Guangdiantong advertising introduction, Guangdiantong advertising placement

Guangdiantong is an advertising platform based on Tencent's social network system. Through Guangdiantong advertising , advertisements can be displayed on many platforms such as QQ client, QQ space, WeChat, Tencent Alliance Advertising, QQ Browser, App Store, etc., effectively promoting products.

Advantages of Guangdiantong advertising :

1. Wide user base: more than 800 million daily users

2. Accurate positioning: precise targeting capabilities to target active customers

3. Multiple platforms: Tencent has abundant social advertising resources

4. Cost saving: A more reasonable and transparent cost management model helps you balance costs and benefits

Display forms of Guangdiantong advertising

1. QQ client advertising space

QQ smart terminals have 640 million active accounts. QQ client advertising can support a variety of flexible and accurate ways of reaching the crowd, such as crowd attribute tags, LBS, scene targeting, etc. It is a native social advertising suitable for various advertising goals such as mobile application downloads, e-commerce purchases, brand activities, etc.

2. Qzone Advertising Space

QQ Space has 640 million active accounts, and more than 60% of its users are young users born after 1990. QQ space information flow ads appear in the user's friend dynamics. They are a native social advertisement integrated into the user's UGC. They have the natural and natural attention of users and are very suitable for brands to communicate with young people in social scenarios.

3. WeChat Advertising Space

WeChat Moments ads are native ads based on the WeChat public account ecosystem, displayed in Moments in a form similar to friends’ original content. Users can interact through likes, comments, etc., and rely on social relationship chains to spread information, bringing a bonus effect to brand promotion, and are charged according to the number of exposures. WeChat Moments advertising forms: WeChat Moments local promotion ads, WeChat Moments native promotion page ads, WeChat Moments short video ads, WeChat Moments picture and text ads, etc.

4. Tencent Alliance Advertising

Tencent Alliance Advertising is based on the Tencent Alliance ecosystem, relying on Guangdiantong technology, and is displayed on Tencent Alliance traffic. Alliance advertising has hundreds of thousands of high-quality apps, 800 million mobile users, and daily advertising exposures of up to 1.5 billion.

Tencent Alliance advertising has obvious advantages:

1. Ensure that traffic is real, invalid exposures and clicks are exempt from billing, and budget is used effectively;

2. Support video, dynamic creative and H5 rich media interactive advertising display forms, and support direct access to applications;

3. Accurate delivery: Based on QQ and WeChat user data, we provide you with numerous label categories to achieve precise targeting.

5. QQ Browser Ads

Relying on Tencent's social big data and combining in-depth analysis of user browsing interest preferences, the mobile QQ browser once again presents an immersive native advertising experience to users. Your ads will mainly appear in news feeds, content detail pages, and video pause screens.

QQ browser advertising advantages:

1. 280 million+ average monthly active users

2. 2.14 trillion+ average monthly browser page views

3. No. 1 mobile browser market share

4. No. 4 Android App Ranking

6. App Store Ads

Tencent App Store is the Android app store with the highest user coverage in China, with a huge number of active users. App Store ads appear on the App Store homepage, various lists, searches and other popular locations. They are native CPA ads that are charged only after users have completed the download of the App Store.

Author:Chen00011100

Source: bilibili