Information flow advertising | The latest data list of 60 information flow advertising platforms!

Today I bring you the latest traffic rankings of 60 mainstream information flow advertising platforms in December 2020.

The list is divided into three parts: monthly active users of major information flow platforms/crowd portrait data/mobile terminal data rankings. The overall data can be used to infer the traffic trends in January and February, providing a reference for more accurate targeting of information flow advertising .

Let’s take a look at the overall data performance of the major information flow platforms last month:

(Click to view the HD image)

According to the latest monthly active data in December, among the 60 mainstream information streaming media platforms counted, the monthly active users of 48 platforms increased year-on-year, while the monthly active users of 12 platforms decreased year-on-year . The growth of some platforms is more obvious, but the growth of most platforms is smaller.

Let’s take a detailed look at the data performance of each dimension of each major platform in December.

1. Monthly active rankings of mainstream platforms in December

▶ Overall distribution trend chart (click to view larger image)

▶ Top 3 monthly active users

The top three apps with the highest growth rates were Tik Tok Volcano Edition, followed by Chinese Calendar and Xigua Video, with growth rates of 6.8%, 6.7% and 6% respectively.

▶ Top 3 monthly active users with the largest decline

The top three platforms with the largest decreases were Dongchedi, UC Toutiao, and Autohome, with decreases of 3.9%, 3.5%, and 33% respectively. The decreases of all major platforms were relatively small.

Social platforms - among the 7 social platforms counted, QQ Space had the largest increase of 3.6%, while Momo had the largest decrease of 3%.

Information platforms - Of the 15 information platforms counted, except for UC Headlines, which saw a 3.5% decline in monthly active users, the other 14 platforms all maintained an increase in monthly active users, with Sina Finance seeing the largest increase of 4.3%.

Browser platforms - The eight browser platforms counted have a small fluctuation in monthly activity.

Video platforms : Among the six video platforms surveyed, Youku had the largest increase of 3.4%, while Xiaomi Video had a significant decrease of 1.7%.

Short video live streaming : The monthly active users of the seven platforms surveyed all maintained an increase, with Douyin Volcano version increasing the most by 6.8%, followed by Xigua Video by 6%.

Audio platforms : The monthly activity growth of the five platforms counted is not very large

Other platforms: The monthly active users of the four maternal and infant platforms all increased slightly; the tool platform Zhonghua Wannianli had the largest increase of 6.7%; the knowledge question and answer platform Zhihu had a 2.1% increase in monthly active users

3. Age ratio of each platform

▶ TOP 10 male users

Overall trend of male proportion (click to see larger image)

▶ Top 10 female users

Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

【Under 24 years old】TOP 10

【25-30 years old】TOP 10

【31-35 years old】TOP 10

【36-40 years old】TOP 10

【41 years and above】TOP 10

▶ Overall distribution of age ratio (click to see larger image)

4. Mobile Terminal Equipment Index

The mobile device coverage rate based on the data statistics in the period (January 4th – January 10th) is as follows. Aidou who have device-specific setting needs can refer to it for selection.

The above is the latest data list of 60 mainstream information flow advertising platforms in December compiled and presented to you by the editor. I hope it can help you to make channel selection and optimization reference.

Author: Aichi

Source: Aichisem