More than 60 tools for event operation and promotion, a must-have!

To organize a good event, it often goes through the preparation stage, planning stage, execution stage, fermentation stage and review stage, and each stage requires different tools. Therefore, this article focuses on these five stages and shares more than 60 corresponding tools.

1

Activity preparation stage

Before you start event planning, you need to analyze the needs of your target users, understand your competitors and the development trends of the entire industry, and then formulate quantifiable event goals based on the research results to guide the planning and execution of the entire event.

Therefore, three types of tools are needed during the activity preparation phase:

• Trend analysis tools
• User research tools
• Copywriting tools

1. Trend analysis tools

Qimai Data

This tool can view real-time APP rankings, as well as the software applications that have risen and fallen the fastest recently, monitor keywords, listing and delisting, and download volume, and also has practical data export functions such as images. For event research, these free basic features are definitely sufficient, and the first registration will give you a three-day VIP trial.

Website link: https://www.qimai.cn

Other options:

iResearch APP Index: You can view the monthly active users, daily active users and monthly usage time of a certain app, as well as the gender ratio of users, the region where they are located, etc.

Website link: https://index.iresearch.com.cn

Small Treasure

A tool dedicated to collecting public account data. By entering the "Weixiaobao" webpage, you can view public account lists in different industries, rising ranking lists, article rankings and other information. By directly entering the competitor's public account in the search bar, you can view its operation status and whether there is a related public account matrix.

Website link: https://data.wxb.com

Other options:

New List: A practical tool that I have recommended to you many times. In addition to understanding the real-time rankings of public accounts, it also provides ranking data information on platforms such as Weibo, Toutiao, and Douyin.

Website link: https://www.newrank.cn

Alexa

As an authoritative website data query tool, it is often used to query the comprehensive data of a website, including independent visitors, PV, visitor sources, etc. This information is helpful for keyword optimization of the website. In addition, it can also be used to investigate the website rankings, visitor status and analysis of the situation of its own website.

The page is not very clear, but it is free to use, so just ignore the advertising messages! After all, they also need to make money.

Website link: http://www.alexa.cn

5118

This is a professional multi-functional data collection and analysis website. You can mine industry long-tail words, do user demand analysis, check the hot spots of the entire network at any time, etc. Try it yourself~

Website link: https://www.5118.com

Other options:

Baidu Index: As a professional search data analysis platform, it can be used to view user demand maps and population portraits, as well as the overall trends of the industry.

Website link: http://index.baidu.com

2. User research tools

Questionnaire

This is a free online questionnaire, assessment and voting platform with functions such as questionnaires, registration forms and online voting.

To design an activity survey questionnaire, simply click "Survey" to create a form, then select a template to edit it, and you can share it to user channels such as Moments, WeChat groups, and QQ groups.

Website link: https://www.wjx.cn

Other options:

Jinshuju: https://jinshuju.net

Mike: http://www.mikecrm.com

Questionnaire website: https://www.wenjuan.com

Tencent Questionnaire: http://wj.qq.com

Tomato Form: http://fanqier.cn

If the survey user platform is WeChat, then you can use the questionnaire mini-program to conduct the survey, including "Tencent Questionnaire", "Wenjuanxing", "Fun Questionnaire", "Xiuzan Questionnaire", "Golden Data", etc.

3. Copywriting tools

During the process of event initiation and planning, it is necessary to write promotional copy for event warm-up. This is also an indispensable part of ensuring that the event achieves the expected results. After all, good copy can bring about viral spread.

So what tools are needed to write event promotional copy? I am in "The article is too bland and lacks creativity? Collect these 8 tools! 》Shared in this article, you can click to view it.

In addition, I also share with you several copywriting websites that I often use, hoping to provide you with more writing inspiration:

Digitaling: https://www.digitaling.com

Meihua.info: http://www.meihua.info

Madison Boom: http://www.madisonboom.com

2

Event planning stage

When it comes to the formal event planning stage, team members need to brainstorm and finalize the event execution plan, and prepare the QR codes, promotional posters, creative H5, etc. required for the event.

Therefore, during the event planning stage, five types of tools are needed:

• Team collaboration tools
• Document collaboration tools
• Poster Maker
• H5 production tools
• QR code creation tool

1. Team collaboration tools

Teambitiaon

This is a free multi-person online project collaboration tool. Go to the "Teambition" page, click to create a new project, and then you can create a new task group in the task bar. Everyone can add, track and promote the progress of tasks in the task group.

