Seriously, Lao Luo, does it really not matter whether you win or lose?

Yesterday, for most couples, it was a grand 520 confession day. For singles, they could only sit in front of their computers and watch Luo Yonghao talk. Luo Yonghao, who has always claimed to be a sentimental fat man, chose to release the product of Smartisan Technology that has been incubated for two years on this day - the Smartisan phone. Although Luo Yonghao used his usual Luo style humor to tease how much influence the tough name "Smartisan" has brought to them at the beginning, just like he teased "Luo Yonghao and his friends educate technology" a few years ago. Because he thought that the name "Smartisan" was too vulgar, he then announced that the "Smartisan phone" was officially named Smartisan T1.

4000 yuan? !

At the beginning, Luo threw out this sentence: "How to convincingly build a 4,000 yuan mobile phone?" When this line of words appeared on the screen, major media outlets published articles one after another - "The final price of the Hammer mobile phone is 40,000 yuan." After watching the entire speech, this explosive point ignited the whole audience: "How can a mobile phone that is said to cost 4,000 yuan sell well in China? The answer is------3,000 yuan." The editors who had already sent out the articles were dumbfounded.

Hardware Configuration

According to the competition trend of domestic mobile phone manufacturers in recent years, they must compete with each other in parameters. The usual trick is to claim that with such high configuration, our prices are much lower than those of world-class mobile phone manufacturers of the same level. As a person who does not play by the rules, Luo Yonghao certainly took a different route. After saying a series of professional terms to describe the configuration, he pretended not to care and did not want to understand, and threw out a few "the fastest CPU processor in mass production in the world", "one of the best screens in the world", "one of the best..." in the world. In terms of camera and sound effects, Luo Yonghao talked about his various flying and adjusting, with the purpose of using the most popular language to restore to the public how he made the photos taken by the camera better and how to bring better music experience to users.

Of course, as is the international practice, I'm going to show you the simple configuration of the Hammer: Qualcomm Snapdragon 801 (MSM8274AC) processor, 4.95-inch JDI 1080p screen (445 ppi), 12.78-megapixel Sony IMX214 second-generation Exmor RS sensor (Fujitsu Mibeaut Mobile imaging solution), and Hi-Fi sound quality based on Texas Instruments op amp IC chip that is enough to "challenge all mobile phone manufacturers."

Design process

It's time to promote sentiment again. Those who have been following Hammer should have seen the true face of Hammer (it's a bit vulgar to call it Hammer, so let's just call it T1 below) from the leaked pictures of the Ministry of Industry and Information Technology. It immediately attracted the bombardment of the majority of netizens: it's exaggerated, but that's it! I think that since Apple launched a mobile phone with only one physical button a few years ago, mobile phones have become such a small screen, and there are very few that can make a fuss about the appearance. Lao Luo treated T1 as a work of art and carefully crafted it - 83.8% of the surface of the body is covered with "Gorilla Diamond Glass" (the glass back cover can be removed and replaced with a back clip battery, directly bypassing the built-in battery to power the phone), the middle frame is made of metal, and there are three physical buttons for the main interface, return and menu at the bottom of the front, and the latter two can be freely set to the left and right.

I'm really worried about Luo Yonghao, who actually arranged three physical keys under the T1. Although he has been advocating how comfortable it is to use the physical keys provided by Panasonic, the reason of "most Android users will press the back key by mistake when playing games" seems a bit far-fetched. It's not an exaggeration to describe Luo Yonghao as a "detail control" - the main panel earpiece integrates the distance sensor, the speaker and microphone are integrated, and the overall symmetrical design. Generally speaking, the highlight of the appearance is that there are two physical buttons on each side to adjust the volume or brightness (which can be customized). The details are handled very well, seemingly mediocre, but beyond mediocrity.

System and software

Luo Yonghao has always been proud of the SmartisanOS system, which has been launched for a year and has been continuously improved. He said: For mobile phones, the reason that can cause consumers to make impulse purchases may be its appearance design, but whether it can stick to users is a matter of the system. At the last press conference, Luo Yonghao spent several hours talking about this system, and last night he ridiculed himself for causing public outrage last time. And due to "teammate restrictions", this time he can only shorten the time and use a small space to introduce some of the improvements. The entire demonstration demonstrated functions such as 9-grid and 81-grid. It took 15 minutes to demonstrate text messages and calendars, and the rest of the time was mainly used to demonstrate recording. Luo Yonghao called this a "most efficient smartphone desktop in history."

However, from the public's perspective, after watching the last press conference a year later, Smartisan OS itself did not bring much surprise or screams. Luo's demonstration focused more on several specific details of UI and applications, and the audience lacked an overall perception of Smartisan OS.

Where to buy

In the last part, Luo also revealed how to buy T1, which is the same route as Xiaomi - online booking. There are no physical stores in various places, but there will be after-sales points in first-tier cities, and second-tier and third-tier cities will slowly roll out in a few months. It is expected to be officially shipped in July, with a price of 3,000 yuan for 16GB, 3,150 yuan for 32GB, and 3,500 yuan and 3,650 yuan for 4G versions respectively. When talking about after-sales service, Luo spent a long time laying the groundwork, the point is that he dislikes the mobile phones with TT on the market now, and finally proposed a solution, that is, equipped with a "thin battery back cover" and 200 yuan to enjoy a one-year screen second warranty.

Who will buy into Hammer's account?

I wonder if you have noticed that although I followed the line of Luo Yonghao's speech last night, I interpreted this speech according to the "4P" in traditional marketing. Since we are talking about the 4P in marketing, we have to mention the target customers that this product is facing, which also involves the design positioning issue.

The answer may have to start with Luo Yonghao's life and personality. A few words are omitted here. In short, Luo Yonghao sells his personality charm. At the press conference, he mentioned that he made a boring book "A Brief History of Race in the United States" sold nearly 200,000 copies in China ten years later. This shows that Luo Yonghao has a group of high-quality loyal fans in China, and naturally the primary target users of T1 are this group. From this, the group that wants to get a better user experience and want to have a larger screen than Apple. However, it is undeniable that this is still a niche group after all. If you want to make a great mobile phone that is accepted by the general public, you must compromise in many places. It depends on whether Luo Yonghao wants to make a great work of art or a mobile phone that you love to use.

There are 10,000 Hamlets in the eyes of 10,000 people, and 10,000 hammers in the hearts of 10,000 consumers. For Lao Luo, after two years of hard work, he finally launched a new product with humanistic care. This industry in China itself lacks a "troublemaker", and Lao Luo plays such a role every time he enters an industry, so we should look at T1 with a tolerant attitude. As for whether T1 can derive T2 and T3... Of course, the final victory or defeat can only be verified by the market. At the end of the curtain call, a sentence on the screen moved me to goose bumps: "I'm not for winning or losing, I'm just serious."

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.