The October marketing calendar is here, here are some tips for planning alternative events!
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It is said that marketing is like a pendulum.
Therefore, the most important thing for branding is——
Only in this way can you gain both fame and fortune. The promotional dates in October 2018 are: (It is recommended to pick two, play once in the first half of the month and once in the second half of the month) International Day of Older Persons October 1 Do : Alternative promotions How uncreative it is to celebrate National Day on October 1st, we should celebrate Senior Citizens Day instead: Honor the elderly, or honor yourself who is paralyzed in bed during the National Day holiday... Use such themed promotions to save the poor sales during the National Day holiday. Emperor Kangxi unified Taiwan October 2, 1683 Good : Celebrate the 335th anniversary of Taiwan's reunification
The situation in the Taiwan Strait is so tense now that the first person to try unification will attract attention. Reunification of East and West Germany October 3, 1990 The Federal Republic of Germany and the German Democratic Republic were unified on this day. Later, this day was designated as the National Day of Germany. Advisable : Cross-border cooperation East and West Germany can be unified. Can't you unite with your opponents? Discuss in advance the joint promotion or event on this day, Such as Coca-Cola × Pepsi , It will definitely attract attention and fans... World Animal Day October 4 Do : Care for animals For example, a dog food brand launched its first singles dog food; For example, if you buy a Xiaomi phone, you can get a banana to show your love to the monkeys... Jobs dies October 5, 2011 Do : Remembering Steve Jobs In remembrance of Steve Jobs' 7th anniversary, Just prove your feelings to your fans; You can also enter the lucky draw to win an iPhone. Play with the feelings of the versions before 4 generations... The second anniversary of the death of Chunyu Doctor founder Zhang Rui October 6, 2018 Good : Remembering Zhang Rui Taking this opportunity to remember you, Announced that the company extended the holiday for one day. That means the holiday will start on October 9th. To hype the company's humanistic care for its employees. The British and French forces burned down the Old Summer Palace October 7 Recommendation : Boycott British and French goods Talk about your parts. Never use British or French products... In addition to boycotting Japanese and Korean goods, This is also a new concept. What if some fans recognize it... Cold Dew October 8 Suitable for : holding Cold Dew Festival The so-called Cold Dew means that if it gets any colder, it will be difficult to show your thighs... So anyone who posts photos of their thighs on that day can win benefits or draw a prize. First day of National Day holiday October 8 Good : Caring for office workers The first day of the holiday, Especially need to be cared for... So as long as you shop on the same day, And the address is an office, Give gifts to everyone. World Post Day October 9 Suitable : Free shipping Not only is shipping free for purchases, Free shipping even if you don't buy anything—— Send branded greeting cards by mail. With Double Eleven coupons... World Habitat Sanitation Day October 10 Recommended : Give a sweeping robot as a gift 10.8 – 10.10 Shopping, Removable sweeping robot, Support customers in keeping clean. International Coming Out Day October 11 Do : Come out politely Give a reason to come out… Just announce it on the same day and @ the brand’s official Weibo account. Anyone can participate in the prize draw. The prize is small, but the attitude of supporting Rainbow is big. Columbus discovered America October 12, 1492 Suitable for : New product launch Anyway, our small and medium-sized brands don't get much media and audience attention when they hold press conferences. Then they buy media reports to reveal which product dares to claim to have discovered a new world, so that they can get some credit. World Health Day October 13 Recommended : Live broadcast of health care for example, The live broadcast of selling dog food provides dog health care. Live broadcast of selling shampoo for head care, Selling car perfume live broadcast to provide ventilation system health care... Using the name of celebrating World Health Day to attract attention. Wine Valentine's Day October 14 Lovers sip wine. Celebrate the poetic autumn. Do : Wine Barrel Challenge Show affection, On Wine Valentine's Day, Do you dare to take the wine barrel challenge? A bottle of wine was poured over my head, You can get brand blessing gifts. Global Handwashing Day October 15 Good for : Clearing out old items Borrowing the meaning of washing hands with a golden basin, Clear out old products and get new ones. World Food Day October 16 Advisable : Be polite when cutting