A new way to accurately attract traffic from Himalaya Audio!

Everyone knows that Himalaya has over 100 million daily traffic, and this is only paid content, and courses are the dominant traffic of Himalaya.

Look at the picture above. This is an entrepreneurial account with more than 90 million traffic .

Looking at this one, his project is not explained very clearly but the traffic is huge, and his main traffic comes from Himalaya. All the traffic generated are accurate fans. Today, Uncle Wolf will talk to you about Himalaya's traffic generation techniques.

1. The Secret of Traffic

As a person with six years of practical experience in the Internet, Uncle Wolf has worked on many cases, walked a lot of roads, and studied many platforms before he discovered that these three words are the secret of traffic . As long as you master one of them, you can break the cage of single-digit additions on WeChat and control your own destiny.

The first word is content

In this era where content is king, he is the one who controls the traffic. Since you want to gain traffic, there is no need to say more about this Uncle Wolf. You must all know this iron rule.

The second word is weight.

The meaning of weight is very simple. It is your biggest assistant in assisting content to be king. Weight affects the exposure of your content. If your weight is low, then your content will not be easily recommended. If the content is Liu Bei, then the weight is Zhuge.

The third word is ranking

As the name suggests, ranking is simply the importance of the field you occupy, group ranking, public account name article ranking, etc. What we know now is that there is a fixed search volume somewhere on the platform. If your ranking is high, you will be easily searched. If your ranking is low, you may not even be searched. You need to improve your ranking.

1. Why choose Himalaya

I like to fall asleep by listening to songs or stories, and I also learn some knowledge through audio. So I suddenly thought, can I share my experience and thoughts through audio? And then do audio drainage?

I have been doing this for half a year now, and my main focus is Himalaya. I have released nearly 200 experience audios. The effect in the past two months has been very impressive, and I can steadily attract more than 50 people every day. Why do I use Himalaya? I will share some of my experiences with you, and let us explore it together.

1. Large traffic base

Himalaya FM users are mainly distributed in first- and second-tier cities, with a higher proportion of males, and their age groups are concentrated in the post-80s and post-90s, with the user group mainly between 20 and 35 years old. And Himalaya is the best in the same field.

2. More friendly to newbies

Certification in Himalaya is free and is of great benefit to authors. Compared with short video software, Himalaya does not require shooting, video editing, or thinking about scripts; compared with text platforms such as WeChat official accounts and Zhihu, you do not need to learn writing and do not need to worry about originality. Even if you don't know how to use it, he will teach you how to use it step by step.

3. Himalaya’s recommendation mechanism is mature

Himalaya has a host rating system. The host rating reflects your overall influence on the platform. Himalaya will give you more recommendations and higher weight based on the rating.

The account level is related to various rights and interests. Of course, the rights and interests are not limited to these. After you are certified, you will find that there are many more rights and interests. Let me briefly introduce the level benefits.

There are 17 levels in total for Himalaya anchors, from V0 to V16 .

V1 - V3 is the novice stage and you are not allowed to post content with an advertising nature, otherwise your account will be blocked.

At levels v4-v6 , you can already put traffic-generating ads. Uncle Wolf recommends that you put them at the back. If you put them at the front, people will mistakenly think that it is an advertisement, which is very bad for you to upgrade your level and attract fans and traffic.

At V7-V8 , you can leave contact information in the album introduction, but it is best to use homophonic words.

At V9 , this level can leave contact information in the album introduction, but it is best to use homophonic words.

3. How to use Himalaya to attract traffic

1. Select a category

If you want to use Himalaya to attract traffic, you must determine the category. Himalaya’s classification is very detailed, you can choose the category that meets the fans you need.

2. Create content

After selecting the category, you need to edit the content. Here are five suggestions from Uncle Wolf based on the content.

Content format

Himalaya is an audio platform, and the content is naturally in the form of voice, so people with nice voices naturally have an advantage. Those who have bad voices can find a way to solve the problem themselves, and you can buy a sound card online.

Content length

It is best for novices to keep their broadcast within 10 minutes. Uncle Wolf recommends about 5 minutes. This way, it is neither too long nor too short. The ending can create suspense and attract other people's attention. If it is too long, others will not listen, which affects the completion rate and the level growth.

Content related

In general, we can make the content we want to output into an album, and you can divide the album into as many segments as you want, just like a TV series. No matter how many segments you divide it into, the content in an album must be related.

Uncle Wolf recommends that everyone start by making some music. There are many advantages to doing this, for example, it doesn’t take too long, it has a high verticality, and others will also want to listen to it.

Content Quality

Except for necessary interjections, don't pause like you normally do when speaking, such as "ah, um, well", so it's best to prepare the text in advance and then record it fluently. The content must be original. Originality is not just the sound you record yourself. The content should not involve copyright disputes. The official definition is infringement of others' privacy, reputation, and business secrets, and is reported to have infringed on intellectual property rights and has unclear copyright.

Content Sources

There are many ways to source our content. We can collect it from various platforms, such as Zhihu, official accounts, etc. Of course, we cannot look for content with copyright issues. Even if we want to find such content, we must make appropriate modifications to avoid pseudo-originality.

After entering Himalaya, you should first study the platform specifications. The platform specifications can help you understand Himalaya and help you develop quickly. Don’t ignore them, otherwise you won’t know why your account is lost. There will be a trick icon when recording audio. Uncle Wolf strongly recommends that you must watch it, which will be of great help to your work.

3. Comprehensive Rating

After you have done all the above, your anchor level will not be very low. At this time, you should pay attention to the activity of your account, increase your reading volume and reading time to increase external traffic.

Of course, these things can be brushed, and brushing requires certain skills. You can use Taobao's order-brushing technology, but you must pay attention to flexibility to mainly brush the views and completion rate.

4. Notes

When you have trust, fans, and want to attract fans. You must use another account and just make the recommendation, then you will be successful.

Wait until you make money and then generate some paid traffic, which is equivalent to a through train with official unspoken rules. Himalaya will pay attention to you, list you as a high-quality anchor and give you greater weight.

Final Thoughts

If you follow the above four points and create an account with 300+ accurate fans who add you on WeChat every day after one month, it is considered a small number. The number of readers will also soar.

To do traffic generation, you need to know yourself and your enemy. Knowing the categories you are good at and all the rules of the platform will ensure you win every battle.

Author: Uncle Wolf

Source: Uncle Wolf