Tik Tok search user ranking rules, what are the benefits of Tik Tok search?

Nowadays, most people use their free time to watch Douyin, which shows that the platform has a lot of traffic. Many businesses use Douyin to promote their products. The more searches, the greater the traffic. Let's talk about the rules of Douyin search user ranking.

1. Layout keywords

The focus of search is the layout of keywords. The more keywords you layout, the higher the accuracy, the better the keyword ranking, and the greater your traffic. So how to choose keywords? That depends on your own products. Determine the keywords based on the products you want to search for and the products you want to attract traffic. It is best to choose long-tail keywords that can be segmented.

2. Make a keyword video

After determining the keywords, start making videos around the keywords to solve user needs.

1) Put keywords into the video

Through the official video, we can find that Douyin’s system is very intelligent when it comes to keyword recognition, so we add keywords wherever we can.

2) First, the nickname plus industry keywords

Add keywords to the video copy + video content + video title. The system can recognize the text on the video, so it is very necessary to type your keywords at the top of the video.

3) Topics with keywords + collection keywords

There is no need to say much about keywords, just add suitable topics. Topics are suitable for long-tail keywords. Then there is the collection, which is the collection of your account. You can set it up in the background yourself.

Benefits of Tik Tok Search

1. Targeted Audience

Users directly enter keywords to search because they want to see this content. If your content can meet their needs, they will follow your account.

2. Continue to get traffic

High-quality content can continuously gain traffic and be searched by potential users continuously.

3. Passive traffic

Tik Tok search traffic is passive traffic. If you master the search rules, you can obtain accurate potential customers after the video is released.

After these introductions, we understand the ranking rules of Douyin search users. The higher the search user, the greater its traffic will be. Technical optimization can be used to improve the ranking of videos in keyword searches.