Brand Marketing: How to Master Influencer Marketing?

"I want 100,000+", "Let's have a dominating case!" "I want to make a hit"... With a limited budget, a vast ocean of traffic, fickle users, and increasing traffic costs, how to grab users' attention is undoubtedly the most troublesome problem for brands at present. Should they stick to mass communication? Or should they switch to vertical penetration?

Join hands with top players and become popular in the fan circle

Putting aside the first-tier video media, the new traffic elites in the Internet world are none other than Internet celebrities. Internet celebrity bank China Guangfa Credit Card, food-broadcasting internet celebrity Mizijun, and social e-commerce internet celebrity Xue Li, conducted a new exploration of traffic in the new China Guangfa Sharing Day.

Eating Queen Mizijun: Events × live broadcast, eating in new ways

Mizijun, who has × fans, returned to the food broadcasting circle after 2 years, challenging 25 selected foods in one hour. Mizijun became popular before the live broadcast, and attracted a lot of attention in the fan circle.

During the live broadcast, the super discount of half price on Friday, the GF Sharing Day, was cleverly implanted. Through Mizijun's publicity and promotion, the bank has integrated its own characteristics into the daily lives of young people. While effectively increasing its popularity, it has also created a new image for itself as a trendy and cool internet celebrity bank.

The peak number of viewers for this live broadcast reached 7 million, which brought new surprises to the live broadcast industry, which is currently in a period of transition. This shows the strong summoning power of the top internet celebrities.

E-commerce Mrs. Qian Sydney: Fans customize co-branded cards to create new favorites of Internet celebrities

China Guangfa Bank Credit Card has cooperated with fashion celebrity Sydney to launch a co-branded card. Sydney designed the card and fans voted on it, fully mobilizing fans' enthusiasm for participation and making the co-branded card a new internet celebrity.

Driven by internet celebrities and internet celebrity products, China Guangfa Bank Credit Card is committed to becoming an internet celebrity brand sought after by young people. By focusing on internet celebrity marketing, while greatly enhancing its own popularity and style, it also plays with fans and explores new possibilities for internet celebrity marketing.

Refined circles: the huge consumption power of niche culture

In the Internet age, diverse cultures are blending together, young users have obvious personalized choices, and audiences gather into circles based on their interests.

GF Sharing Day tries every means to approach different circles, penetrate into such a specific group, and provide them with services and content output.

(1) Sports circles, sparking a nationwide sports trend

On Sharing Day, GF Securities and Yuedongquan jointly launched the #RunAwayCaloriesInSevenDays# challenge to people who love sports and running. Young people who are encouraged to pursue a healthy lifestyle actively participated in the event, with more than 3 million people participating.

In addition, DIY healthy living reports are produced for people who participate in sports to encourage them to share, thereby attracting more people to participate in the activities.

(2) In the secondary circle, cross-border cooperation is more fashionable

Kuaikan Comics APP helped GF Sharing Day break through the dimensional wall and launched a special episode in collaboration with popular comics. It not only allowed users to immerse themselves in the sweetness of the second dimension, but also allowed them to experience the joy brought by Sharing Day. At the same time, merchants were naturally implanted in the plot scenes to arouse users' interest, achieving a high exposure of 64.59 million.

In addition, China Guangfa Bank Credit Card is not satisfied with just cross-border cooperation with popular comic IPs. In the second half of this year, it also launched the IP China Guangfa Sheep, and cooperated with Kuaikan Comics to customize exclusive comics of the sheep, penetrating into the two-dimensional circle, and the comics have been read more than 1.5 million times.

Through precise analysis of young groups, GF cooperated with leading APPs in interest circles to target young audiences, perfectly applying the circle marketing concept and making "GF Sharing Day" a hobby for young people.

"Internet celebrities + platform ecology, breaking through the traffic bottleneck"

During the three-month promotion, GF Sharing Day made comprehensive use of “Internet celebrity + platform” to create an interconnected Internet celebrity ecosystem. In the ecosystem, China Guangfa Bank Credit Card has carried out the theme of the event throughout, and has carried out publicity and promotion to young groups through simultaneous promotion by multiple internet celebrities and multiple platforms. While enhancing the stickiness of existing users, it has also injected fresh blood into itself.

Source: Advertising Copy Circle (ID: copyquan)