Daily operation and promotion methods of new media operation accounts

When doing new media operations , most of the measures of whether a self-media account is doing well are based on how many readers it has and the quality of its content. The purpose of our basic work and article publication is to have more fans, that is, to carry out operations and promotions. Only in this way will we have the motivation to continuously produce content to achieve the ultimate goal.

1. Preparation before operation and promotion

1. Improve the basic settings of all self-media accounts

2. Decide on the articles to promote

3. The article should have solid content, be easy to understand and well organized

4. Set up an activity benefit at the end of the article

5. Make the benefits easy for readers to claim and understand, so as not to cause resentment

Note: You need to complete the account information. It can be set up the same as the official account. Most people add their own official account and functions. As long as you enter the homepage or click on your avatar, you can see it, which greatly increases the exposure of the official account.

Welfare settings generally include some data packages such as mind maps, free software, picture templates or video teaching materials, etc.

Most of the data packages are collected through Baidu Netdisk. However, you need an account. If you already have a Baidu account, you don’t need to set it up. They are all universal, so you can just log in directly.

After uploading your information to Baidu Cloud, you can create a sharing link. Make sure to set it to be permanent. After setting it up, just set up automatic reply with keywords in the background.

2. How to promote

Set up relevant activity benefits through some channels (mainstream media, video, social, audio, platform) to attract users to follow you on a certain platform.

1. Online operation and promotion: We must avoid being impetuous during the process. Although the articles we send out may not show significant effects now, they will slowly accumulate some reading volume and attract some fans. I will briefly list a few platforms that I often use.

a. Weibo promotion

Interact with other users: follow, forward and comment on user information

Post related articles: attract interest, and put QR code pictures and information at the end

b. Zhihu promotion

A platform with the most significant effect in increasing fans. You can post articles on Zhihu yourself, or answer questions created by others. You can gain followers faster by writing articles instead of answering questions, after all, it is a question-and-answer platform.

When answering questions, you can start by stating the main points of the article. You can also say something like "you will gain something after reading this" to arouse readers' interest in reading. Try not to repeat the same content in multiple questions, as this may result in your post being deleted.

In addition to promoting your own official account at the end, be careful not to include contact information or external links, as they are easily deleted. You can also say "I hope everyone can encourage me more and give me a like or something" or you can ask friends to like each other. Early likes are still very important.

It is recommended to choose the question with the highest number of likes and less than 200 to answer, so that you have a chance to be ranked in the top three, so that the number of views will be higher.

c. Douban Promotion

Douban mainly writes articles in the form of diaries, but you can also go to the topic square to answer questions. You can refer to Zhihu's methods.

d. Sohu, Baijia, Toutiao, Jianshu

These are all possible. The articles will be included in Baidu. If the article has a certain number of views, it can be found by searching for keywords in Baidu. With the support of Baidu, there will definitely be traffic. And if it is well written, it will be recommended to you on its own platform.

e. Tik Tok, bilibili, and other video websites

The fastest way to increase followers is to use videos, but it also requires a certain amount of thought, and the videos must be coherent. We will talk about this later.

f. Mutual promotion of public accounts

You can go to Xinbang or Lingku to find some information related to your own official account. There will be contact information of other people’s operators, and you can discuss mutual promotion cooperation. You can also search QQ groups and look for mutual promotion resources.

g. QQ and WeChat promotion

1. QQ conducts keyword search to join the group promotion

2. Self-built group: invite friends to import in batches and guide chat

3. Email: Name within 13 characters

4. Make pictures in group chat: send out the content with your own WeChat account and other information

5. Add "People Nearby", "Shake", "Message in a Bottle"

h. Promotion through event planning

The purpose of the activity should not be too abstract or unrealistic.

Activity Process

1. Make event posters, business cards, and online promotion copy

2. Prepare event resources, including some opinion leaders, celebrities, big accounts, sharing and forwarding, and all company personnel should cooperate

3. Media prepared for the event

4. Specific division of labor for activities

5. Grasp the activity warm-up time

6. Determine the theme of the planned event: tell customers the reasons and motivations for holding this event

7. Prepare gifts for events: gifts that impress people

8. Team execution

2. Offline: Traditional media and carriers (not recommended)

1. Stickers, cartons, etc., stick them wherever you can.

2. Leaflets, posters, cooperative advertisements, field promotion, etc.

3. Operation after promotion

1. Data evaluation and summary

As a self-media operator, you should focus on content production. There is no need to make very complicated data statistical analysis models (except for large enterprises).

However, we cannot neglect the operation of self-media. We must do a simple diagnosis of the WeChat public platform every week. Listed below are some simple must-check items, which you can also delete according to your own situation.

a. Fan growth and loss

The number of new followers, unfollowers, net increase in followers, and cumulative followers per day within 7 days.

We can see the user growth this week, and combined with the daily picture and text push, we can see what content can bring good growth.

b. Fans’ attributes and sources analysis

The channels through which fans follow; fan attributes, such as gender ratio, geographical distribution, and average age.

Create a user portrait based on these aspects, and make a detailed outline based on the usual interactions with fans. Provide detailed portraits and notes for hardcore and loyal users.

c. Fans interaction analysis

The number of fan keyword interactions and the number of clicks on the custom menu bar each day are used to adjust keywords and custom menu bars in a targeted manner based on the fan interaction data.

And interact with old fans to maintain emotional communication.

d. Statistical analysis of image and text push

Operators can see the number of people each picture and text is delivered to, the number of people and times the picture and text page is read, the number of times the original text is read, and the number of people who share and forward it, so as to understand the content operation situation.

In our weekly report, we only need to record: title + number of readings + reading rate + number of reposts + repost rate. If multiple pictures and texts are used, we should mark the number of pictures and texts when doing statistics, and analyze them one by one.

e. Activity Statistical Analysis

If you are holding an event, then count the data such as the fan growth, interaction effect, number of times pictures and texts are shared, promotion costs, etc.

2. Summary of this week's operations

Summarize information and discuss. What kind of problems have you encountered? Is the issue resolved? If not, come up with your own solution.

Author: Exquisite Flowers

Source: Official account, Huahuadianshangji