The path to Cha Yan Yue Se's popularity - 15 lessons on practical brand building. Resource introduction: Cha Yan Yue Se has opened 160 stores in Changsha, with one store every 100 meters. The density is so high that you can find another one every few steps. There are also long queues in every store, and it has been frequently searched on Weibo by netizens. There must be some brand operation secrets behind this that can be replicated and learned from. Yinli Academy specially invited He Yiting, the former general manager and brand manager of Cha Yan Yue Se, to share the path to Cha Yan Yue Se’s popularity. There are no obscure terms. Starting from the perspective of "what can be done immediately" for catering brands, with Cha Yan Yue Se's brand development logic as the core, we will talk about brand building methodology that you have never heard of. For the first time, the core details of brand operations and practical techniques for daily marketing are disclosed. Whether you are marketing planning, decision-making, or branding, you can make breakthroughs. Course Catalog 00Published: How to find your brand power.mp4 Lecture 01: Does a brand have a personality? An overall review of creativity.mp4 Lecture 02: What else can you write about in a WeChat official account besides talking about products?.mp4 Lecture 03: The birth of a complete WeChat article.mp4 Lecture 04: New product packaging, Cha Yan’s new product is called Fairy, your new product is called Dragon Juice.mp4 Lecture 05: Cross-border marketing, what kind of cross-border marketing is valuable?.mp4 Lecture 06: Theme Marketing, Brand Building or Not?.mp4 Lecture 07: How to provide distinctive store services.mp4 Lecture 08: Customer Operations, Identify and Activate Your Core Users.mp4 Lecture 09: Visual System - Hit your brand visual hammer hard.mp4 Lecture 10: Sound conformity, creating auditory recognition.mp4 Lecture 11: Taste extension, how to make your product more attractive to purchase.mp4 Lecture 12: Emotional identification, starting from brand favorability.mp4 Lecture 13: How to make discounts more interesting.mp4 Lecture 14: Should I operate Weibo, Douyin, Xiaohongshu, etc.? Lecture 15: How to build a fighting brand team?.mp4 |
<<: Douyin operation: 4 tips to teach you how to create a Douyin hit from scratch!
>>: User growth: How to establish a user perspective?
Today I will mainly share with you some trial and...
yesterday, The insect world has a new member From...
Huawei AppGallery Paid Promotion Operation Guide ...
[[251005]] According to foreign media reports, Go...
As a botanist, the questions I answer most often ...
Everyone on the Internet is familiar with Chai Ji...
Brief introduction to the resources of Boxue Busi...
The so-called intelligent operation focuses on ac...
The case of Chinese "super detective" L...
In the vast universe, various elements are consta...
This article mainly introduces the reasons for be...
In today's article, we will take a look at 15...
The editor still says the same things as before. ...
The establishment of an operating system involves...
A flash by the Ruoshui River In 1931, the Swedish...