What are the techniques for operating Douyin? Summary of key points of Douyin operation skills

Douyin has made many "explosive" products popular, and the sales of these brands and products have increased significantly, making many companies and brands jealous. Everyone wants to show their talents on Douyin, so how to operate Douyin well? What are the skills for operating Douyin ? Come and take a look at this article shared by Dongguan editor Feng Chao about the key points of Douyin operation.

What are the techniques for operating Douyin?

1. Video title

If the video title is not attractive enough, no one will open it to watch the video, and naturally there will be no user behavior. Without user behavior, the system will think that the video is not worthy of recommendation, and naturally it will not enter the recommendation pool and will not be recommended. Therefore, the video title is very important, just like when we write self-media articles. When writing a title, we must pay attention to the length, attractiveness and completeness of the title. We must also pay special attention to not being a clickbait. Finally, we must pay attention to the consistency and authenticity of the title and content. In short, the title determines whether others are willing to take a second look, so it should never be underestimated.

2. Video cover

If the video cover is for an enterprise, it is better to unify it. After all, field verticality is also one of the principles that must be implemented in new media. If it is a personal Douyin account that cannot be uniform, it must be clean and tidy so that people can see the theme at a glance, because this determines whether the viewer will continue to watch, like, leave a message, and other factors that increase the weight of the video.

Three: Video attributes

Video attributes refer to whether the video is a high-definition, uncensored video, whether there are black borders, whether the canvas is complete, whether there are advertisements, whether there are watermarks from other video software, and the overall neatness of the picture, including the shooting environment. It is worth mentioning that if the shooting environment is too messy, it will also affect the video recommendation, so everyone should pay attention to this.

4. Playback experience

This mainly tests the smoothness of video playback. If the picture quality is extremely low and the playback is jittery, it will naturally not be recommended.

5. Video content

The system mainly judges whether to recommend a video based on its popularity, freshness, originality, watchability, excitement and completeness. Let's not talk about completeness. No matter what is shot, no one wants to watch only half of the video. If there is a sequel, it must be marked in the title. Popularity refers to the popularity of the subject, the characters and the topic. Freshness refers to the novelty of the theme or the peculiarity of the shooting technique, which are important factors in determining whether a video will be recommended. The novelty of the theme can be a current hot topic, and the shooting technique can be the peculiarity of the early shooting or the uniqueness of the post-editing. Watchability naturally refers to the beauty of the video and the smoothness of the plot. Originality refers to the scarcity of your content, from music to pictures to content design, which completely belongs to you alone. Finally, excitement refers to the significance of your shooting of this video, whether it has unique highlights and unique meaning.

This concludes this article about the skills of Douyin operation and the key points of Douyin operation skills. For more relevant Douyin operation skills, please search for Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!