Recently, everyone is basically staying at home, unable to go out and having nothing to do. Friends who are planning to work on Pinduoduo can use this time to learn some basic knowledge about opening and operating a Pinduoduo store! I have sorted out the Pinduoduo entry process and operation plan promotion, hoping it will be helpful to my friends! Part 1: Pinduoduo entry process1. Personal settlement 2. Enterprise settlement and settlement fees Part 2: Pinduoduo Operation and Promotion Strategy Plan1. Search promotion 2. Scene promotion 3.Celebrity store promotion 4. Store promotion 5. Duoduojinbao Part 3: Pinduoduo Operational StrategyHow to operate? We need a set of ideas, a set of ideas that can make the store stand out. We need to understand a store’s daily to-do list, operating skills and methods, how to allocate time, and how to allocate resources. Use the four quadrants of importance and urgency to organize your daily work. Only by formulating an operation plan can we clearly know what needs to be done every day and complete the work in a targeted manner, so as not to delay the progress and miss the opportunity. One picture shows you a set of Pinduoduo's overall operational ideas: First, understand the rules. If you don’t understand the rules, you won’t be able to run a good store. Most businesses saw that the threshold was low and heard that many people made money, so they started doing it without thinking twice. Personally, I don’t recommend doing this. Now, if you don’t have a few friends who work with Pinduoduo, you can first ask them about the situation. If possible, they will open a sub-account for you to learn more. Don’t be like one of my friends, who heard that Pinduoduo is pretty good. One day, he suddenly told me that he wanted to open a store, and I thought he was joking. When we met next time, he told me that he had found all the products and was in the process of opening a store. I told him the work and rules that must be done to operate Pinduoduo, and he gave up the idea after listening. Before we understand a platform, don’t do it blindly. First see if you can do it on this platform. Second, product selection. Choosing good products is half the battle in e-commerce. Third, creativity. Creativity is about beautifying ordinary products and combining art with business. It must be both beautiful and able to impress consumers. Fourth, drive. Driving has two functions, one is to test pictures and models; the other is to attract traffic. This is a very critical skill in operations. Fifth, gain more treasures. This is a bit of a copy of Taobao Alliance. Give benefits to consumers, provide commissions to Taobao agents, and let them help you promote your products, which can help you quickly increase sales. Sixth, make up the order. This is a very important skill on the Pinduoduo platform. This is the unspoken rule of e-commerce. I believe everyone who does e-commerce knows it. Don’t look down on it. This is really important. Think about it, if a new platform is launched and a new product is launched, how can it break zero sales? Placing additional orders is the fastest way. How to brush, who to find to brush, how to formulate a good plan to execute, and improve the product ranking, this is a profound knowledge! Seventh, operational auxiliary tools. E-commerce operation ideas will have better results when combined with tools. A good tool can help operations save a lot of time, free up operators' hands, and free up more time to do more valuable things. For example, data analysis, finding good products, adjusting operational strategies, etc. As for what tool, let's keep it a secret for now. The above 7 parts constitute a complete set of Pinduoduo operation ideas. Author: Bancheng Talks about E-commerce Source: Zhihu |
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