Marketing skills of online store promotion software

The most mature project on the Internet is Taobao. Many people consider opening a Taobao store when they first start their online business. The two biggest pain points of opening a Taobao store are that there is a lack of traffic and that manual operations are too cumbersome.

We all know that opening a Taobao store and operating it well is actually very time-consuming. You need to communicate with suppliers and provide pre-sales and after-sales customer service.

In addition, when many people first open a Taobao store, they take on the entire store operation tasks by themselves, including art design, copywriting design, production of detailed pictures, and store decoration, all of which are completed by themselves.

Decorating a store and putting products on the shelves are not difficult. You just need to invest a certain amount of time to complete them. Even if you have no experience with Taobao, you can do it well by spending some time.

The biggest pain point is how to get more traffic for your products and store after the store is decorated and the products are put on the shelves. This is also the core pain point for many small Taobao sellers.

After all, many small sellers do not have enough funds to often open through trains, and there are very few on-site activities they can participate in.

It is precisely because of the existence of such pain points that something like online store promotion software appeared on the Internet.

Market demand for online store promotion software

The role of online store promotion software is mainly to help sellers on Taobao acquire more customers so that they can sell the products in the store more smoothly.

Up to now, I have heard many people on the Internet say that they failed to succeed on Taobao. After they put products on their shops, there was no traffic and they were unable to sell them.

There is a huge demand in this area. We can check it on Baidu Index. Many people search for words like Taobao promotion tools and online store promotion every day.

Therefore, the market demand for online store promotion software itself is very large, and there is a problem of selectivity here.

The first option is to use a suitable online store promotion software and then open a Taobao store yourself. How useful is this kind of software? You can only know it after testing it.

After all, any software needs to be coordinated with product keyword optimization, store design, operation, etc.

If you simply think that you can operate Taobao well by relying on a software, you will ignore other things related to Taobao operation. Taobao operation itself is a very systematic thing, and only with a good foundation can the power of the software be better exerted.

We often say that when doing a project, we don't have to stay on the project itself, we can expand it and see, in addition to opening a Taobao store yourself, what other ways can we use online store promotion software to make a profit?

Here we can talk about the second option, we go to the marketing online store to promote the software ourselves and get more profits through the marketing of the software.

That is, we meet the online store promotion needs of other small sellers. We just need to find some small and medium-sized sellers who want to expand the traffic of their stores. If we can provide them with such a software, we can earn income.

You should know that there are a lot of customers who want to obtain traffic on Taobao, and many people will look for software to help them obtain traffic and liberate productivity.

Make money with Taobao promotion tools

In addition to selling software to them directly, we can also develop our own agents. In the end, it is the agents who help us expand our customer base and sell products. We can form better cooperation with software developers, continuously update the software, and have a certain voice.

After all, one person's ability to promote a software is limited. A person's network of contacts is only so wide, and even if you go online to get more traffic, it will be very time-consuming and energy-consuming.

If you have an agent to help you sell, your products will be more popular. Secondly, when you are able to achieve a certain sales scale, you will have the confidence to negotiate better cooperation with software developers.

Moreover, in the online earning circle, such a software can often be built into a project, just like the Alibaba International Station project we mentioned earlier.

That is, you can combine the software and the software usage tutorial into an online project, and then sell such projects to make a profit. There are many people on the Internet who are looking for similar projects.

Marketing skills of online store promotion software

When we want to do a good job in marketing online store promotion software, there are several ideas.

First, test several cost-effective online store promotion software yourself.

On Baidu, we can see that there are many advertisers who are launching products such as online store promotion software, such as Taobao Promotion Master, Taobao Assistant, Ranking Wizard, and Taobao Store Promotion Software. There are many such promotion software on the Internet.

You can look for some relatively reliable software and sell it yourself in the beginning. When you have reached a certain scale, you can get the agency rights.

2. Focus on a certain traffic channel to explore customers

If you need to find small and medium-sized Taobao sellers who want to get more traffic, it is recommended that you join more e-commerce operation groups, Taobao seller groups, small and medium-sized seller groups. There are also many similar WeChat groups and QQ groups on the Internet.

To what extent can this project be achieved?

It can be said to be big or small. We know that when selling a software online, it is simply to resell the software at the beginning, then get the agency rights, and finally develop it by yourself or hire someone else to develop it.

Many people have taken this path, and after they have money, they use Baidu bidding to acquire more customers. If the sales are good, they can make hundreds of millions or even tens of millions a year.

Marketing channels of Taobao promotion tools

Which traffic channel do you want to use to acquire customers, such as WeChat marketing, Baidu, or through bidding and payment methods such as SEO and SEM.

Going to search engines and using SEO to acquire customers is a very good way. Because there are so many people searching for online store promotion software on Baidu, customers can find you directly through Baidu search, and we don’t need to join various groups and then promote it to others.

Of course, if you know how to package your own IP and personality, you can also go for WeChat marketing, or even use short videos to expand your customer base.

If you want to use Baidu, you can consider building a website in the long term to grab more Taobao keywords. You can also upload your own software to various forums or software sites.

Author: Spider Fire

Source: Spider Fire