Ulanhot SEO training: How SEO services can diagnose the basic status of a website

We often come into contact with many different types of websites every day, so how do we use SEO services to diagnose the basic status of the website?

Let’s briefly talk about it through the following five aspects.

1. Website entry status

Many SEO services often overlook this seemingly small problem, and often choose to check the website's PR, Baidu weight of the webmaster tools and other issues first. It's right to look at these. In fact, we'd better check the website's entry rate. If the entry rate is lower than 20%, there is no doubt that there must be something wrong with the website structure. Here we exclude the new site and the situation where there are many updated articles in the early stage. The reason why this test is the first choice is because a good website structure is a good start.

2. URL Standardization

For most websites, we often see some websites with the following situation:
, 58q.org, /index.html, and similar situations, the homepage of the website can be accessed smoothly, and they are all entered by the search engine. In fact, this is very bad. These are equivalent to three types of URLs. The search engine will give different weights, that is to say, the weights are dispersed. In this case, the best way is to do 301 redirection to standardize the URL.

3. External links and internal links

By detecting external links and internal links, you can clearly see whether the core keywords of the website are supported by enough anchor texts. This also directly affects the keyword ranking and stability of the site. It can be detected from three aspects: link quality, link quantity, and link type. Here I will briefly talk about text links. Although the effect is relatively small, text links from high-quality websites still have certain effects.

4. Originality of website content

Many experiments have proved that for a site with pseudo-original articles or even completely copied content, if it gets a lot of high-quality link votes, soft-text dissemination and high click-through rate, the website keywords will still have a relatively good ranking. However, with the continuous adjustment of search engine algorithms, this situation is gradually weakening, especially Baidu. Through Batman’s personal experiments, articles with high timeliness and originality will be given a very high ranking at this stage, and the relative ranking of keywords is very stable. Here the editor recommends that you try to improve the original quality of the article. This is especially beneficial for websites.

V. Other relevant factors

For example: whether the website has a sitemap, whether a robots.txt file is created, the number of broken links within the website, whether gzip is turned on, whether there are too many unmerged css, js, flash and other content in the website code structure that search engines cannot read completely.

The above are the five aspects of SEO services. They can give a brief diagnosis to the website to check whether it meets the search engine experience. If there are any problems, they still need to be modified in time to improve the user experience.