How to analyze bidding data? How to conduct data analysis for bidding promotion?
| For bidding promotion, all effect optimization must be based on data. Any optimization operation without data support is rogue! It is conceivable how important bidding data analysis is for account promotion. It sounds important but is difficult to implement. How to analyze bidding data? How can we quickly find account problems and improve account performance through data analysis? Now, Feng Chao from Dongguan will teach you how to do bidding data analysis through specific processes and methods. By mastering these skills, you can also become a data expert in the eyes of others. The role of bidding data analysis: Before sharing how to do bidding data analysis, let me ask you a question: What kind of problems do you usually encounter when you do data analysis? In other words, what is the purpose of your bidding data analysis? Or is bidding data analysis just a routine operation of yours, without any purpose, just to make us look busier? If you don’t know the purpose of bidding data analysis, you will often not be able to do data analysis well. Therefore, if you want to know how to do bidding data analysis and if you want to do bidding data analysis well, you must first understand the role of data analysis: 1) Find the direction of increasing volume and reduce unnecessary waste. No volume, high cost, and low conversion are some of the phenomena that appear in our accounts. If we want to change these phenomena, we can find the direction of increasing volume through bidding data analysis. For example: delete those words that have no conversion, cost a lot of money, but did not bring any leads. 2) Find the direction of volume expansion. The cost of increasing the budget for consumer accounts is not high. If you want to increase the number of leads and increase more leads and consumption, you can find the direction of volume expansion based on the promotion effect and increase this part of the budget through bidding data analysis. 3) Improve promotion effect Improve promotion effect, increase the number of leads, and reduce lead costs. Through bidding data analysis, we can initially find an optimized route among the messy numbers, find out the gaps and fill them, and then improve the overall effect of bidding promotion. Bidding data analysis logic and process: As mentioned above, the optimization of bidding promotion effects must be based on data. Optimization operations without data support are rogue. So how to do specific bidding data analysis? Bidding data analysis logic and process: How to do bidding data analysis 1: Determine the goal What purpose do you want to achieve through data analysis, such as whether you want to reduce costs or increase conversions. How to do bidding data analysis 2: Collect data . Collect data in a targeted manner. For example, if you want to reduce costs, you need to analyze the consumption of keywords and organize the collected data. How to do bidding data analysis 3: Analyze and reason why a certain data increases or decreases, and think about how to improve this data. How to do bidding data analysis 4: Make adjustments. First, make assumptions about the problems found, then eliminate the inference results and optimize the account. How to do bidding data analysis 5: Observe changes and judge whether the operation is effective based on account changes. Observe whether the data changes according to your ideas. If so, it proves that the direction is correct. If not, you need to make secondary adjustments. |
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