GAC Ayan series models are dressed in "epic new skins", the king's new attitude carries the whole audience

If you are a gamer, you must have heard about the new Star Wars skins in the "Chicken Game". They are very popular with fans because of their coolness. In this era of "appearance is justice", all walks of life are making every effort to improve their appearance in order to win more attention. For example, recently Xiaomi spent millions to change its LOGO from the original square to a circle, and many netizens said they wanted to change their careers and become designers. GAC Aion, an innovative technology company in the field of new energy vehicles, also recently changed its brand IP to a new skin with the "King's Theme", which is domineering.

In fact, "changing skin" is not necessarily for the sake of attracting attention, but can also have special significance. On April 16, GAC Aion, which welcomed its independent brand at the Guangzhou International Auto Show last year, officially switched to a new LOGO and body logo for all its models, with more than 20 logos updated on a single model. At present, vehicles with the new logo have been mass-produced and have arrived in stores one after another. The Aion brand has set off with a new look and opened a new chapter.

In the game, an epic new skin often means special connotations and extreme personality. The AION model "dress-up" is a significant renewal in the "epic" development of the GAC Aion brand. It can also be called an "epic new skin", which marks another milestone for GAC Aion after its brand independence.

The biggest change in the revamped AION model logo is that the brand name has changed from "GAC Trumpchi" to "GAC Aion", declaring Aion's brand independence.

In addition, some obvious changes can be seen from the appearance of the car body. For example, compared with the original "G" logo, the new "G" logo adopts a high-brightness, flat and light design, which is more in line with the symbols of the digital age. At the same time, the texture is as transparent as titanium. The inner circle of the "G" is matched with a bright "AION blue" color, just like spreading wings in the wind, which also means that electricity brings new life.

The rear part of the car fully highlights the exclusive logo of the "GAC Aion" brand and the "AION" model family. The combination of AI and ON represents the simultaneous arrival of love and intelligence, and the car has become a "smarter companion" in life.

In terms of interior, taking the steering wheel as an example, the "G" logo in the center of the steering wheel has been replaced with the word "AION". At the steering wheel that is "closest to you", the new AION has also been prepared to keep AI online (ON) all the time, fully controlling the new smart connected life.

Since its establishment in July 2017, GAC Aion has always adhered to the leadership of technological innovation, bringing world-class products and services to users, and its advanced, fun, trendy and high-quality brand genes have gradually gained popularity. Today, GAC Aion, which is positioned as a high-end smart electric vehicle brand, has not only changed its "epic new skin", but also started a comprehensive innovation and transformation in five dimensions: R&D, smart manufacturing, industrial chain, marketing service model, and organizational culture. Looking to the future, GAC Aion will carry the whole scene with a new attitude of continuous evolution and leading step by step.

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After becoming an independent brand, GAC Aion is launching innovative changes in "five dimensions"

Since its establishment in July 2017, GAC Aion has always adhered to the leadership of technological innovation, bringing world-class products and services to users, and its advanced, fun, trendy and high-quality brand genes have gradually gained popularity. GAC Aion, which is positioned as a high-end smart electric vehicle brand, has not only completely renewed its vehicle logo after becoming independent, but has also started innovative changes from R&D, smart manufacturing, industrial chain, marketing service model to organizational culture:

1. Research and Development

GAC Aion has accelerated the pace of independent technological research and development innovation, mastered the "three-electric" core technologies such as the GEP2.0 aluminum alloy pure electric exclusive platform, two-speed dual-motor "four-in-one" integrated electric drive, super fast charging battery technology, sponge silicon negative electrode battery technology, and magazine battery system safety technology. It has also taken the lead in mass production and delivery of the world's first ADiGO3.0 autonomous driving AION LX and the world's first 5G smart car AION V, leading China's new energy vehicle industry to achieve global leadership in the field of intelligent interconnection. At the "2021 GAC Technology Day" held on April 9, GAC released the latest achievement in the field of intelligent networking, the ADiGO 4.0 intelligent driving interconnection ecosystem. GAC Aion will once again bring users "technological enjoyment that is one step ahead of others."

2. Smart Manufacturing

As a dedicated factory for pure electric vehicles, the Aion factory has four global leading advantages: flexible production of steel and aluminum bodies, digital autonomous decision-making, interactive customization, and comprehensive energy utilization. It is not only a world-class digital smart factory with the Internet of Things, big data, and personalized customization, but also an ecological factory with comprehensive energy utilization, including smart microgrids, photovoltaics and other clean energy and power storage systems. It is also a world-class intelligent and networked new demonstration factory for the future, representing a new height of smart manufacturing, quality, customization, and environmental protection. At the same time, the factory has realized the transformation from traditional mass production to large-scale interactive customization, forming an advanced Aion production method.

In order to meet the overall sales volume increase and the fully customized production needs of the upcoming AION Y, GAC Aion's smart ecological factory will undergo an evolutionary upgrade in the near future. Based on the original 100,000 vehicles/year, the production capacity will be expanded to 200,000 vehicles/year. The Aion factory is expected to invest about 500 million yuan in this expansion and upgrade, and plans to double its production capacity in early 2022. Through the application of new technologies, new processes, and new materials, the level of intelligent manufacturing will be improved, and the production capacity of eight models and multiple series of mixed lines will be comprehensively strengthened to provide users with high-quality intelligent pure electric vehicles.

3. Industrial Chain

In order to achieve faster and better development in the future, GAC Aion has also made bold breakthroughs and comprehensively promoted the layout of the industrial ecosystem. It has joined hands with global leading resources such as Huawei, iFlytek, Baidu, and Guangzhou Respiratory Research Institute. Through self-developed technology and forward-looking strategic layout, it continues to contribute GAC Aion's wisdom to the construction of the "future smart travel ecosystem", "sustainable energy utilization ecosystem", and "business model innovation ecosystem". At present, the 24 solar terms national style fragrance and ADiGO4.0 intelligent driving interconnection ecosystem jointly created by GAC Aion and its industry chain partners have been implemented one after another.

4. Marketing Services

GAC Aion always puts customer experience first and builds a new marketing service ecosystem in all aspects. Through the innovation and creation of the new "supermarket store + car city store" model, it shortens the distance to customers, improves the quality of customer operations, and regards customers as brand assets to achieve fan fission; through innovative marketing initiatives such as AION spokesperson, Chaoyan Creation Camp, and King of Glory e-sports competition, GAC Aion accelerates the rejuvenation of the brand, communicates deeply with young people, and creates more "number one technology players". At the same time, GAC Aion continues to improve the "one-click exclusive" sweet service, and continues to create value for users through worry-free car experience such as free lifetime warranty on three electrics and free lifetime roadside assistance.

5. Organizational Culture

At present, GAC Aion is accelerating the reform of its system and mechanism. Looking to the future, GAC Aion people will firmly practice Aion's core values ​​- interpreting the times with "foresight", breaking the routine with "innovation", self-requirement with "progress", commitment to society with "trust", building the future with "sharing", and wholeheartedly creating a new technology industry platform that users, partners, and employees yearn for. Soon, GAC Aion's system reform will have further implementation actions, so stay tuned.

On April 19, the 2021 (19th) Shanghai International Auto Show will open. At this auto show, the "100,000-level technology first-class cabin" AION Y will be officially launched and the final price will be announced. Since the pre-sale of the car started on March 29, it has attracted great attention from young Z generations with its product highlights such as the first car with a magazine battery, a smart entertainment living room, and a variety of sky city shapes, and has attracted countless fans. This year, GAC Aion will continue to accelerate the launch of new products, including AION S, AION V, AION LX and other models will usher in modifications and upgrades.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.