Website link: https://www.teambition.com

Other options:

Worktile: It can realize easy collaboration of team interaction and task management through simple collaboration, communication and sharing. It has relatively complete functions, focuses on team collaboration, and is suitable for small and medium-sized enterprises.

Website link: https://worktile.com

2. Document collaboration tools

Tencent Documentation

A document that can be collaborated on by multiple people online, supports Word and Excel types, can be viewed and edited by opening the web page, saved in real time in the cloud, and can also set watermarks for document copyright protection.

Website link: https://docs.qq.com

Other options:

Graphite Docs: A simple and lightweight online collaborative document tool that supports multiple people editing a document at the same time and saving it synchronously in real time.

Website link: https://shimo.im

In addition, the document collaboration applets that can be directly operated on WeChat include "Tencent Docs" and "Graphite Docs".

3. Poster Maker

Maker Post

Event planning requires the design of high-end promotional posters, but what should you do if you are not a professional artist? Don't panic, I recommend you use "Chuangketie", a simple, easy-to-use and powerful online graphic design tool that can help you efficiently make posters, and can also make flyers, PPTs, WeChat pictures, covers, etc. in a fool-proof way.

It also has a WeChat applet, so you can draw and modify directly on your phone at any time. It is extremely useful!

Website link: https://www.chuangkit.com

Other options: “vgo micro poster” applet, “WeChat Business Watermark Camera” APP.

4. H5 production tools

Yiqixiu

This is an H5 production tool that I often use when organizing events. It is fully functional and has a variety of dynamic templates to choose from. It is easy to operate and can easily create exquisite H5 pages to help promote events.

Website link: http://www.eqxiu.com

Other options:

MAKA: http://maka.im

Rabbit Exhibition: http://www.rabbitpre.com

Xiutang: http://s.wps.cn

5. QR code creation tool

Grass QR code

As a professional QR code generation tool, CaoLiao QR Code can not only generate QR codes for text, short videos, emails and WeChat, but also generate QR codes for files, pictures, URLs, etc., and it also has a powerful QR code beautification function.

Website link: http://cli.im

Other options:

2D Workshop: http://www.2weima.com

The Ninth Factory: https://www.9thws.com

3

Activity execution phase

During the event execution process, you need to publish copywriting, posters, and creative H5 to multiple event platforms or your own community to ensure event exposure. During the activity execution phase, three types of tools are needed:

• Launch Tool
• Voting Tools
• Lottery Tools
• Fission Tools
• Social Tools

1. Launch tool

Interactive

Hudongba is one of the earliest free event publishing platforms in China. It publishes a wide variety of activities, including more than ten categories such as parent-child, entrepreneurship, dating, outdoor, charity, large-scale forums, industry summits, etc.

Website link: https://www.hdb.com

Other options:

Activity line: http://www.huodongxing.com

Activist: http://www.huodongjia.com

Activity website: http://www.huodongwang.com

2. Voting tools

WeChat backend voting

This is a voting function that comes with the WeChat official account background. It needs to be inserted into the article before the activity article is published to be effective. Within the deadline, the background will perform real-time data statistics.

If voting is required during the event, you can do so in the background of the official account.

Other options include WeChat applets such as "Quick Vote", "Voting Help", "Mini Questionnaire", and "Vote".

3. Lottery tools

Weibo Lottery Platform

Compared with other major platforms, activities launched on Weibo have greater exposure and involve more people. This is why many brands promote their activities on Weibo. So, how do you set up a Weibo lottery?

After sending the picture and text Weibo of the event, go to my homepage and click "Management Center", find the lottery assistant and follow the prompts to initiate the lottery.

Other options include WeChat mini-programs such as "Lottery Assistant", "Event Lottery", "Lottery Widget", and "Lucky Draw".

4. Fission tools

Star Quest Treasure

Many people may have seen how to play Missionbao on WeChat Moments and in communities. By setting tasks in WeChat official accounts and allowing fans to generate posters to complete tasks, the fission gameplay can quickly mobilize fans' interaction and participation.

Other options include "Octopus", "Exploding Juice Fission", Qianliao's "Fans Pass" and Lizhi Micro Class "Supreme Treasure".

wetool

A very useful tool for personal WeChat account management. It can set keyword replies, automatically create groups, and other operations. It can also be used for personal account fission activities.

