B station advertising account opening, B station video promotion

It has become a reality that the vertical Z generation has become the current main consumer force. As the new young generation "Generation Z" (referring to the young people born from the mid-1990s to 2010), they have lived in a digital social media world since birth. How to quickly push one's products to this group of people is an indispensable part of advertisers' current marketing plans. Generation Z brings "socialization", "personality" and "self-pleasing", which put forward higher requirements on brands: interactivity in innovative marketing, vertical marketing combining interests and hobbies, and precision marketing embedded in social occasions.

Currently, there are roughly three types of advertising resources at Bilibili: native information flow, commercial takeoff, and UP host marketing.

1. Native information flow

Bilibili's native information flow ads currently have two forms: small information flow pictures and large information flow pictures. Click on the picture above to see the detailed copy and material requirements. Advertisers can also choose the corresponding ad position according to their needs.

The advantages of native information flow are shown in the figure below:

2. Commercial take-off

The definition of commercial takeoff is as follows: the promotion landing page is the advertising type of the video details page, which is classified into two types: one is commercial takeoff, and the other is content takeoff:

Business take-off: Promote "corporate blue V" videos or "business order videos" (business order videos must be produced by Huahuo);

Content takes off: MCN promotes UP master’s “non-commercial promotion information” video.

If this explanation isn’t clear enough, the following picture will make it clear:

Content takeoff is mainly aimed at personal non-commercial promotional videos of UP hosts, while commercial takeoff is mainly divided into two types: corporate UP hosts and advertisers. However, both content takeoff and commercial takeoff require the selection of a delivery system, which also requires advertisers to cooperate through Bilibili agents!

3. UP master marketing

UP host marketing is relatively easy to understand, and the main process is: UP host business order - video cooperation - joint submission - brand and UP host co-creation, advertising is content, brand and UP host can be joint contributors of cooperative videos, and the manuscripts are shared.

In the UP host business order, the UP host can participate in various offline activities of the brand to increase the exposure and dissemination of the event or attract the attention of fans through their own influence, while increasing the richness of the event. At the same time, UP hosts can publish pictures, videos or live broadcasts of the event to fully promote event exposure and content dissemination. Event types include but are not limited to the following:

New product launches/live performances/pop-up stores/IP events/large-scale exhibitions/other marketing activities.

To sum up, the three major advertising resources gathered in Bilibili, which can be said to be a great opportunity to seize the traffic of Generation Z. If you are interested, you can also contact us (Blue Lion qqad.com.cn) and cheers together at Bilibili!

Materials required to open a Bilibili information flow advertising account:

1. Affix the official seal to the copy of the business license and write "same as the original" in the blank space.

2. UID of station B

3. The official website needs to take a screenshot of the ICP record, print it out and stamp it, write "consistent with the website" in the blank space, and the landing URL

4. The App industry needs to provide software and application market download links.

5. Special industries also need to provide special qualifications for the corresponding industries;

6. Overseas customers need to provide overseas licenses, Chinese and English versions of qualifications, ABN, and special industries also need corresponding filing

To place Zhihu ads, please contact Qinggua Media official