The most comprehensive data analysis tool for TikTok

Nowadays, with the rapid development of the short video industry, many entrepreneurs in the short video field have emerged. As we all know, if you want to create a profitable Douyin account, the content quality must be high. In addition, daily data analysis is also very important. Through professional video analysis tools, you can not only learn the latest gameplay in the industry, but also learn the popular routines of competitors. Don’t you think it’s great?

Next, I will introduce to you the most popular and easy-to-use Douyin data analysis tool.

1. Douchacha

Douchacha is dedicated to monitoring and analyzing all aspects of Douyin video data, allowing users to summarize the content patterns of Douyin's popular videos through straightforward data charts, thus facilitating the operation of Douyin accounts.

Currently, Douchacha mainly includes three major sections: creative insights, Douyin rankings, and data analysis, with a total of 9 functions.

So how can we use these functions to maximize the support of tool data for account operations?

1. Creative Insights

As we all know, we have entered the era of big data, and any operator needs to have the ability to analyze data.

The popularity of a short video, in addition to factors such as chance, must also contain feedback from the overall market and users' specific needs and interests.

Douchacha ’s creative insights section includes: soaring videos, popular music, hot topics and script library. It not only provides all kinds of the latest popular videos, popular music resources and hot topics, but also provides creators with a script library to facilitate creators to cleverly use hot "memes" and integrate them into content creation to increase the chances of obtaining large traffic.

Douchacha script library classification

2. Tik Tok Rankings

The Douyin ranking section of Douchacha includes three major functions: video list, fan list, and Blue V list.

This section conducts some analysis on TikTok users to help advertisers optimize their marketing efforts. Everyone knows that the publicity costs of Douyin broadcasters are not low. If you want to maximize the profits from marketing and promotion, you need to grasp the video content dissemination index and user portraits of different industries and different broadcasters on Douyin. The video list includes: tags, likes, comments, shares and other data in each field of the Douyin video. Advertisers can monitor the comments of the Douyin broadcaster account at will, and intuitively understand the broadcaster's user data and user portrait through the comment hot word chart.

Douchacha user portrait analysis

3. Data monitoring

The stronger the real-time explosiveness of various data after the video is released, the more recommendations you will receive later.

Douchacha provides data monitoring function. By adding Douyin account and copying video link, you can monitor the video and account in real time. You can choose from three time intervals: 24 hours, 48 ​​hours and 72 hours. You can view the specific data change trend chart and overall data table of the video in real time at the selected time.

At the same time, Douchacha can also compare Douyin accounts. Although they are competitors, they are also the best guides.

Douchacha's Douyin account comparison function can help you analyze peer content data, fan data, and video content playback data as effective parameters for formulating operational strategies.

As long as you enter the host's Douyin account/Douyin homepage link/any video link of the host, you can successfully add the host. After the host is successfully monitored, you can view the host's detailed fans and content analysis.

Fan analysis includes fan growth trend chart, video data change trend chart, fan comment data, and forwarding data.

Douchacha Account Comparison Analysis

2. New list of Douyin rankings

Xinbang focuses on content industry services, and its data resource library is rich and accurate. And with the explosion of Tik Tok, a Tik Tok account ranking list has now been launched.

On the new Douyin rankings, you can view the top Douyin accounts in various fields, including 19 fields such as entertainment, talent, cute pets, and comedy.

The data dimensions of the Douyin accounts on the new list are very clear: the number of new works, the number of reposts, the number of comments, the number of likes, the number of new fans, the cumulative number of fans and other indicators are clear at a glance.

If you want to know the situation of your Douyin account in the field, you can check the ranking list on Xinbang.

3. Feigua Data

FeiGua Data is a professional short video data analysis platform.

It has a wide range of functions. It can manage the data of a single Douyin account and check its daily operations. It can also track the data of a single video to understand its dissemination.

In addition, through Feigua data, you can also collect popular videos, music, bloggers, etc., and check the popular products.

Figure: Feigua data display type

For operators, Feigua Data can help you conduct data analysis and understand real-time changes in video popularity, views and other related data monitoring.

4. Shake the Big

DouDaDa is specialized in providing data analysis services for Douyin short videos, which is different from the above two tools.

Creators can add the Douyin accounts they operate to easily understand the changes in likes and fans of multiple accounts.

In order to help creators more quickly grasp the content of the Douyin platform, Douyin directly displays the accounts with the most followers that day, the most popular videos in the past day, and the most popular music in the past week.

The DouDa big data workbench is divided into three parts: the left & top navigation bar and the daily information display area in the middle.

The navigation bar on the left and top is the compass of the entire DouYida website, and is a quick channel for creators to access more detailed data pages.

The middle part directly displays several important data that must be viewed every day:

Operation account monitoring : Creators can place their operated accounts here to easily understand the changes in likes and fans of multiple accounts.

Monitoring data dashboard : The data of competitors will be displayed in this area, and data monitoring of any video will be launched this week!

Service Support and Information : Product usage help documents, the latest industry information, and DouYuda product upgrade announcements will be displayed in this area.

Summary of hot content : In order to help creators quickly grasp the content situation on the Douyin platform, we directly display the accounts with the most followers that day, the most popular videos in the past day, and the most popular music in the past week.

Toobigdata

If you want to view rich TikTok data but don’t want to spend too much money, Toobigdata is a good tool.

Toobigdata also has rich data functions, bringing together various practical data functions of Douyin, including the latest industry information, Douyin official platform links, popular products, popular data, account diagnosis and other practical tools.

Most of TooBigdata's data can be viewed for free, which is sufficient for general users.

For example, the TOP100 popular sales data on Douyin can be viewed for free on TooBigdata. Friends who have Taobao Douyin accounts can use it more often.

6. Kas Data

Kas Data is an open platform for big data on the entire video network. The platforms it monitors are not only Douyin, but also "Douyin", "Kuaishou", "bilibili", "Meipai", "Miaopai", "Xigua Video" and "Huoshan Video". Key features include:

MCN Management: MCN Management is a celebrity management tool provided by Kas Data for MCN organizations. It supports claiming celebrities on major short video platforms (TikTok, Kuaishou, bilibili, Meipai, Miaopai, Xigua Video, and Huoshan Video) and Sina Weibo celebrities. After claiming, you can view the celebrity's various operational data (such as fan trends, video data trends, etc.) at any time, so as to timely discover the potential and shortcomings of the celebrities under your jurisdiction, so as to adjust the operational focus in time and realize scientific and intelligent management.

Popular videos, Douyin BGM, Douyin topics, platform hot spots and other functions (you can learn more about them on Kas Data)

Intelligent screening: Based on the content classification, fan quality, video data performance, commercial attributes, fan portrait (age, gender, region) and marketing budget of celebrities, it helps advertisers and advertising companies screen the required KOL celebrity resources and quickly formulate accurate and effective self-media combination delivery strategies.

Kas Data membership is divided into free version, basic version, advanced version and super version. Each level corresponds to different functions. It is undoubted that the higher the level of the version, the more powerful the functions.

The most popular data analysis tools for TikTok are all here.

Author: Chen Yu

Source: Chen Yu