Although some of its functions have now changed from free to paid, overall it is still a very practical personal account management tool that needs to be downloaded and installed on your computer for use.

Download address: http://www.wxb.com/wetool

5. Social Tools

A little sign

Xiao Xiao Check-in is a useful check-in tool, suitable for initiating activities in the group that require small tasks to be completed every day.

Something happened in the group

Used to publish group activities and group notifications. The initiator can quickly collect information about event registrants or check whether group members have read the notification. Using it during community operation can help you manage the community efficiently.

Little U Butler

It is a community management tool with many functions, including traffic generation, timely welcoming of new members to the group, automatic reply upon receiving keywords, saving of group chat content, group data statistics, and quick removal of advertisers and lurkers in the group.

Website link: http://www.xiaouguanjia.com

Study together

How can we conduct online community live broadcast activities in multiple communities simultaneously?

You can use YiQiXueTang, a simple-to-operate community live broadcast platform that integrates "live broadcast + recorded broadcast + replay + mobile interactive online education". It takes "tools + content" as its core and focuses on helping learning communities to spread and monetize more effectively.

Website link: http://www.17vsell.com

4

Activity fermentation stage

A good event does not end after the prizes are distributed or shared. You need to do a good job of post-event fermentation, let fans actively spread the word about the event to more people and increase brand exposure.

Therefore, two types of tools are needed during the activity fermentation stage:

• Emoticon Tool
• Short video tools

1. Emoticon Tool

SOOGIF

SOOGIF is a content-rich GIF animation production tool, covering areas such as emoticons, film and television variety shows, art design, sports, animation, etc. At the same time, it updates the latest hot GIF animation content in real time every day, which can help new media to catch the hot spots at the first time.

It has functions such as GIF compression, cropping, editing, and production, which can solve various needs in the marketing operation process such as dynamic image production, dynamic image size compression, dynamic image size adjustment, dynamic image watermarking, etc. During event operation, you can use SOOGIF to quickly turn course quotes or some funny clips into animated images.

Website link: http://www.soogif.com

Other options:

Giphy: It is an online dynamic GIF image search engine, known as the Google of the GIF world. It is used in the same way as other search engines. Users only need to enter what they want to search in the search box at the top of the page to find related animated images.

Website link: https://giphy.com

2. Short video tools

VUE

As a powerful mobile video shooting and production tool, it offers a variety of filters to choose from, supports video segment editing, splicing, color adjustment, adding text, inserting music, self-dubbing, and can insert simple transition effects and other functions.

You can use VUE to edit, beautify, add subtitles, and perform other operations on the video of the event on your mobile phone, and then send it to short video platforms such as Tik Tok, Kuaishou, and Volcano.

Other mobile phone shooting and editing apps include: Wondershare Filmmaker, Qtui, Maobing, Meipai Master, and inshot.

Quick Cut

A free video editing and production tool that is easy to operate on a computer. It also has a mobile app version that supports editing, video speed change, video framing, adding subtitles and other operations. Its biggest function is editing, and it can also do video color adjustment, and has filters and image quality adjustment functions.

It is easy for novices with no experience in video editing to get started. You can add live event video materials or picture materials saved locally directly to the software for batch processing, and then publish them to major short video platforms.

Website link: http://kuai.360.cn/home.html

5

Activity review phase

Regardless of whether the results of the event meet expectations, review is essential - on the one hand, you need to know which aspects of the event exceeded expectations; on the other hand, you also need to analyze which aspects of the event were not fully considered and accumulate experience for the next event.

During the review stage, we mainly used mind mapping tools.

ProcessOn

ProcessOn is a professional online drawing tool that can create various types of flowcharts and mind maps. Drawing an activity flowchart after the event can help you sort out the entire activity framework, discover loopholes in the activity process, and accumulate activity operation experience.

Website link: https://www.processon.com

curtain

As a powerful mind mapping brain management tool, its biggest feature is that you input notes and generate a mind map. You are not limited to the trunk-branch structure of traditional mind mapping apps, allowing you to spend more time thinking about key content.

The page is concise and easy to operate. It supports both PC and mobile terminals, and data is automatically synchronized in real time across multiple terminals.

Website link: https://mubu.com

Author: Gou Junwei

Source: Gou Junwei