315 Public Relations Firefighting Guide! (Collect now)

The legendary annual International Butt Wiping Day is about to come online today. Are public relations people starting to have a headache? It is said that 70% of the 315 Gala’s ratings were contributed by various public relations agencies!

As an uncle among the spectators, I have carefully drawn a 315 butt-wiping guide for you:

As the saying goes, it is better to prepare for a rainy day. There is still a little time before the party, so let’s take a look at the 315 firefighting guide that the uncle has prepared for everyone.

There is a famous industry rule in the public relations circle: the golden four hours. As the name suggests, it means making the best response within four hours after a crisis breaks out and suppressing public opinion. The longer the time, the more uncontrollable it is, and the wider the spread.

So what is the first thing you need to do within four hours? Apologize, apologize, apologize. It is important to say it three times. First of all, make your attitude clear. If it is your own fault, emphasize that you will get to the bottom of it. If it is someone else's fault, you must also declare that you are sorry for the negative impact it has on society.

Take Haidilao’s crisis public relations last year as an example. After the incident was exposed, Haidilao handled the crisis public relations so fast that people could not react. Within about 4 hours after the crisis broke out, Haidilao issued an apology statement, and less than 3 hours after the statement was issued, it informed the confirmed handling plan.

It fully seized the "golden time" of crisis public relations management, controlled the spread of public opinion, and controlled the discourse power of public opinion.

When a crisis occurs, it is necessary to find out the cause as soon as possible. A good public relations person will have prepared the words before the incident occurs. I would like to emphasize three points here:

1. Respond quickly and find the cause

2. Explain the facts and treat them differently

3. Full compensation, strong sense of responsibility

1. Set up an emergency response team, be ready to respond to crises at any time, speak with one voice, and avoid having bad teammates

2. Prepare PR materials in advance to seize the golden time

3. Communicate with the media, industry leaders, etc. in advance

This is, firstly, to avoid being criticized by peers, and secondly, please look at the first picture of the article, you will understand.

Before a crisis occurs, we should prepare for it, and after it occurs, we should deal with it quickly, speak out quickly, communicate quickly, and characterize it slowly, combining all available forces to draw authoritative conclusions.

I hope you don’t need the above 3.15 PR guidelines!

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