variety of other fun ways to eat it, such as seafood porridge. This novel way of letting customers do it themselves is more fun than before, and customers have more autonomy. There are even many people who go to "visit" after seeing it online, simply because they find it novel and fun.

Author: Xiaoxi Operation

Source: Weiwei (ID: 383682079)