off food To appreciate the value of food, As long as there is no food for one day, You can get brand rewards. World Day for the Eradication of Poverty October 17 Good : Cut off food supply and disaster relief Following yesterday’s World Food Day… Announce a donation of food in proportion to the number of people without food; If you want to participate, you can get brand rewards by cutting off food today. Double Ninth Festival October 17, 2018 Suitable for : Men's Day In modern Chinese, Chongyang Festival is: Isn't it just the overlapping men... So we held a Men's Day that day, The team with the highest stack wins the brand award. It can also be used to spread creative ideas and attract attention. World Menopause Awareness Day October 18 Yi : #Accompany me through menopause#
Lu Xun died October 19, 1936 Lu Xun Memorial Day On the same day, e-commerce customer service, WeChat customer service, and Weibo customer service, We will answer every inquiry with Lu Xun's original words. This is to attract audience interaction and media reports. World Chef Day October 20 Do : Hype the company Catering companies can publicly give away holidays in the name of chefs' holidays; Instead of catering companies, employees are asked to cook for themselves and the chefs are given holidays. Nobel Prize is born October 21, 1833 Do : Make your own Nobel Prize vote Let your fans vote for the winners of six major awards and have a carnival for the entire network. for example, Nobel Peace Prize - like Fan Bingbing, who has been praised for her peace to the point that she won't respond to any criticism; Nobel Prize in Physics - Like Luo Yonghao , who raised a TNT and smashed it on his face; Nobel Prize in Economics - such as Zhai Xinxin, who got rich by getting married; Nobel Prize in Physiology - Lei Jun won it again, the best monkey trick; Nobel Prize in Literature - such as the quarrel between Guo Degang and his apprentice; Nobel Prize in Chemistry——If Ye Xuan was cursed... If a celebrity responds, you'll be lucky. Chen Ke's Birthday October 22, 1987 Recommended : Buy Chen Ke as the spokesperson This is a person who is not very popular but has a lot of topics. At least he is a non-mainstream opinion leader. It must not be expensive to buy a spokesperson. Take the opportunity to leak information to the media to attract attention. Frost October 23 Suitable for : Dandruff Festival As the saying goes, "I have accumulated dandruff for a year, just to give you a snowfall"... Then let’s take advantage of the meaning of Frost’s Descent and hold a Dandruff Festival… Awards will be given for the most, most beautiful and most violent. 1024 Programmers ' Day October 24 Do : Care for programmers
In short, it fully demonstrates your humanistic care for groups with low emotional intelligence. China's first KFC restaurant opens October 25, 1987 Do : Crowd out KFC Take your product to KFC and pose for photos on the same day. Post to Moments and Weibo @ you, You can get a subsidy of N yuan... If the other party responds, The fraud was successful. Taiwan Restoration Day A holiday commemorating Taiwan's independence from Japanese colonial rule. October 25 Weibo @Taiwan independence artist, Forward your brand's unique product poster, (For example, 84 anti-independence liquid, 3M anti-independence mask, Jinshan Duba, Baidu Guardian...) For products that can be drawn, the number of likes is proportional to the probability... Use this to play event marketing . Sanitation Workers' Day October 26 Do : Care for sanitation workers
Jiang Fangzhuo's birthday October 27, 1989 Suitable for : Gift giving Although the cultural level is limited, After all, she is also a goddess of art... Buy @蒋方舟 and post a birthday gift on Weibo, thank you for the customized product sent by your brand; Then use the internet trolls, joke tellers and news media to speculate why Jiang Fangzhuo prefers your brand. King of Glory 3rd Anniversary October 28, 2018 Recommended : Tier promotion For example, players who are bronze, silver, gold, etc. on that day, Enjoy different discounts and privileges when shopping. This is to sell goods and attract attention. China fully allows two children October 29, 2015 Best : Buy one get one free They said that day was the Second Child Day, and there was a buy-one-get-one-free promotion on designated products. Then send a round of text messages to warm up for Double Eleven... Project Hope established October 30, 1989 Do : Public Welfare Marketing All sales on the day of the appeal will be donated to Project Hope. Then send a round of text messages to warm up for Double Eleven. Halloween October 31 Good : Sell lucky bags Get a Halloween surprise (scare) bag when you shop on the day. Then send a round of text messages to warm up for Double Eleven. Remember these marketing nodes, Let October be good to you. end Source: |
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