Common traffic interception tactics for Internet marketing and promotion!

01Good content is the essence of traffic generation

Whether you are starting a business or doing marketing on the Internet, the better the traffic-generating effect, the easier it will be to operate.

The so-called shortcuts and secret recipes, in the end you will find that they are just repeating things in a simple way, and finally achieving good results, that's all.

Good content is the only way to attract passive traffic, but there will always be "smart people" who want to quickly gain traffic, attract fans and monetize quickly. This is what I mentioned before, which is the "dew industry" in finding projects. You should combine long-term and short-term projects, and make money quickly and slowly.

02 The opponent is the best teacher, and the idea is to catch the hot spot

Today I mainly want to reveal to you a powerful interception technique. Maybe in the eyes of some big guys, this routine is a bit dishonorable, but the drainage and interception effect is significant: let’s take a look at a few sets of pictures.

Some people may have been fooled in a similar way when they went to the store to buy instant noodles: at first glance, they thought it was "Master Kong", but when they got home and ate it, they found that it tasted wrong and found that it was "Kangshoufu" after a closer look;

I thought it was "Oreo", but after I bought it, I took a closer look and it turned out to be "Yue Li Yue". I have done this too many times!

These counterfeit brand owners' seemingly unscrupulous operations can achieve surprising results, and the entire process does not cost any advertising fees.

The food packaging looks very similar, and it is even difficult to tell the trick unless you look closely. It is really a method of intercepting and making money without doing anything. Disclaimer: This article only provides ideas and does not recommend any operation.

I just want to express that opponents are the best teachers and ideas are just to catch the attention of the public.

If you are doing a project, similar ideas can still work:

The gameplay is: preemptive registration + keyword interception

03Use the latest hot spots to register keywords

WeChat public account traffic interception

Specific method: Register a public account with a relevant hot spot name, use the hot spot + WeChat huge traffic pool to attract the traffic from the hot spot search to the public account, and guide it to personal WeChat for conversion.

① Traffic star WeChat public account interception method

Recently, a Tibetan young man named "Ding Zhen" became an Internet celebrity. Friends with a nose for the Internet have already started to intercept his traffic.

②Using the same idea, you can also intercept Douyin traffic

The same operation method is used. The most popular platform finds the most popular star to intercept traffic. Search for "Li Jiaqi" or "Cai Xukun", and some Douyin accounts with related keywords will appear below.

These are search traffic interceptions that take advantage of the celebrity popularity of Li Jiaqi and Cai Xukun.

③ Use multiple accounts on self-media platforms;

For example, the way to publish content on multiple accounts at the same time, such as Zhihu, Toutiao, Himalaya, Xiaohongshu, Douban, etc., is basically to publish official account articles to the above platforms to create a product promotion effect.

04Summary:

Drainage = fish pond + bait

Interception = hot spots + keywords

In the era of traffic being king, Alibaba and Tencent have all started to bend over for traffic, not to mention us, the little soldiers. Having said so much, those who understand should have already taken action!

Author: Wang Qi, public account: Wang Qi Talks

Source: Lu Songsong's blog